In the days before the Internet, consumers had two choices if they wanted more information about a product: either ask a friend or consult the item’s marketing. And since people in those days weren’t able to stay in constant communication with everyone they knew, most had to opt for the latter. Nowadays, though, consumers have no shortage of options available when they want to shop around. Studies commissioned by Google show that consumers consult an average of 10.4 sources before Continue reading
In an effort to boost local economies, states and cities nationwide are amending zoning laws to make it easier for entrepreneurs to set up shop at home. For years local governments either banned home businesses outright or riddled them with red tape, such as requiring potential owners to seek approval through public hearings. But over the past decade restrictions have eased, paving the way for home businesses ranging from food makers to music instructors.
