Walk down the snack aisle of your local grocery store and you’ll likely be barraged with all sorts of colors: bright blue on packages of Oreo cookies, canary yellow for Keebler products, and so on. The vast majority of brands purchase these bold hues from a company called Pantone, a global powerhouse that sells standardized recipes for mixing colors. The video below takes an extensive look at how Pantone manages to earn millions for its color combinations without ever selling Continue reading