Velcro Industries is a company in a peculiar situation. On the one hand, if asked to describe Velcro, nearly everyone in America could provide at least some kind of relevant answer. Perhaps they’d talk about the distinctive ripping sound or be reminded of their favorite pair of tennis shoes as a kid. But the fastener these people would describe isn’t exactly Velcro, at least not in the eyes of the company who uses that name. To Velcro Industries, the word Continue reading
Last autumn the Weather Channel officially became the Weather Company, signaling the start of a major rebranding effort. The meteorological media firm didn’t pull the plug on its long-standing TV station, though. Instead, the change reflects the Weather Company’s new position as a data and analytics outfit concerned with all things weather. Over the course of 75 years the Atlanta-based company has amassed huge amounts of atmospheric information concerning dew points and cloud cover percentages. All this data combined with Continue reading
For the last year or so, many of the articles about retail featured in this newsletter mentioned the perceived scourge of showrooming. This thoroughly modern phenomenon occurs when shoppers visit a brick-and-mortar business solely to browse before they ultimately buy a product for cheaper online. Fear over showrooming has gripped much of the retail world, leading at least one company to start charging people to look around their stores.
According to a recent Harvard study, however, the threat of showrooming Continue reading
For many of today’s conscientious consumers, it’s not enough for a product to be simply affordable and effective. Environmentally minded diners, for instance, prefer to know as much about the origins of their food as possible. That’s why so many modern restaurants make sure the names of their organic and artisanal suppliers appear as prominently on menus as the dishes. Now the trend is expanding out of the culinary world and into retail as more and more clothing companies use Continue reading
Wal-Mart became the world’s largest retailer by keeping margins low on everything, including employee compensation. For the Florida-based grocer Publix, however, keeping staff motivated through strong financial incentives is a recipe for success rather than instability. Publix’s net margins of 5.6 percent trounce Wal-Mart’s 3.8 percent, making it the most profitable grocery chain in the nation. With $27.5 billion in sales, it’s also the largest employee-owned company in America. Staffers control 80 percent of the company thanks to a policy Continue reading
The hierarchical structure of modern corporate offices can be traced back to 19th century railroad companies. With vast networks of track stretched across the country, transportation magnates needed to designate clear lines of communication among their far-flung operations. A system of middle managers and regional executives eventually rose to prominence and ensured that things ran smoothly. Over the course of the 20th century, businesses of all stripes adopted this top-down structure as their own, eventually leading to the Continue reading
As American manufacturing continues to improve, news reports about industry inevitably focus on the technological advances that drive many modern facilities. But not all of the nation’s factories are teeming with robots and high-powered computer systems. Due to razor thin operating budgets, a number of plants across the country use the same machinery they’ve relied on for decades. For instance, an Alcoa plant in Cleveland still presses aluminum alloys with a 50,000-ton forging machine that arrived on American soil from Continue reading
The Dow Jones Industrial average is often considered a bellwether for the economy. This stock index of 30 large publicly traded American companies offers a snapshot of the nation’s fiscal wellbeing for analysts and day traders alike. Regardless of its popularity, however, the Dow is hardly perfect. Deciding which companies comprise the index is a delicate process that sometimes omits major players. For instance, a couple years ago we shared a story in the newsletter about Apple’s absence from the Continue reading
When it comes to promoting a product, marketers usually have two routes they can take: either hype the item’s notable features or draw the audience in with something creative. Choosing the latter option is a much riskier endeavor, though. After all, it’s easy to forget a boring commercial. Advertising backfires worst when a company miscalculates the level of their own wit and unleashes a high concept disaster. For instance, last year a Pop Chips ad featuring Ashton Kutcher as a Continue reading