Chapter 3: Globalization - McGraw-Hill Introduction to Business

[VIDEO] How PlayStation Saved Sony

November 19, 2020

Sony’s PlayStation 5 launched earlier this month and is expected to be one of the blockbuster products of the holiday season. This video looks at the evolution of the console throughout the years and how it became a central focus of Sony’s business.

Questions:

How did the PlayStation help Sony transition from a consumer electronics manufacturer into a gaming company?
Why did Sony decide to focus closely on the gamer market for future generations of the PlayStation, and how did they accomplish this task?

Marketing, Operations Management, Product Development, Global, Entertainment, Manufacturing, Product Distribution, Video Games, Sony

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos

E-Commerce Outlet Alibaba Earns $75 Billion on Singles Day

November 12, 2020

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Since the 1990s, on November 11th Chinese retailers led by the e-commerce giant Alibaba have celebrated Singles Day with an abundance of discounts and deals. Initially started as a sort of anti-Valentine’s Day and celebration of singlehood, over the years Singles Day has grown into one of the globe’s biggest sales events. In fact, Alibaba said that consumers purchased more than $75 billion worth of products on its site during yesterday’s festivities.

This massive haul represents a 26 percent Continue reading →

Holidays, Coronavirus, Product Development, Promotions, Marketing, Retail, Global, China, Product Distribution, E-commerce, Singles Day

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Rising Coronavirus Cases Leads to Stock Market Drop

October 27, 2020

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The stock market plunged in March as the coronavirus emerged in the U.S. but eventually recovered as some businesses reopened and consumers received economic relief. With cases once again on the rise, however, the combination of potential closings and a lack of another stimulus package caused the Dow to plummet by 650 points on Monday. “Financial markets are getting a reality check, as investors come to terms with the failure of Congress to agree to a pre-election stimulus package and Continue reading →

Dow Jones, Economics, Health, Global, Stock Market, Ethics, Coronavirus, Stimulus package

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 19: Securities Markets, Chapter 20: Money and Financial Institutions, Bonus Chapter A: Business Law

Justice Department Files Antitrust Suit Against Google

October 20, 2020

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Since its founding in 1998, Google has grown into one of the largest companies in history. Last year it earned more than $34 billion from search revenue, an enormous amount that analysts predict will grow to $42.5 billion by 2022. Google’s parent company Alphabet is valued at more than $1 trillion and holds $120 billion in cash reserves. The company’s name has even become synonymous with search as millions of people around the world “google” all sorts of information every Continue reading →

Google, Antitrust, Regulation, Ethics, Competition, Silicon Valley, Monopolies

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 5: Forms of Business Ownership, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media

Big Companies Thrive as Small Businesses Scrape By

October 8, 2020

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According to the Brookings Institution, more than 400,000 small businesses have closed during the pandemic while hundreds of thousands more remain at high risk of ceasing operations. But while many small companies have struggled, large corporations in the tech and telecommunications industries have never been better. In fact, experts fear that big companies like Amazon and AT&T could consolidate on an enormous scale over the next six months as they buy bankrupt businesses at fire sale prices.

Although corporations have Continue reading →

Regulation, Federal Reserve, Global, Corporations, Ethics, Antitrust Laws

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 5: Forms of Business Ownership, Chapter 19: Securities Markets, Chapter 20: Money and Financial Institutions, Bonus Chapter A: Business Law

Major Airlines Cut 32,000 Jobs as Relief Expires

October 1, 2020

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Back in March, airlines received $25 billion in relief so that workers could stay on the payroll as the coronavirus pandemic caused a massive disruption in world travel. But with that money now spent, major carriers had been hoping for another round of economic stimulus from the federal government as demand for travel remains low. Legislators have been unable to come to an agreement so far, however, leading American Airlines and United Airlines to announce that more than 32,000 employees Continue reading →

Ethics, Regulation, Unions, Health, Labor Relations, Travel, Coronavirus, Airlines, Economic Stimulus, Operations Management, Global

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Bonus Chapter A: Business Law

Movie Studios Hold Back Major Releases as Theaters Stay Empty

September 22, 2020

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On August 27th, Warner Bros. began gradually releasing the movie Tenet in theaters that had been closed for months due to the pandemic. After more than two weeks on American screens, though, the $200 million film has only earned $29.5 million domestically. As a result, Hollywood studios may hold back on releasing major titles until audiences are ready to return. “You can’t do it. The economics won’t allow you to do it,” said one studio executive. “We can’t give [theaters] Continue reading →

[VIDEO] Durable Goods and What They Say About the Economy

September 18, 2020

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In order to assess the state of the economy, analysts often examine how many long-lasting goods are being ordered by retailers and manufacturers. The idea is that companies who are confident enough to stock up on durable goods like appliances and cars are anticipating a consumer base that’s eager to purchase them. This video looks at the durable goods indicator and explains how investors often look beyond it to get a better sense of where the economy is headed.

Questions: Continue reading →

Global, Manufacturing, Product Distribution, Supply & Demand, Economics

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Videos

Airlines Ease Fees in Effort to Attract Travelers

September 10, 2020

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With Labor Day weekend come and gone, airlines have entered the period of the year where business travelers usually make up the bulk of their flights rather than tourists. But as the pandemic continues to disrupt life throughout the U.S., almost nothing is proceeding like normal in the air travel industry. All told, the nation’s carriers are losing $6 billion per month and have laid off more than one-fifth of workers as the industry desperately looks for ways to cut Continue reading →

Promotions, Marketing, Health, Operations Management, Travel, Global, Product Distribution, Coronavirus, Airlines

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion

[VIDEO] The Problem With Banning TikTok

September 2, 2020

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The video sharing app TikTok has become a big hit with millions of Americans over the last few years. According to the federal government, however, the Chinese-owned company presents national security risks that could lead to a ban on the app in the U.S. This video looks at the controversy surrounding TikTok’s American operations as well as the larger dangers of a fractured global Internet.

Questions:

Why is the federal government considering a ban on TikTok?
Do you Continue reading →

China, Marketing, Regulation, Global, Ethics, TikTok, Social Media

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media, Videos