January 7, 2015

For decades it seemed like nothing could stop McDonald’s march towards total fast food domination. By the time 2011 rolled around, the company was boasting eight consecutive years of same-store sales growth while also holding the title of top performing stock on the Dow for five years running. But just when everything seemed to be going right for the chain, the golden arches started to lose their shimmer. Changing consumer tastes and a rocky transition between CEOs are leading towards Continue reading

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September 10, 2014

Walmart became the largest retail chain in the U.S. by offering customers the same low prices every day. As it expanded globally, however, the company found out that not every culture responds to this pricing strategy. For instance, Walmart has had a hard time winning over Brazilian consumers despite opening 550 stores in nearly 200 cities. That’s because most people in the large South American nation are happy to hunt for the best deals at a variety of stores rather Continue reading

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August 30, 2014

In the Internet age, people don’t need to leave their homes in order to access near limitless choices of entertainment. Although convenient for consumers, this cultural shift has sent attendance at many theaters and symphonies across the country on a downward spiral. But it’s not just highbrow pursuits that have seen a drop in public interest. In fact, circuses are in such a dire state that industry insiders fear their decline will lead to a nationwide decline in the number Continue reading

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January 12, 2014

When people think about the average American college student, their minds often wander to images of fresh-faced teenagers hitting campus right out of high school on their parents’ dime. But in reality, only one-third of the nation’s more than 20 million students enrolled in two- and four-year universities fit that description.

Though it may not surprise seasoned professors, the idea of the “traditional” college student is becoming increasingly outdated. According to recent data collected by the U.S. Department of Education, Continue reading

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millenMillenials are unlike any other generation that has come before. With 80 million born between 1980 and 2000, Millenials represent the largest age group in American history. They are also perhaps the most self-centered generation the world has ever seen. Fifty-eight percent more college students scored higher on a narcissism test in 2009 than in 1982. Forty percent of Millenials believe they should be promoted at work every 2 years regardless of their performance. They’re also obsessed with fame: three Continue reading

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