Handmade watches might seem old-fashioned in the age of smartphones, but a new generation is bringing the craft of watchmaking back in style. Gen Z consumers are showing renewed interest in analog objects, especially ones that combine design, tradition, and precision. That shift has helped revive a profession many thought was dying. Watchmaking schools are expanding, and independent brands are launching as young makers share their work on platforms like TikTok and Twitch. Students are drawn to the slow, hands-on Continue reading
After years of declining sales, brick-and-mortar bookstores are starting to make a comeback with consumers. Close to 300 bookstores opened in the U.S. in 2023, surprising many who thought independent sellers could not compete in the age of Amazon. Along with providing quality service and interesting selections, bookstores are also attracting customers by adding wine bars, dinner menus, and aesthetic experiences alongside the shelves. At places like the Strand in New York, you can now sip a cappuccino while browsing Continue reading
In Singapore, few desserts are more beloved than pandan chiffon cake. Soft, fluffy, and bright green, the cake gets its flavor from pandan, a tropical plant sometimes called “Asian vanilla.” For decades, this cake has been a common sight in Southeast Asian homes and bakeries. Now it’s catching on globally, driven by both nostalgia and curiosity. In the U.S. and Europe, pandan is showing up in ice creams, lattes, and pastries, appealing to young consumers looking for new flavors rooted Continue reading
When Rayne Heath, a tech worker in Ohio, started shopping for a stroller, she planned to wait until after her baby shower. But after hearing about new tariffs on Chinese imports, she rushed to buy a $1,200 Nuna stroller before the price jumped by nearly $200. Heath’s story is increasingly common among expectant parents. Essential baby gear like strollers, car seats, and cribs—already costly—are becoming even more expensive due to new tariffs as high as 145% on products from China. Continue reading
Once considered to be products exclusively made for children, plush toy brands like Jellycat, Build-A-Bear, and Squishmallows are now seeing significant sales from millennial and Gen Z buyers. In 2024, more than 20 percent of all plush toy sales were made by adults purchasing for themselves. Post-pandemic stress, economic uncertainty, and the rise of self-care culture have all contributed to this shift. Plush toys are no longer framed as childish; instead, many see them as tools for comfort, emotional regulation, Continue reading
Korean beauty products have exploded in popularity in the U.S. thanks to their high quality formulas and affordable prices. Brands like Laneige, Cosrx, and Innisfree are now household names, especially for their sunscreens and serums that use cutting-edge ingredients not available in American-made skincare. In 2024, the U.S. imported $1.7 billion worth of cosmetics from South Korea—more than even France. But that could change fast. Under a new trade plan, these imports could be hit with a 25% tariff. Business Continue reading
In October, we examined the uncertain future of 23andMe, a company that helped popularize direct-to-consumer genetic testing. On Sunday, the company filed for bankruptcy and announced the resignation of its founder, Anne Wojcicki. The bankruptcy raises urgent questions about the privacy of sensitive DNA data provided by more than 15 million customers. Since the data isn’t protected by health-privacy laws, it’s unclear what that would mean for people who have used 23andMe. For example, insurance companies could buy and Continue reading