Chapter 6: Entrepreneurship - McGraw-Hill Introduction to Business

[VIDEO] The Artificial Flower Factory that Serves Celebrities

January 20, 2023

This video dives deep into the story of M&S Schmalberg, the last artificial flower factory in the U.S. that crafts beautiful blossoms by hand. Located in the heart of Manhattan, this family-owned business serves everyone from top fashion designers and celebrities to individual clients with personal projects in mind. The video below delves into the history of M&S Schmalberg and its artisanal production methods while also examining the rise and fall of the American artificial flower industry over the span Continue reading →

Investors Lose Billions in Massive Crypto Exchange Collapse

November 16, 2022

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Few financial sectors are as volatile as cryptocurrency, with the price of bitcoin down by more than 60 percent since the start of the year. The coin’s recent drop can be directly attributed to the downfall of FTX, a crypto exchange once valued at more than $32 billion. Founded by Samuel Bankman-Fried, FTX attracted the interest of top venture capital firms who invested hundreds of millions in the seemingly promising project. The company purchased mainstream legitimacy with their immense capital, Continue reading →

Ethics, Promotions, Entrepreneurship, Currency, Banking, Regulation, Bitcoin, Cryptocurrency, Marketing

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 16: Place and Promotion, Chapter 20: Money and Financial Institutions, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media

[VIDEO] How Junior’s Bakes Millions of Cheesecakes

November 11, 2022

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The New York bakery Junior’s has been selling enormous cheesecakes to customers since 1950, but 2022 has probably been the toughest year for the company since its founding. Along with examining how a cream cheese shortage and skyrocketing ingredient prices have threatened Junior’s bottom line, this video also examines the company’s history and the intricate production processes for its many baked goods.

Questions:

How have rising ingredient costs affected Junior’s business?
What role does automation play at Junior’s Continue reading →

Marketing, Operations Management, Pricing, Entrepreneurship, Manufacturing, Product Distribution, Food & Drink, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

Adidas Cuts Ties with Kanye West

October 26, 2022

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A few weeks ago, we looked at the sprawling global sneaker industry and how companies like Adidas earn billions annually thanks in large part to their unique brand partnerships. The German sneaker giant’s most profitable celebrity connection over the years has been with Kanye West (now known as Ye), with whom Adidas has collaborated on the Yeezy line of shoes and clothing for nearly a decade. This partnership has been hugely profitable: one data research firm estimates that Yeezy is Continue reading →

Airbnb Guests Face Stress from Long Lists of Chores

September 23, 2022

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When Airbnb launched in 2008, the short-term rental company marketed itself as an easy alternative to hotels that had supposedly become too restrictive for the modern traveler. 14 years after its founding, however, many guests are heading back to hotels because of extensive cleaning requirements from Airbnb hosts. For example, teacher Christina Marie recently booked a short-term rental house on Lake Tahoe with her family of six. She spent the last day of her vacation cleaning and ensuring that her Continue reading →

Closed Baby Formula Plant Resumes Production

August 31, 2022

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Earlier this year, we looked at how the nationwide shortage of baby formula was poised to continue for months after Abbott Nutrition shut down a Michigan plant in February. An inspector from the Food & Drug Administration (FDA) discovered a leaking roof in the facility, pools of water on the floor, and cracks in production equipment used to produce the brand Similac. FDA commissioner Dr. Robert Califf described the conditions as “egregiously unsanitary” while acknowledging that the federal agency should Continue reading →

Global, Ethics, Regulation, Entrepreneurship, FDA, Manufacturing, Food & Drink, Supply & Demand, Operations Management

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Bonus Chapter A: Business Law

Airbnb Looks to Limit Unauthorized Parties

August 17, 2022

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Most people who rent rooms or houses from Airbnb use their short term rentals as home-base for a vacation or business trip, nothing too exciting or out of the ordinary. Occasionally, though, the company must deal with customers who host unauthorized gatherings, potentially leading to noise complaints and safety issues. In fact, numerous incidents of violence have occurred at Airbnb parties that got out of control, leading the company to institute a new set of policies to prevent these illicit Continue reading →

Entrepreneurship, Travel, Product Distribution, Marketing, Airbnb, Ethics

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Venture Capital Firms Invest Heavily in Mental Health Startups

May 10, 2022

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The Covid-19 pandemic took an enormous toll on people’s mental health. The World Health Organization estimates that the prevalence of anxiety and depression increased by 25 percent during 2020. Meanwhile, the Centers for Disease Control and Prevention found that one-third of Americans have recently reported symptoms of anxiety or depression. Some patients struggle to book appointments with therapists, however, either because their insurance doesn’t cover their specific needs or because demand for mental health services has skyrocketed.

“Since Covid, Continue reading →

Product Development, Marketing, Startups, Ethics, Product Distribution, Entrepreneurship, Supply & Demand, Pandemic

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution

[VIDEO] How Crocs Went From Polarizing to Fashionable

April 28, 2022

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While Crocs have had their fans since launching in 2002, the clog brand really took off during the pandemic as housebound Americans searched for comfortable indoor shoes. This video looks at how Crocs won over a doubting public thanks to its unique design, customization, and exclusive partnerships with brands and celebrities.

Questions:

Why did Crocs close its retail stores and move to a distribution model that focused on online sales? How did it benefit from this switch?
How Continue reading →

Entrepreneurship, Product Distribution, Manufacturing, Crocs, Footwear, Celebrity Endorsements, Promotions, Marketing

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

Shipping Companies Ignore Farmers in Pursuit of Greater Profits

April 21, 2022

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Before the pandemic, enormous shipping vessels bound for the West Coast of the U.S. from Asia usually took the same predictable and profitable voyages. After docking in either the port of Los Angeles or Long Beach, the ships would unload their cargo and then head up north to Oakland, where they stocked up on agricultural goods from California’s expansive farmland. This cargo would ultimately end up in markets around the world after journeying across the Pacific and disembarking in Southeast Continue reading →

Ethics, Regulation, Entrepreneurship, Supply chains, Manufacturing, Transportation, Product Distribution, Agriculture, Shipping, Food & Drink, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Bonus Chapter A: Business Law