The parent company of T.J. Maxx earned more than $50 billion last year, more than Nordstrom and Macy’s combined. This video shows how the retailer lives up to its promise to give customers “the max for the minimum price” through ever-changing inventory and eye-catching deals. 

Questions:

  1. What is “price-anchoring,” and how does T.J. Maxx utilize it to drive sales? 
  2. Why does T.J. Maxx continuously restock its stores with new inventory?
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The Super Mario Brothers Movie has earned more than $1 billion at the worldwide box office so far, marking just the latest success for the entertainment juggernaut Nintendo. This video looks at how the Japanese company manages to stay on top of the volatile video game industry thanks to reliable hardware sales as well as classic characters like Mario, Luigi, Link, and many others.

Questions:

  1. Why do Sony and Microsoft sell their consoles at a loss? How does Nintendo manage Continue reading
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April 26, 2023

On Sunday, the once mighty home goods retailer Bed Bath & Beyond declared bankruptcy after years of poor sales and mounting debt. The company will start closing its 360 locations today and has stopped accepting the big blue coupons that made the brand famous in better days that have long gone. In recent times, Bed Bath and Beyond faced increasingly choosy consumers who avoided the retailer in favor of competitors with better selections and e-commerce capabilities. The company enjoyed a Continue reading

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April 21, 2023

For a few months every year, legions of Girl Scouts across America set out on entrepreneurial adventures to sell classic cookies like Thin Mints, Samoas, and Tagalongs. This video looks at the $800 million Girl Scout cookie operation, which aims to teach kids valuable business lessons and people skills that remain for a lifetime.

Questions:

  1. How do the Girl Scouts use scarcity to increase demand for cookies every year?
  2. How has e-commerce changed the Girl Scout cookie selling experience?
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March 30, 2023

The video below takes a long look at Li-Lac Chocolate, the oldest chocolate house in New York that thrives by doing things the old fashioned way. Along with observing their unique production processes, this video examines how Li-Lac made it through the pandemic to continue its century-long tradition.

  1. What value do the antique chocolate molds owned by Li-Lac Chocolates give to the company?
  2. How did the pandemic affect business at Li-Lac Chocolate?
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March 16, 2023

The video below provides an in-depth look at Silicon Valley Bank’s downfall, from its heavy investments in bonds to the bank run that has sent shockwaves through the market. (For more information on investigations into potential misconduct at SVB, check out this video.)

Questions:

  1. How did SVB’s substantial investments in bonds backfire on the bank?
  2. Do you think federal regulators should place limits on how much money banks like SVB can invest? Why or why not?
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March 14, 2023

Last Friday, a combination of imprudent decision-making and panicked customers led to the collapse of Silicon Valley Bank (SVB), a 40-year-old financial institution based in Santa Clara, California. The Federal Deposit Insurance Corporation (FDIC) stepped in to prevent further fallout, putting nearly $175 billion in customer deposits under the regulator’s control. SVB’s meltdown represents the second largest bank failure in U.S. history, and the largest one since the 2008 financial crisis. As a result of this chaotic situation, stock prices Continue reading

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March 10, 2023

Prices on everyday products like groceries and diapers have increased dramatically in the last couple of years, with inflation often being identified as the culprit. This video takes a close look at the potential causes of the post-pandemic trend of rising inflation, examining why supply chain issues and plain old markups could be responsible for ever-increasing prices. 

Questions:

  1. What are the potential causes of inflation outlined in this video? Which factor do you think is the most likely cause Continue reading
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March 3, 2023

Florida’s orange crop is shrinking year after year, sending commodity prices skyrocketing for orange juice concentrate. This video examines the intricacies of commodity markets through the lens of concentrated OJ, looking at concepts like futures contracts and how they affect both farmers and retailers.

Questions:

  1. Why has Florida’s plummeting orange production caused juice prices to increase significantly? 
  2. What are the benefits of futures contracts for farmers and manufacturers?
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March 1, 2023

Last Friday, the stock market tumbled to its lowest point so far this year, with the S&P 500 falling for three weeks straight while the Dow Jones similarly slumped due to disappointing economic data. Investors expected inflation to decline more at the start of 2023, but experts say that it has actually re-accelerated in recent months. As a result, the Federal Reserve may continue to raise interest rates, a measure used to combat inflation that reduces the amount of Continue reading

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