After enjoying decades of almost constant growth, the last few years have seen many fast food chains become stuck in a sales rut. Not only have consumer tastes changed dramatically, but people also have an array of affordable dining options to choose from. This increased competition has left the industry scrambling for ideas. Taco Bell took action in 2014 by introducing a breakfast menu, a move that some at the time viewed as unappetizing and desperate. The gamble worked, however, Continue reading
