Chances are that if you hear the word “Hershey” the first thing that comes to mind is “chocolate.” Last year the Pennsylvania-based company earned $7 billion in revenue from selling the sweet treat in all kinds of varieties. But as consumer tastes change to healthier options, Hershey’s candy sales have started to dwindle for the first time in 10 years. In order to prevent any further losses, the company wants to hop on the recent protein craze with new items Continue reading
As the immense popularity of Pokémon Go shows, brands that had their heyday in the 1990s can enjoy a second life with today’s nostalgia-obsessed consumers. This summer PepsiCo intends to test the limits of that commitment to the Clinton years by reviving its clear cola brand Crystal Pepsi. The beverage originally launched in 1992 on the back of a $40 million ad campaign that included a bizarre Super Bowl commercial. PepsiCo predicted that the colorless soda would grow into Continue reading
Since Pokémon Go’s launch last week, the mobile app has rapidly grown into a phenomenon with millions of wannabe Pokémasters around the world. In this “augmented reality” game, players literally roam streets, parks and landmarks on a search for the famed “pocket monsters” of the Japanese franchise. When one of these creatures appears on a user’s smartphone screen, they can then capture it to add to their collection. The ultimate goal for players is to abide by Pokémon’s longstanding slogan, Continue reading
One of the first phrases children are taught to say is “thank you.” This simple expression of gratitude then sticks with us throughout life, acting as the appropriate response to a range of situations both simple and serious. In the eyes of Citigroup, however, “thank you” is more than just a common reply. Since 2004 the banking giant has operated a rewards program called “ThankYou” that allows customers to earn points from their purchases. As a result, the company trademarked Continue reading
As a bit of an antidote to the tragic violence and uncertainty that has dominated recent headlines, this short, fun video looks at the last producer of disco balls in the U.S. and the ways they’re struggling to stay relevant.
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Two years ago Led Zeppelin made headlines after the band got hit with a lawsuit concerning their most iconic song. According to the complaint, songwriters Robert Plant and Jimmy Page stole the opening guitar riff to “Stairway to Heaven” from a short instrumental called “Taurus” by the American psychedelic band Spirit. While Led Zeppelin’s members denied any wrongdoing, cultural commenters pointed to the band’s history of plagiarism and previous legal battles. What’s more, the lawsuit appeared just months before another Continue reading
A week has passed since more than 17 million voters in Great Britain chose to leave the European Union, leading to confusion and plummeting stock markets throughout the world. And while the immediate economic fallout from the “Brexit” decision has tapered off in that time, political leaders as well as regular people still don’t know what will happen next. In fact, British citizens aren’t even sure who will be running their country in a few months. Prime Minister David Cameron Continue reading
Password protection has been an essential element of online security since the beginning of the Internet age. But as hackers become better at infiltrating digital defenses, many companies have started switching to more advanced user verification methods. For instance, millions of customers at Wells Fargo and Bank of America regularly use their fingerprints to access their accounts from mobile devices. This practice will only grow as more companies include fingerprint-scanning technology in future smartphone models.
And biometric security doesn’t stop Continue reading