When Apple launched the iPhone in 2007, the revolutionary smartphone was instantly heralded as the future of mobile technology. The public and media only got more excited as the years went by and the device’s hardware improved with each subsequent generation. Over the last couple of years, however, the hubbub surrounding each new iPhone’s launch has died down significantly. After all, smartphones have been around for nearly a decade, making people so familiar with them that the incremental improvements made Continue reading