Ethics - McGraw-Hill Introduction to Business

McDonald’s BTS Meal Causes Global Frenzy

June 15, 2021

In fall 2020 McDonald’s launched the Travis Scott meal, a branded partnership that significantly boosted sales at the fast food chain and earned more than $20 million for the rapper himself. The success of this promotion led to more collaborations with recording artists, including McDonald’s latest branded venture with the South Korean pop group BTS. According to observers, U.S. sales of the BTS meal are currently outpacing last year’s Travis Scott promotion, with restaurant visits up 12 percent from the Continue reading →

Promotions, Marketing, Entertainment, Global, Music, Ethics, Product Distribution, Asia, Coronavirus, Pandemic

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

FTC Investigation Reveals that MoviePass Deceived Thousands of Users

June 10, 2021

NickelsMcHughMcHugh

In 2017, the startup Moviepass offered film buffs a deal that seemed too good to be true. For $9.95 per month, subscribers could see up to one movie per day at all major theaters located throughout the country. Moviepass hoped to offset the costs of purchasing so many tickets by brokering bulk deals with theater chains and by monetizing users’ data. None of these plans ever came to fruition, however, which left the company with more than three million subscribers Continue reading →

Regulation, Startups, Product Distribution, Movies, Marketing, Product Development, Ethics, Promotions, Entrepreneurship, Entertainment

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter A: Business Law

Companies Confront Rising Costs by Reducing Packaging

June 8, 2021

NickelsMcHughMcHugh

The pandemic led to widespread disruptions across the world’s supply chains, leading to inflation and higher prices for many commodities. In response to these increasing costs, some companies have elected to reduce the size of their packaging rather than raise prices. For instance, Walmart shrank its Great Value paper towel rolls from 168 sheets to 120 sheets while the Tillamook County Creamery Association reduced its family sized ice cream containers from 56 ounces to 48 ounces.

“Consumers check the Continue reading →

Supply chains, Economics, Packaging, Marketing, Product Distribution, Ethics, Supply & Demand, Coronavirus, Pandemic

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution

Hackers Shut Down Operations at World’s Largest Meat Supplier

June 2, 2021

NickelsMcHughMcHugh

Nearly a month after a cyberattack on Colonial Pipeline led to gasoline shortages across the nation, this week hackers targeted and shut down some operations at JBS, the world’s largest meat supplier. Like the previous incident, the perpetrators infiltrated the company’s computer systems and demanded a ransom to unlock them. Although JBS said that its systems are coming back online, it nevertheless had to halt operations at processing plants throughout the U.S. and Australia as a result of the attack. Continue reading →

Global, Coronavirus, Ethics, Pandemic, Supply chains, Product Distribution, Ransomware, Food & Drink

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Gasoline Pipeline Hack Causes Fuel Shortage on East Coast

May 12, 2021

NickelsMcHughMcHugh

Last week, hackers began a ransomware attack on the Colonial Pipeline, a major conduit that supplies nearly half of the East Coast’s oil. The hack completely shut down petroleum transportation as the Colonial Pipeline Company “proactively took certain systems offline to contain the threat, which has temporarily halted all pipeline operations, and affected some of our IT systems.” Although the company expects to have most of its capabilities returned by the end of the week, the shutdown has resulted in Continue reading →

Energy, Oil, Economics, Logistics, Operations Management, Supply & Demand, Ethics, Transporatation

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 15: Distribution

New Unemployment Claims Gradually Begin to Drop

May 6, 2021

NickelsMcHughMcHugh

The widespread disruptions caused by the pandemic resulted in millions of Americans losing their jobs last year and subsequently applying for unemployment benefits. In one especially bleak week in spring 2020, new unemployment claims topped out at more than six million as businesses locked down to prevent the spread of coronavirus. Although the amount of new claims steadily began to decline after this historic high, hundreds of thousands of Americans have nevertheless applied for unemployment week after week since the Continue reading →

Regulation, Economics, Hiring, Ethics, Coronavirus, Human Resources, Stimulus, Unemployment, Pandemic

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Bonus Chapter A: Business Law

[VIDEO] How Bilateral Trade Agreements Are Obstructing the Global Vaccination Process

April 29, 2021

NickelsMcHughMcHugh

The current vaccine rollout that is going strong throughout the country is largely the result of multi-billion dollar deals struck between economic powers like the U.S. and U.K. with pharmaceutical giants like Pfizer and Moderna. But while bilateral trade agreements across the globe allowed for the largest vaccine rollout in history, this video looks at why these deals are also delaying the vaccination process in struggling countries like Brazil and India.

Questions:

What are the advantages and disadvantages of bilateral Continue reading →

Coronavirus, Pandemic, Trade Agreements, Supply chains, Operations Management, Global, Product Distribution, Ethics

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Bonus Chapter A: Business Law, Videos

Robotic Yard Equipment Aims to Silence Gas-Powered Machines

April 13, 2021

NickelsMcHughMcHugh

Spring is in full swing with seasonal showers leading to blooming flowers and growing lawns across the country. But with these idyllic scenes come unpleasant sounds as roaring leaf blowers and rumbling lawnmowers tear through American neighborhoods. Along with raising an almighty racket, these gas-powered machines also emit more pollutants than most cars and trucks. According to California’s Air Resource Board, a commercial leaf blower operating for one hour emits as many contaminants as a Toyota Camery driving for 1,100 Continue reading →

Product Development, Automation, Marketing, Sustainability, Global, Seasonal, Ethics

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Bonus Chapter A: Business Law

Americans Filed 719,000 New Jobless Claims Last Week

April 6, 2021

NickelsMcHughMcHugh

Starting in March 2020, new unemployment claims in the U.S. seemed to reach record levels every week as businesses closed all over due to the pandemic. And while that number has gradually been decreasing in recent months, thousands of people continue to file fresh unemployment claims each week. 719,000 workers filed for unemployment last week, an increase from 658,000 initial claims the week before.

Although the U.S. unemployment rate remains high, some experts are optimistic that the economy is on Continue reading →

Coronavirus, Economics, Pandemic, Ethics, Human Resources, Unemployment

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Bonus Chapter A: Business Law

[VIDEO] The Shifting Debate Over How College Athletes Should Be Paid

April 2, 2021

NickelsMcHughMcHugh

As the NCAA March Madness tournament enters its final stages, politicians and labor advocates have reignited a debate about compensating college athletes. This video takes an extensive look at the discussion as it currently stands and how possible legislation could change matters in the future.

Questions:

What is the NCAA’s reasoning for not compensating student athletes?
Do you think NCAA athletes should receive compensation for participating in college sports? Why or why not?

Sports, Motivation, Entertainment, Ethics, Education, Human Resources, College, Compensation

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 8: Organizational Culture and Structure, Chapter 10: Motivation, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions