Hand sanitizer is one of the products that saw a dramatic spike in consumer demand during the pandemic, with sales peaking at $52 million each week in July 2020. The increased demand should have led to big business for Andrea Lisbona, who moved to the U.S. in 2018 to launch her hand sanitizer brand called Touchland. But the pandemic also upended the global supply chain, which meant she could not get the packaging and materials she needed to ship her Continue reading
In the days before online shopping, catalogs were a common way to purchase holiday gifts without having to go to a store as customers placed and received their orders directly through the mail. Sears issued the first holiday edition of its popular catalog in 1933 selling toys like a Mickey Mouse watch, a Lionel electric train set, and live singing canaries. In 1968, the catalog grew to more than 600 pages, including 225 pages of toys. Many companies relied on Continue reading
The luxury car brand Jaguar started in England in 1922 as a shop that built sidecars for motorcycles. When the British government stopped rationing steel at the end of World War II, the company was then able to purchase enough supplies to produce eye-catching sports cars. Flashy Jaguar vehicles went on to dominate international motorsport in the 1950s, giving the brand a global reputation as athletic and glamorous. But even as Jaguar grew to become the preferred automaker of the Continue reading
Since the late 1980s, Americans have marked the day after Thanksgiving as Black Friday, the “official” start of the holiday sale season and the busiest shopping day of the year. Stores like Walmart, Target, and Best Buy used to draw huge crowds by offering massive discounts to the first shoppers to come through the doors. As time passed and e-commerce became more common, though, the one-day sales bonanza expanded to include online deals. Now Amazon is the undisputed champion of Continue reading
Hormel makes 71 different kinds of pepperoni. In addition to the widely popular original pepperoni slices, grocery shoppers can also choose diced, thick-sliced, mini-sliced, low-sodium, low-fat, turkey pepperoni, and more. The spin-offs may not sell as well as the original, but they do help to attract customer attention for the overall brand. More products mean more shelf space at stores, which gives customers more opportunities to find and buy Hormel products. The company also hoped this strategy would make shoppers Continue reading
Nearly ten years ago, soda seemed to be losing its appeal with consumers as public health campaigns warned against sugary soft drinks and schools took soda out of vending machines and off of lunch menus. After per-capita consumption of soda among Americans fell to a new low in 2015, Coca-Cola and Pepsi started expanding their product lines to include diet sodas, flavored water, and energy drinks. With so many healthy choices available, industry insiders began to assume that consumers who Continue reading
One of the reasons why many content creators are drawn to YouTube is the money they can make from advertisements. Brands buy ads that roll before or during videos, and creators get a share of that revenue based on the number of views. The more views and subscribers a channel gets, the more ad dollars the creator can get. YouTube handles all the ad sales, so creators don’t have to spend time negotiating directly with brands like they do for Continue reading
With its iconic cartoon characters, movies, theme parks, and more, Disney has practically held a monopoly over children’s attention for nearly a century. But that’s starting to change as kids spend more time on streaming services, which now account for two-thirds of TV watch time for children ages 2 to 11. And instead of watching Disney+, which offers full-length movies and TV shows, these days most children prefer short-form videos on platforms like YouTube. For example, the “Kids Diana Show” Continue reading
For more than 50 years, Southwest Airlines has stood out in the competitive world of air travel for a unique and equalizing perk: open seating. While other airlines required passengers to pick a seat in advance and pay more to upgrade, Southwest chose to do things differently. Instead of a seat assignment, passengers received a boarding position, lined up in order at the gate, and chose any available seat once on the plane. “It’s been a very egalitarian view of Continue reading