December 4, 2018

A couple of years ago, a pair of video game developers received a deeply worrying email from the British Red Cross. “It has been brought to our attention that in your game ‘Prison Architect’ a red cross emblem is displayed on vehicles,” read the email. “Those responsible may be unaware that use of the red cross emblem is restricted under the Geneva Conventions for the Protection of War Victims.” Little did the two developers know, but their placement of a Continue reading

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November 30, 2018

Way back in 1856, a California dry-goods merchant named Levi Strauss marveled at a new type of garment created by one of his customers. Working as a tailor in Nevada, the customer had developed a pair of rivet-fastened pants that were far more durable than anything else available at the time. The two soon filed a patent on the product and founded Levi Strauss and Company, the world’s first producer of denim jeans. And while the company continues to thrive Continue reading

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November 16, 2018

In 2001, a company called Segway introduced a two-wheeled “personal transporter” that it claimed would revolutionize how people traveled in big cities. 17 years later, though, and the Segway is mainly a vehicle for security guards and tourists. Along with chronicling the ways that the company failed to live up to expectations, this video also looks at how Segway could still leave a big impact on the transportation industry.

Questions:

  1. Why did Segway fail to connect with consumers in the Continue reading
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September 11, 2018

When a company releases a notice about a new job opening, it can receive hundreds of responses from potential candidates. And before the detailed portion of the interview process begins, somebody has to call all those people to ask them basic questions about the job and their interest in it. This can be a grueling procedure, as Russian entrepreneurs Alexei Kostarev and Alexander Uraksin know quite well. In 2010 the pair had to screen more than 1,500 candidates over the Continue reading

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August 7, 2018

At the beginning of the year, we looked at how MoviePass planned to disrupt the multiplex by allowing subscribers to see as many movies as they liked for just $9.95 per month. Since the company paid theaters directly for every ticket obtained by its members, critics wondered how long MoviePass could operate before it ran out of money. In fact, the company was losing $45 million a month as it tried to amass a large user base. These losses unnerved Continue reading

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August 2, 2018

If you’ve never heard of poke (pronounced poe-kay) before, then you’re certainly not alone. This Hawaiian dish consisting of marinated sushi served over rice has been popular with eaters in the 50th state since the 1970s. For many people on the U.S. mainland, however, this meal remained a mystery until a few years ago when poke joints began to pop up along the east and west coasts. It has since grown into a nationwide trend: according to Foursquare more than Continue reading

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In 1873, Colgate got its start by selling toothpaste stored in glass jars. Then about 20 years later the company began using collapsible tubes for storage, making it the first oral hygiene brand to do so. Colgate didn’t change much in the century that followed this revolutionary packaging decision, even after Palmolive purchased the company in the 1950s. And while it has since introduced new products like electric toothbrushes, Colgate’s central mission remains focused on selling as much toothpaste as Continue reading

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June 29, 2018

Along with serving as a hub for the tech industry, San Francisco is also home to some of the country’s best restaurants. Unfortunately, the city’s success has led to skyrocketing rent costs that are pricing out the low-income residents who staff these eating establishments. So with a high demand for fine dining but a small pool of potential employees, local restaurateurs have begun to search for ways to save on service without compromising quality.

The result is that more and Continue reading

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From picking up apples to distressing jeans, automation is spreading to almost every business you can imagine. And if you happen to live in the Boston area, you could swing by the new restaurant Spyce today and have your lunch prepared by robots. This automated eatery is the result of a partnership between a group of young engineers from the Massachusetts Institute of Technology and renowned chef Daniel Boulud. Together these intrepid entrepreneurs claim they have created “the world’s Continue reading

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About five years ago, the residents of a small village in Peru discovered that a nearby mountain had suddenly burst into color. The snow that once capped the mountain had melted away, revealing a marvelous spectrum of multicolored soils on its peaks. Word about the “Rainbow Mountain” soon spread throughout Peru and then the world, instantly transforming this remote region into a bustling tourist destination.  

Local guides lead about 1,000 hikers to the site every day, charging $3 per Continue reading

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