January 16, 2018

For Facebook’s more than 2 billion users, the News Feed serves as a gateway to what’s going on in their world. People can spend hours scrolling through the photos and videos that pop into their feeds from friends and media companies they follow. In fact, for years Facebook ensured that content posted by brands received prominent placement in the News Feeds of its users. At one point the company even developed a partnership program that allowed media firms to take Continue reading

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January 12, 2018

There are few things better than having dinner delivered directly to you, especially during these chilly winter days. But even the most basic takeout orders can have a significant environmental impact due to the plastic containers and utensils provided by many restaurants. This video shows the unsustainable packaging methods used by some eateries while also offering suggestions on how they can change their ways for the better.

Questions:

  1. How can restaurants benefit by reducing the materials they include in takeout Continue reading
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January 11, 2018

If you’ve ever owned an iPhone, you may have noticed that the device tends to slow down as it gets older. At first glance this might seem like a natural occurrence. After all, any piece of technology inevitably grows to be obsolete, no matter how advanced it appeared when it was first introduced. But the way that iPhones drop in performance has frustrated customers since the iconic product launched in 2007. Then last month, a group of Internet investigators discovered Continue reading

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January 9, 2018

In the complicated world of global shipping, companies have traditionally relied on large cargo ships to ferry goods from overseas producers to domestic distributors. Recently, though, these enormous vessels just haven’t been quick enough for firms who need to send products to customers within a matter of days. These time-crunched companies often turn to air carriers that can move products faster but often with added costs. Along with simply being more expensive than cargo ships, increased demand also caused air Continue reading

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January 4, 2018

Much like the retail industry, Hollywood studios did not particularly enjoy 2017. Ticket sales at the nation’s cineplexes fell by an estimated 4 percent, representing the movie business’s lowest attendance in 22 years. What’s more, experts say those numbers would have been even worse without the help of December blockbusters like the new Star Wars and Jumanji films. But as sales at the traditional box office fell last year, business began booming for the subscription-based ticket service MoviePass.

For Continue reading

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January 2, 2018

For many traditional retailers, 2017 was not a good year. Along with the more than 20 chains that filed for bankruptcy, established brands like Sears and J.C. Penney also announced that they’d be closing hundreds of locations. Unfortunately, the outlook doesn’t look much better for 2018. As Amazon continues to disrupt the industry by dominating e-commerce, experts predict that more bankruptcies and store closings could be on the way. “I think the early part of next year will be Continue reading

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December 22, 2017

Since 1990, the Mexican beer brand Corona has ran a simple Christmas ad that continues to resonate with viewers. Affectionately called “O’Tannenpalm,” this video looks at how the iconic spot was made and why the company plans on using it for many more holiday seasons to come.

Questions:

  1. Why do you think this commercial has remained popular for more than 25 years?
  2. What are the risks that come with reusing an ad campaign? What are the benefits?
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December 21, 2017

Much like this year’s Thanksgiving season, the last week of December will see record numbers of travelers hitting the road or heading to the airport for the holidays. Along with more than 97 millions drivers, AAA estimates that some 6.4 million people will fly to their destinations. Due to a computer glitch, however, thousands of passengers who booked flights with American Airlines nearly missed out on being a part of this massive crowd of travelers.

The company’s problems came Continue reading

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December 19, 2017

In recent years, a number of startups have quickly grown into powerhouse operations by selling certain products directly to customers. From the eyewear seller Warby Parker to the razor maker Harry’s, these companies have disrupted traditional industries by cutting out unnecessary middlemen from their supply chains. They’ve also inspired startups like Hubble, a subscription-based service that sells contact lenses. For just $1 per day or $30 per month, customers receive a supply of Acuvue Moist daily disposable contacts, one of Continue reading

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December 15, 2017

Yesterday, the Federal Communications Commission voted to repeal its set of net neutrality rules. These regulations prevented internet service providers from blocking traffic or charging users for certain online services or types of content. With the FCC’s rules struck down, though, the Internet will no longer be regulated by the government like a utility. The video below looks at how this decision could have sweeping repercussions for both businesses and individual users.

Questions:

  1. In what ways could the end Continue reading
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