Videos - McGraw-Hill Introduction to Business

[VIDEO] Smartphones Are Designed to Be Addicting

February 23, 2018

If you’ve ever thought that you check your smartphone too much, you’re certainly not alone. In fact, the 2.5 billion people around the globe who currently own smartphones likely share the same problem as you. That’s because tech companies design their products to be as attention-grabbing as possible. Along with detailing the ways that smartphones and apps can monopolize your focus, this video also demonstrates a few techniques to limit your phone use.

Questions:

Is it ethical for tech companies Continue reading →

Ethics, Product Development, Innovation, Smartphones, Mobile

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 14: Product and Price, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] American Shopping Malls Struggle to Survive

February 9, 2018

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Last week, we looked at how property owners are trying to combat the decline of shopping malls by appealing to non-retail tenants like gyms and fitness centers. This video provides more background on this downward spiral, showing footage of American malls thriving in their heyday as well as the decaying, abandoned structures that some have become. But the video isn’t entirely doom and gloom: it also gives a lot of screentime to an Atlanta-area shopping center called Plaza Fiesta that Continue reading →

Retail, Innovation, Demographics, Product Distribution, Malls, Atlanta

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

[VIDEO] The Meaning of Life According to Google

January 26, 2018

NickelsMcHughMcHugh

More than 90 percent of global Internet searches occur on Google, making it one of the world’s most trusted sources for gathering information. Many of the questions fielded by the site can be solved with a single obvious answer, such as “When is Thanksgiving this year?” or “What is the capital of Canada?” Recently, though, the search engine has begun to provide answers for increasingly abstract inquiries concerning religion, politics, and even the meaning of life. This video takes a Continue reading →

Ethics, Google, Product Development, Innovation, Product Distribution

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] Takeout Creates a Lot of Trash. It Doesn’t Have To

January 12, 2018

NickelsMcHughMcHugh

There are few things better than having dinner delivered directly to you, especially during these chilly winter days. But even the most basic takeout orders can have a significant environmental impact due to the plastic containers and utensils provided by many restaurants. This video shows the unsustainable packaging methods used by some eateries while also offering suggestions on how they can change their ways for the better.

Questions:

How can restaurants benefit by reducing the materials they include in takeout Continue reading →

Marketing, Ethics, Food, Innovation, Packaging, Sustainability

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] How the End of Net Neutrality Could Change the Internet

December 15, 2017

NickelsMcHughMcHugh

Yesterday, the Federal Communications Commission voted to repeal its set of net neutrality rules. These regulations prevented internet service providers from blocking traffic or charging users for certain online services or types of content. With the FCC’s rules struck down, though, the Internet will no longer be regulated by the government like a utility. The video below looks at how this decision could have sweeping repercussions for both businesses and individual users.

Questions:

In what ways could the end Continue reading →

Ethics, Regulation, Legal, Product Distribution, FCC, Net Neutrality

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] The Environmental Cost of Free Two-Day Shipping

December 1, 2017

NickelsMcHughMcHugh

During the upcoming holiday season, analysts estimate shoppers will spend more than $100 billion online. The majority of these purchases will likely be made on Amazon, which has attracted millions of loyal customers over the years through perks like free two-day shipping. But while undoubtedly convenient, quick shipping is far from environmentally sustainable. This video outlines the problem while also offering a few potential solutions.

Questions:

How does Amazon’s free two-day shipping program cause more trucks to end up on Continue reading →

Operations Management, Promotions, Retail, Transportation, Amazon, Sustainability, Product Distribution, Shipping

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] What Are the Paradise Papers?

November 9, 2017

NickelsMcHughMcHugh

This week a group of investigative journalists released an enormous cache of leaked documents called the Paradise Papers. Like last year’s Panama Papers incident, these records detail the offshore financial activities of some of the world’s richest people and companies. But while 2016’s leak focused mainly on the tax avoidance strategies of foreign entities, the Paradise Papers are full of names that will be familiar to Americans. The video below provides a quick overview of this complex story. Tomorrow, we’ll Continue reading →

Global, Ethics, Regulation, Legal, Offshoring, Tax Avoidance, Panama Papers, Paradise Papers

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 17: Accounting, Chapter 18: Financial Management, Bonus Chapter A: Business Law, Bonus Chapter D: Personal Finance, Videos

[VIDEO] Bitcoin, Blockchains, and the Future of Money

November 3, 2017

NickelsMcHughMcHugh

When we took a look at Bitcoin in August, the cryptocurrency had just reached a record value of more than $4,000. Since then it has only continued to grow in worth, topping out $7,200 this week. Many experts now say that Bitcoin and other blockchain-based currencies could be the future of money, even though most consumers have no clue how they work. This longform video tries to remedy that problem by comparing Bitcoin with the stone ring currency system used Continue reading →

Global, Ethics, Innovation, Currency, Bitcoin, Blockchain

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 20: Money and Financial Institutions, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] Welcome to Mcity, the Fake Town for Cars

October 13, 2017

NickelsMcHughMcHugh

This light and breezy video takes you to Mcity, a tiny town that serves as the test track for the University of Michigan’s autonomous vehicle research program. Engineers observe closely as self-driving cars learn how to avoid pedestrians and navigate through obstacles in a realistic setting.

Questions:

What is the benefit of testing products like autonomous vehicles in controlled but realistic settings?
Do you think self-driving cars will become a common sight on the road within a few years?

Product Development, Innovation, Automation, Self-Driving Cars, Michigan, Product Testing

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 14: Product and Price, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] What Impact Could a Remade NAFTA Have On You?

September 1, 2017

NickelsMcHughMcHugh

Along with being one of the most groundbreaking trade pacts in history, the North American Free Trade Agreement is also considerably controversial. NAFTA has especially faced criticism recently, leading representatives from the U.S., Canada, and Mexico to meet and discuss the future of the deal. This video looks at how NAFTA currently impacts supply chains in North America and how changes to the agreement could affect commerce.

Questions:

What do American opponents of NAFTA want to change about the deal? Continue reading →

Global, Supply chains, Product Distribution, NAFTA, Free Trade, Protectionism, North America

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 15: Distribution, Bonus Chapter A: Business Law, Videos