September 28, 2023

In the early days of air travel, carriers provided passengers with luxurious amounts of legroom. As the video below explains, however, today’s planes have far more seats with far less space between them, potentially resulting in uncomfortable experiences for tall travelers. 

Questions:

  1. Why do modern airlines “unbundle” the costs of travel by charging additional fees for luggage and seat selection? 
  2. Do you think government regulators should require air carriers to provide passengers with “comfortable” amounts of legroom? Why or why not?
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September 20, 2023

The fast-casual dining chain Sweetgreen has developed a nationwide following of fans by selling fresh salads that start at $15 apiece. Although the company certainly charges a hefty amount for one of its signature bowls, Sweetgreen still struggles to make a profit due to high labor costs and expensive ingredients. This video examines the chain’s money troubles while also looking at its plans for profitability, including automation and expanding outside of major cities.

Questions:

  1. What are some reasons why Sweetgreen Continue reading
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September 15, 2023

While South Korean car makers Kia and Hynudai face legal action from seven American cities, domestic auto companies also have their fair share of problems on the horizon. For weeks, Detroit’s Big Three–Ford, General Motors, and Stellantis (owner of Chrysler)–have been deadlocked in negotiations with the United Automobile Workers (UAW). Representing more than 150,000 workers across the industry, the union has demanded a 36 percent raise over four years, pointing to rising inflation and big corporate profits. Carmakers, meanwhile, Continue reading

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September 13, 2023

On the massively popular app TikTok, searching for the trending topic “Kia boys” will result in hundreds of videos of people joyriding in cars. These aren’t overly enthusiastic owners, however: these users take advantage of the South Korean automaker’s lax security standards to steal vehicles for fun and Internet clout. For example, one video shows a gloved hand easily starting a car using just a screwdriver and a USB cable while a computerized voice repeats the phrase “this is why Continue reading

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September 8, 2023

When Major League Baseball groundskeepers prepare an infield before a game, not just any dirt will do. 26 out of 30 teams in the league depend on professional grade stuff made by Duraedge Products in Pennsylvania, which mines and processes Pittsburgh red bed claystone to create “infield mix.” This video follows the entire process from mining to mixing, showing how every year Duraedge transforms 30,000 tons of clay into a vital product for baseball teams around the country.

Questions:

  1. Why Continue reading
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September 6, 2023

When indoor gatherings became restricted during the pandemic, people turned to outdoor events like picnics in order to socialize while staying safe. Spotting an opportunity, some event planners launched luxury picnic companies that have since turned into profitable enterprises. From romantic dinners to full-scale weddings, these outdoor dining startups charge as much as $300 per person for gourmet meals with elaborate decor and cozy seating. That is, as long as the weather cooperates.

For example, Rachel LeBar of Colorado Luxe Continue reading

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August 30, 2023

America’s biggest retailers have often embraced product returns as a key aspect of their business, starting with J.C. Penney and his namesake company in the early 20th century. Allowing customers to return any product with no questions asked, other big companies like Walmart and Amazon would go on to follow his example in the years to come. “It’s a hallmark of successful American retail,” said Dale Rogers, business professor at Arizona State University. “If you make it easy to shop, Continue reading

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August 25, 2023

For nearly a century, car companies all over the world have built life-size clay models of vehicles in order to make all sorts of design decisions. But don’t let the humble materials fool you: luxury brands like Bentley often spend more than $650,000 to make just one model. This video looks at the benefits of building these pricey prototypes during the development process and why virtual reality tools won’t entirely replace clay anytime soon. 

Questions:

  1. What are the advantages Continue reading
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August 18, 2023

The trucking company Yellow filed for bankruptcy in July after struggling for years with mounting debts and slim profit margins. The video below looks at how this low-cost carrier butted heads with unions while also failing to integrate acquisitions into its existing business, leading to the collapse of this century-old company. 

Questions:

  1. What are some factors that led Yellow to declare bankruptcy last month?
  2. Why is it difficult for low-cost carriers like Yellow to operate in the competitive trucking industry?
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August 16, 2023

Last week, wildfires on the Hawaiian island of Maui caused unprecedented destruction, killing 106 people and leveling thousands of buildings. The worst damage occurred in the resort town of Lahaina, which will cost billions of dollars and several years to rebuild. Like many other Hawaiian communities, Lahaina relies heavily on the tourism industry, drawing 2 million visitors annually. Of course, thousands of tourists and residents have evacuated the town and the western side of Maui in recent weeks as dry Continue reading

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