October 26, 2017

In 2015 the popular burrito chain Chipotle faced a crisis so large that some wondered if the company would ever recover. Towards the end of the year, stories about norovirus outbreaks originating from Chipotle restaurants became national news. People were shocked to learn how this supposedly safe and sustainable place to eat had poisoned hundreds of people with tainted produce. Soon Chipotle’s stock price dropped and its sales plummeted, leading many in the company to worry that its reputation Continue reading

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restaurants-strugglesWhile retailers have seen sales drop in the years since the Great Recession, restaurants have largely enjoyed a boom time. American eateries benefitted from a shift in consumer spending habits away from products and towards “experiences” like meals and travel. And as demand increased, so did the supply of restaurants. Chipotle, for instance, has added 57 stores so far this year on top of the 240 locations it opened in 2016.

The burrito chain’s aggressive expansion is even more astounding Continue reading

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July 26, 2016

As anybody with a social media presence knows well, Pokémon Go’s massive popularity has only grown since it landed in American app stores earlier this month. On July 22 the augmented reality game launched in Asia, racking up ten million downloads in Japan on a single day. Still, not everything about the app’s Asian expansion was ideal: Pokémon Go remains banned in China, by far the region’s most lucrative market.

And that’s not the only bad news currently confronting the Continue reading

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January 29, 2016

Chipotle enjoyed years of rapid growth thanks in part to its heavily marketed commitment to fresh ingredients. However, that established image has crumbled over the last few months as the burrito chain grapples with a major E. coli outbreak at its restaurants. Chipotle’s problems began in summer 2015 when customers began falling ill in California and Washington. Attention then shifted across the country to more than 140 Boston College students who received food borne noroviruses from a local Chipotle. By Continue reading

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fastfoodClocking in at 800 calories with 53 grams of fat and 2,430 milligrams of sodium, Burger King’s Suicide Burger certainly lives up to its name. This outrageous creation features four patties, four slices of cheese and loads of bacon all slathered in special sauce. The existence of this burger brings to mind many troubling questions, not least of which is, “Why would Burger King offer such an abomination to their customers?” Well, as strange as it may seem, they technically Continue reading

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