March 22, 2018

A couple of weeks ago, we looked at the hyperscale data centers that Facebook relies on to handle its userbase of more than 2 billion accounts. With so much information swirling around these enormous structures, it’s easy to assume that any data you provide to the social network will fade away in an ever-increasing crowd. But not only can Facebook access much of the data it collects, the company also routinely shares this information with scholars and researchers. Users consent Continue reading

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March 20, 2018

If you love movies, then there’s a good chance you’ve never heard of the Sharknado series. After all, this Syfy franchise about tornados that scoop up hungry sharks probably won’t receive any Oscar nominations in the near future. But while Sharknado may be driven by a silly premise, the making of these movies is serious business. Along with hiring actors and designing sets, the producers must also bring in a crew that is capable of handling everything from setting up Continue reading

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March 13, 2018

Last week McDonald’s scored a major marketing hit when the company flipped its famous Golden Arches into a “W” in honor of International Women’s Day. But the logo is far from the only thing the burger chain plans to turn upside down in 2018. In an effort to appeal to environmentally conscious consumers, McDonald’s recently announced some big changes that will make it more sustainable. Along with getting rid of styrofoam cups, the chain is also switching to fresh beef Continue reading

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March 6, 2018

Last year, hackers targeted the credit reporting firm Equifax in one of the biggest data breaches in history. While the company initially estimated the cyberattack had affected 143 million consumers, it increased that number by 2.5 million a month later. Then last week Equifax announced a further 2.4 million people had been harmed by the hack, placing the grand total somewhere in the neighborhood of 148 million. Unlike the vast majority of consumers who had their social security information leaked, Continue reading

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February 27, 2018

Last week, we took a look at the logistical nightmare that caused hundreds of British KFCs to close due to a lack of chicken. And while the company seems to have solved this issue for now, another strange supply chain problem is frustrating consumers halfway around the world. This time, however, the product in question is a bit more essential to daily life than fried chicken.

Over the weekend in Taiwan, panicked shoppers rushed to stores so they could purchase Continue reading

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February 23, 2018

If you’ve ever thought that you check your smartphone too much, you’re certainly not alone. In fact, the 2.5 billion people around the globe who currently own smartphones likely share the same problem as you. That’s because tech companies design their products to be as attention-grabbing as possible. Along with detailing the ways that smartphones and apps can monopolize your focus, this video also demonstrates a few techniques to limit your phone use.

Questions:

  1. Is it ethical for tech companies Continue reading
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February 22, 2018

From keeping lodges toasty to powering chair lifts that must frequently scale mountains, ski resorts go through enormous amounts of energy during the winter months. Along with taking a toll on the environment, this heavy dependence on power can also be quite expensive. That’s why many ski resorts throughout the country are setting up their own utility systems to produce energy efficiently and sustainably.

Colorado’s Aspen Skiing Company, for instance, generates 24 million kilowatt hours of energy per year to Continue reading

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February 13, 2018

In 1912 Leon Leonwood Bean sold his first 100 pairs of boots to local hunters, promising that the footwear would “give perfect satisfaction in every way.” Soon enough, though, 90 customers brought their boots back after the bottoms became separated from the tops. While Bean nearly went bankrupt providing refunds, he knew that he had to stick to his word in order to regain his customers’ trust. As a result, people continued to support his business, which eventually grew from Continue reading

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February 8, 2018

Earlier this week we looked at how audiences responded both positively and negatively to this year’s lineup of Super Bowl ads. While a number of funny spots seemed to go over well with the public, a Dodge Ram ad prominently featuring a speech by Dr. Martin Luther King Jr. decidedly did not. After the commercial aired, thousands took to social media to condemn the company for stealing the words of such an admired humanitarian. Of course, these critics soon Continue reading

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February 6, 2018

Unlike last year’s historic comeback, Tom Brady wasn’t able to turn around the fortunes of his New England Patriots to win Super Bowl LII. The Philadelphia Eagles ultimately left as champions after a thrilling game that saw plenty of action on the field. The tone during the commercial breaks was far less tense, however, as marketers largely relied on humor for 2018’s crop of Super Bowl ads. Among the top spots on USA Today’s annual Ad Meter poll are Continue reading

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