June 14, 2019

In 2013 the photo sharing app Ever launched with the slogan “Make memories” as it invited people to store their pictures on the startup’s cloud-based platform. Millions of users took the company up on its offer and shared their “best moments” on Ever over the years. According to a recent report from NBC News, however, Ever’s sentimental marketing doesn’t mention a key part of its business plan. All photos stored on the app are used by the company to Continue reading

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June 13, 2019

The last few years have not been good for Claire’s, the mall-based retailer known for its adolescent-focused cosmetics and accessories. In early 2018 the company filed for Chapter 11 bankruptcy protection after it accrued more than $2 billion in debt. Although Claire’s eventually emerged from bankruptcy, the end of the year also brought an unwelcome announcement from the Food and Drug Administration (FDA). According to the federal agency, Claire’s had been under investigation since 2017 for “high levels of asbestos” Continue reading

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Whether you realize it or not, companies and organizations across the country are employing facial recognition technology for all sorts of purposes. The video below looks at the various uses for this controversial new tech and why many people are wary about its quick expansion into everyday life.

Questions:

  1. What are the potential advantages and disadvantages of using facial recognition technology in everyday life?
  2. Do you think Microsoft and Amazon should sign the Safe Face Pledge? Why or why not?
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In 2017 we looked at how the ransomware virus called “WannaCry” caused more than $8 billion in damage as it quickly infected hundreds of thousands of computers across the globe. Some victims even gave into the ransom that the virus demanded in order to regain access to their computers. Although a “kill switch” was eventually discovered in WannaCry’s code, the surprise cyberattack shocked many people in the business world. After all, securing a network against ransomware is extremely challenging, with Continue reading

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Although share prices of Uber have not dropped significantly since its terrible first two days, the ride-hailing company is still a long way off of its initial $120 billion valuation. Its competitor Lyft has had a similarly unimpressive IPO, disappointing many investors who hoped both companies would debut strongly on the market. But while these firms are performing well below Wall Street’s expectations, one new tech stock is dazzling shareholders and making competitors pay attention.

Since hitting the market Continue reading

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Today, Uber will start to trade shares on the New York Stock Exchange in one of the mostly highly anticipated IPOs ever. Although the ride-hailing service had been pushing for a $100 billion valuation, it began the day trading at $45 per share, amounting to a valuation of about $82.4 billion. This enormous windfall will create instant fortunes for those who invested early in Uber. For the company’s millions of drivers, however, it’s unlikely they will benefit that much from Continue reading

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If you’ve never seen a tiny Smart car puttering around the streets of your town, then you’re certainly not alone. The American public have taken little interest in these subcompact, battery-powered two seaters, with the German automaker selling less than 1,200 of its Fourtwo model in 2018. That’s why Smart’s parent company Daimler recently announced it would stop selling the car in the U.S. and Canada after this model year.

“Micro-cars” like these “make sense when you have small roads Continue reading

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On Tuesday we looked at how Marvel fans recently packed movie theaters across the country for Avengers: Endgame. Many of these viewers likely enjoyed the movie alongside an overflowing bag of popcorn and boxes of candy, snacks that can leave quite a mess in the aisles. Most people probably assume that movie theater ushers are responsible for cleaning up the stray kernels and soda spills leftover by the day’s customers. But while these employees sweep up between screenings, the Continue reading

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April 26, 2019

In 2018 Americans received as many as 48 billion unwanted robocalls from telemarketers and scammers. Although legislators have tried to put a stop to these irritating interruptions, completely stamping out unwanted or fraudulent robocalls appears to be a nearly impossible task. This video shows how the power of the Internet as well as regulatory loopholes allow robocallers to operate without much interference.

Questions:

  1. Why is it often difficult for regulators to collect penalties issued against robocall companies?
  2. Why can’t regulators Continue reading
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April 23, 2019

From the robin’s egg-blue boxes at Tiffany to Coca-Cola’s classic glass bottles, packaging has long played a role in the success of many well-known brands. In fact, it’s become even more important in today’s social media-driven business environment. Along with catching the eyes of passing shoppers in stores, a product’s packaging must also be bold enough to grab the attention of scrolling Instagram, YouTube, and Reddit users. In the last few years, these platforms have been flooded with “unboxing” videos Continue reading

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