Chapter 16: Place and Promotion - McGraw-Hill Introduction to Business

Rising Costs and Reluctant Customers Hurt Music Festivals

October 29, 2024

With sunny weather, beautiful views, and lots of open space, California is one of the country’s most popular settings for music festivals. Thousands of people travel to the Golden State every summer to attend dozens of festivals — including Coachella, the most-attended annual music festival in North America. However, it’s getting more expensive to run a music festival in California as the cost of living keeps going up. Prices for transportation, accommodations, labor, and refreshments have skyrocketed above the typical Continue reading →

Marketing, Entrepreneurship, Promotions, Entertainment, Pricing, Music, Product Distribution, Supply & Demand, Inflation

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

[VIDEO] How Kodak Invented the “Snapshot”

October 10, 2024

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Photography was once a specialized field where only trained professionals had the expertise to shoot and develop prints. Then in the late 19th century, Kodak released the first of many “point-and-shoot” cameras that would change the industry forever. The video below explores the fascinating history behind the “snapshot” and how technological innovations can bring niche products to a wider market.

Questions:

How did the introduction of point-and-shoot cameras change the photography market?
Do you see any similarities between the Continue reading →

McDonald’s Tests Cash-Enabled Ordering Kiosks

October 8, 2024

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In 2016, McDonald’s attempted to speed up customer wait times by using touchscreen kiosks to take orders, but guests paying with cash still had to go to the register at the counter. After eight years of waiting, though, the fast food chain is finally testing kiosks that can also accept cash and make change. The cash kiosks are optional for McDonald’s franchisees, who own and manage 95 percent of the company’s more than 14,000 U.S. locations. So far, only 2 Continue reading →

Marketing, Operations Management, Product Development, Promotions, McDonald’s, Product Distribution, Food & Drink

Chapter 1: Taking Risks and Making Profits, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

[VIDEO] Xbox Stakes its Future on Cloud Gaming

September 27, 2024

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For decades, the video game console market has been dominated by two major players: Microsoft’s Xbox and Sony’s Playstation. While the latter has consistently outsold the former, in recent years Microsoft has been buying up game developers in an effort to control the software side of the business. The video below explores Microsoft’s bet on cloud gaming through Xbox Game Pass, and whether the tech giant’s gamble will pay off in the long run.

Questions:

Why do companies like Microsoft Continue reading →

Global, Product Development, Promotions, Entertainment, Product Distribution, Video Games, Supply & Demand, Microsoft, Sony

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

The Ups and Downs of Earning Ad Revenue on YouTube

September 18, 2024

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One of the reasons why many content creators are drawn to YouTube is the money they can make from advertisements. Brands buy ads that roll before or during videos, and creators get a share of that revenue based on the number of views. The more views and subscribers a channel gets, the more ad dollars the creator can get. YouTube handles all the ad sales, so creators don’t have to spend time negotiating directly with brands like they do for Continue reading →

Marketing, Entrepreneurship, Social Media, Product Development, Branding, Advertising, Product Distribution, YouTube

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Cash-Strapped Customers Lead to Declining Sales at Dollar Stores

September 10, 2024

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Dollar stores are famous for low prices. Even when economic times get tough, discount retailers usually continue to do well because they draw customers looking to pay less than they would in a typical store. But that’s changing as customers have less money to spend, and now dollar stores are struggling to stay in business. For instance, Family Dollar recently announced it will close 1,000 stores over the next several years while 99 Cents Only filed for bankruptcy this year Continue reading →

Marketing, Entrepreneurship, Product Development, Promotions, Pricing, Product Distribution, Supply & Demand, Inflation

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

Ice Cream Trucks Struggle to Keep Sales Sweet

September 6, 2024

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Although summertime is drawing to a close and jack-o-lanterns are already starting to appear, meteorologists say that most of the country can still expect plenty of hot days to come. And when the temperature is high, there’s nothing quite like ice cream to stay cool. That’s why for nearly a century, ice cream trucks have roamed neighborhoods across the country serving customers of all ages looking to beat the heat.

In 1926 Good Humour became the first brand to Continue reading →

Marketing, Operations Management, Franchising, Entrepreneurship, Product Development, Product Distribution, Food & Drink, Supply & Demand, Seasonal businesses

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 5: Forms of Business Ownership, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

Theme Parks and Retailers Get an Early Start on Halloween

September 4, 2024

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September may have just begun, but Halloween has already arrived. The late-October holiday known for costumes and lots of candy has become an increasingly lucrative occasion for businesses like theme parks and retailers. “[Halloween] has become this time of the year that’s grown in explosive ways,” said Edithann Ramey, chief marketing officer at Six Flags. “It’s become a billion-dollar industry in the last five years.” With 45 percent of consumers saying they’ll start Halloween shopping before October this year, businesses Continue reading →

Marketing, Entrepreneurship, Promotions, Entertainment, Product Distribution, Halloween, Holidays, Supply & Demand, Seasonal businesses

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 5: Forms of Business Ownership, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

[VIDEO] How the Pandemic Began a “Pop-Up” Restaurant Boom

August 29, 2024

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The onset of the Covid-19 pandemic brought the restaurant industry to a standstill as countless kitchens closed and diners largely remained at home. But that didn’t stop some entrepreneurs from finding opportunities in this chaotic situation. The video below breaks down the boom of “pop-up” restaurants that flourished during the pandemic thanks to low overhead and mobile setups that met customers closer to where they lived.

Questions:

How did the pandemic change the restaurant industry?
What are some advantages Continue reading →

Generation Alpha Prefers YouTube over Disney+

August 23, 2024

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With its iconic cartoon characters, movies, theme parks, and more, Disney has practically held a monopoly over children’s attention for nearly a century. But that’s starting to change as kids spend more time on streaming services, which now account for two-thirds of TV watch time for children ages 2 to 11. And instead of watching Disney+, which offers full-length movies and TV shows, these days most children prefer short-form videos on platforms like YouTube. For example, the “Kids Diana Show” Continue reading →

Marketing, Branding, Promotions, Entertainment, Disney, Video Games, YouTube, Supply & Demand, Streaming Video

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media