August 21, 2024

For decades, many big businesses have tried to go green by reducing their carbon emissions. Companies like Amazon, Microsoft, and Nike have made “net-zero” pledges over the years that promise to remove as much carbon dioxide from the atmosphere as they put into it. While some firms try to go carbon-neutral by reducing their emissions directly, others pay for carbon removal projects — such as planting trees or building solar panels — to offset emissions. 

But carbon dioxide isn’t the Continue reading

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August 16, 2024

For most of the past decade, the language learning app Duolingo has ranked as the top education platform on Apple’s App Store. Most people download it for free, with only a small percentage of users opting to pay for a yearly subscription. So how does Duolingo manage to earn more than $500 million in annual revenue? Along with examining the roles that advertising and AI play in Duolingo’s success, the video below also explains how the app keeps its dedicated Continue reading

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July 24, 2024

Over the weekend, businesses around the world scrambled to recover after a faulty software update caused one of the biggest IT outages in history. The Texas-based cybersecurity firm Crowdstrike released a security update last Thursday that was supposed to protect computers from malware and cyber attacks. Instead, the flawed update caused Microsoft Windows to crash and impacted more than 8.5 million computers. The global tech meltdown disrupted nearly every aspect of society, especially healthcare and transportation. Hospitals canceled procedures, and Continue reading

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July 17, 2024

China has long been a lucrative market for American companies looking to win over the country’s more than 1 billion consumers. But while brands like Nike and Starbucks have thrived in China for decades, their age of dominance could be coming to an end thanks to a new wave of domestically owned firms. The video below explores how companies like Anta and Luckin Coffee are appealing to younger consumers who seem less interested in Western products than past generations.

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July 12, 2024

Consumers across the world have different tastes and preferences when it comes to food. For instance, a dish that people think is mild in one place might be considered extremely spicy in another part of the world. As the global economy pushes products across national and cultural lines, many businesses have come to discover the potential difficulties of selling food to customers in unfamiliar markets. In fact, an instant ramen company in South Korea learned this lesson the hard way Continue reading

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July 10, 2024

Over the last few years, the rise of streaming video has created many problems for the old-school movie studios that once dominated Hollywood. Paramount, for instance, enjoyed more than a century of success as it produced huge film franchises like Top Gun and Mission: Impossible while owning major television networks like CBS, Nickelodeon, and MTV. But Paramount struggled as customers shifted away from movie theaters and traditional cable packages and toward streaming services like Netflix and Amazon. The company tried Continue reading

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June 14, 2024

The fashion startup Rent the Runway seemed destined for long-term success when it launched as an industry-disrupting force in the late 2000s. As this video shows, though, not even a $1 billion IPO could save the company from established competitors and the impact of a global pandemic. 

Questions:

  1. How did the pandemic affect Rent the Runway’s business? 
  2. What advantages do established competitors like Urban Outfitters have over startups like Rent the Runway?
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June 12, 2024

Although some consumers are becoming wary of the rising cost of fast food, there’s one product that a growing number of people are willing to splash extra cash on: candles. Over the last year, Americans have spent $222 million on candles at upscale department stores and beauty retailers as well as online outlets. Sales of candles that cost more than $75 have increased by 25 percent, representing a small but expanding segment of the market. For instance, the singer Continue reading

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In the late 1990s, the seafood chain Red Lobster was one of the fastest growing restaurants in the nation as it earned billions of dollars in annual revenue from more than 700 locations. As the years went by, though, poorly planned promotions and wider economic factors took their toll on the company. This video looks at how the pandemic and an endless shrimp promotion brought Red Lobster to the brink of bankruptcy.

Questions:

  1. How did Red Lobster’s endless shrimp promotion Continue reading
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Business is all about giving the customer what they want, but sometimes it can be difficult to figure out exactly what that is. Some brands get to know their fans by giving them a platform that directly asks for their input, providing companies with much-needed ideas while customers feel included in the development process. For example, in 2008 Lego launched its initiative Lego Ideas where builders submit original designs to be evaluated among a wider community of enthusiasts. If an Continue reading

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