As a bit of an antidote to the tragic violence and uncertainty that has dominated recent headlines, this short, fun video looks at the last producer of disco balls in the U.S. and the ways they’re struggling to stay relevant.

 

 

Questions:

  1. Why would you purchase a Kentucky-made disco ball for $125 when one produced in China runs for as little as $30? 
  1. What stage of the product life cycle does the disco ball currently fall under?

  Continue reading

Continue reading...

Two years ago Led Zeppelin made headlines after the band got hit with a lawsuit concerning their most iconic song. According to the complaint, songwriters Robert Plant and Jimmy Page stole the opening guitar riff to “Stairway to Heaven” from a short instrumental called “Taurus” by the American psychedelic band Spirit. While Led Zeppelin’s members denied any wrongdoing, cultural commenters pointed to the band’s history of plagiarism and previous legal battles. What’s more, the lawsuit appeared just months before another Continue reading

Continue reading...

June 27, 2016

Password protection has been an essential element of online security since the beginning of the Internet age. But as hackers become better at infiltrating digital defenses, many companies have started switching to more advanced user verification methods. For instance, millions of customers at Wells Fargo and Bank of America regularly use their fingerprints to access their accounts from mobile devices. This practice will only grow as more companies include fingerprint-scanning technology in future smartphone models.

And biometric security doesn’t stop Continue reading

Continue reading...

June 23, 2016

Starbucks has long reigned as the king of coffee shops, providing millions throughout the world with their caffeine fix every day. But according to a new lawsuit, those who prefer a latte for their morning pick-me-up may want to take their business elsewhere. The complaint alleges that Starbucks’ latte recipe skimps on steamed milk, ultimately leaving customers with a drink that is smaller than advertised. Although the Seattle-based chain denies these claims, this week a federal judge upheld the suit Continue reading

Continue reading...

With summer here at last, people across the country will be looking to fill up their free time with some fun. But if your idea of a good time includes trying your hand at a claw machine, you may want to pick up a more reliable hobby. As this video shows, many claw machines are designed to ensure that players continuously lose. So beware, those who frequent arcades and boardwalk midways, Continue reading

Continue reading...

This week we looked at the startups that have tried to follow in the disruptive footsteps of the on-demand car service Uber. The following video explores how small companies can disrupt large firms and the ways that the big boys respond.

 

 

Questions:

  1. Why can it be dangerous for companies to focus on small but lucrative customer bases?
  1. Will startups like the parking service Luxe or even the gasoline delivery company Filld become disruptors like Uber?
Continue reading...

In our previous post, we explored the new crop of startups that are applying Uber’s on-demand business model to other markets. Although these spinoff services aren’t nearly as successful as the original, a number of entrepreneurs remain convinced that they can develop an Uber for everything. We already took a look at the parking service Luxe and grocery delivery app Instacart, both fairly straightforward and simple adaptations of the concept. But startups like Filld and WeFuel take the idea Continue reading

Continue reading...

When Uber launched in 2009, its founders didn’t expect to revolutionize the car service industry. The company initially targeted a more upscale clientele by charging steep fees for its on-demand rides. As Uber expanded, however, its growing revenue allowed them to drop prices and offer their services to a broader base of consumers. Now valued at more than $60 billion, Uber has become a powerful competitor to taxis throughout the country as well as an increasingly credible alternative to car Continue reading

Continue reading...

April 28, 2016

The rising demand for locally sourced food has placed some major cities in an awkward position. While farm-to-table eating interests many consumers in major urban centers, their location away from rural areas can sometimes make it difficult to obtain the right ingredients. To fix this supply problem, in recent years enterprising farmers have been moving into cities to cultivate their crops in unconventional places. Gotham Greens, for instance, operates four rooftop greenhouses located throughout New York City, including one that Continue reading

Continue reading...

April 26, 2016

When a company rebrands a popular product, they usually alert the public to the upcoming changes through a widespread marketing campaign. For iconic food and drink brands, however, the process isn’t as straightforward. After all, every marketer remembers what happened when Coca-Cola launched its New Coke brand in the 1990s. Consumers reacted viciously to the soft drink’s revamped recipe, creating a rift with the public that took Coca-Cola years to repair.

Executives at Kraft took horror stories like these to Continue reading

Continue reading...