In 2016, McDonald’s attempted to speed up customer wait times by using touchscreen kiosks to take orders, but guests paying with cash still had to go to the register at the counter. After eight years of waiting, though, the fast food chain is finally testing kiosks that can also accept cash and make change. The cash kiosks are optional for McDonald’s franchisees, who own and manage 95 percent of the company’s more than 14,000 U.S. locations. So far, only 2 Continue reading
One of the reasons why many content creators are drawn to YouTube is the money they can make from advertisements. Brands buy ads that roll before or during videos, and creators get a share of that revenue based on the number of views. The more views and subscribers a channel gets, the more ad dollars the creator can get. YouTube handles all the ad sales, so creators don’t have to spend time negotiating directly with brands like they do for Continue reading
Dollar stores are famous for low prices. Even when economic times get tough, discount retailers usually continue to do well because they draw customers looking to pay less than they would in a typical store. But that’s changing as customers have less money to spend, and now dollar stores are struggling to stay in business. For instance, Family Dollar recently announced it will close 1,000 stores over the next several years while 99 Cents Only filed for bankruptcy this year Continue reading
Although summertime is drawing to a close and jack-o-lanterns are already starting to appear, meteorologists say that most of the country can still expect plenty of hot days to come. And when the temperature is high, there’s nothing quite like ice cream to stay cool. That’s why for nearly a century, ice cream trucks have roamed neighborhoods across the country serving customers of all ages looking to beat the heat.
In 1926 Good Humour became the first brand to Continue reading
September may have just begun, but Halloween has already arrived. The late-October holiday known for costumes and lots of candy has become an increasingly lucrative occasion for businesses like theme parks and retailers. “[Halloween] has become this time of the year that’s grown in explosive ways,” said Edithann Ramey, chief marketing officer at Six Flags. “It’s become a billion-dollar industry in the last five years.” With 45 percent of consumers saying they’ll start Halloween shopping before October this year, businesses Continue reading
With its iconic cartoon characters, movies, theme parks, and more, Disney has practically held a monopoly over children’s attention for nearly a century. But that’s starting to change as kids spend more time on streaming services, which now account for two-thirds of TV watch time for children ages 2 to 11. And instead of watching Disney+, which offers full-length movies and TV shows, these days most children prefer short-form videos on platforms like YouTube. For example, the “Kids Diana Show” Continue reading
Retailers once considered July to be a slow month as regular customers spent their money on travel and other activities rather than shopping at local stores. Then Amazon created Prime Day, a 48-hour sales event that turned the middle of July into a bonanza of consumer cash for the e-commerce giant. This past Prime Day was Amazon’s biggest yet, with the company racking up $14.2 billion in sales over the course of two days last week, an 11 percent increase Continue reading