Legal - McGraw-Hill Introduction to Business

Amazon Chooses Two Cities for Its New HQ Locations

November 15, 2018

Last year, Amazon announced that it would build a second headquarters somewhere in the United States. Known as “HQ2,” the project generated instant interest among dozens of cities that wanted to attract the e-commerce giant to their communities. After all, Amazon said the headquarters would bring in at least 50,000 high-paying tech jobs, which could have a significant economic impact anywhere in the country. Cities then offered generous benefits and tax breaks in an effort to woo the company. While Continue reading →

Motivation, Ethics, Human Resources, Regulation, Legal, E-commerce, Facility Location

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 10: Motivation, Chapter 11: Human Resource Management, Bonus Chapter B: Technology and New Media

Google Agrees to Meet Key Demand of Walkout Protesters

November 13, 2018

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A couple of weeks ago, more than 20,000 Google employees staged a walkout to protest the search giant’s handling of sexual harassment claims. Along with demands to improve the process for reporting harassment, the protesters also called for Google to end forced employee arbitration. This controversial tactic requires staffers to settle any legal disputes out of court, usually through an independent arbitrator rather than a judge and jury.

Critics of the policy say that this system protects serial harassers by Continue reading →

Management, Ethics, Human Resources, Labor Relations, Silicon Valley, Google, Legal

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 7: Management & Leadership, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Bonus Chapter B: Technology and New Media

Domino’s Fills Potholes in “Paving for Pizza” Promotion

November 8, 2018

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A few months ago, Domino’s began running a TV ad campaign centered on a pretty unusual premise. The commercials showed workmen filling potholes with asphalt which were then spray-painted with the Domino’s logo. “We don’t want to lose any great-tasting pizza to a pothole, ruining a wonderful meal,” read a press release about the campaign. Called “Paving for Pizza,” Domino’s encouraged Americans to contact the company if they wanted some roads repaired in their town free of charge.

“Within the Continue reading →

Marketing, Ethics, Promotions, Regulation, Transportation, Legal, Domino’s, Infrastructure

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 16: Place and Promotion, Bonus Chapter A: Business Law

Nearly Half of U.S. Companies Give Employees Time Off to Vote

November 6, 2018

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Today millions of Americans will head out to vote in the midterm elections, and hopefully you’ll be one of them. Of course, not everyone can easily find time during the day to perform this important civic duty. According to a Pew Research Center survey from 2014, 35 percent of respondents said they were registered to vote but couldn’t make it to the polls due to “work or school conflicts.” In that particular election year, only 37 percent of eligible voters Continue reading →

Management, Motivation, Ethics, Human Resources, Legal, Politics, Voting

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 7: Management & Leadership, Chapter 10: Motivation, Chapter 11: Human Resource Management, Bonus Chapter A: Business Law

[VIDEO] Why This Gucci Knockoff Is Totally Legal

September 13, 2018

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While songwriters and filmmakers can protect their intellectual property through copyrights, many fashion designers can’t do the same when it comes to their creations. The video below shows why legislators consider clothing to be different from other forms of art and how that affects designers, especially those at the high-end of the market.

Questions:

Why have legislators been reluctant to grant clothing designs the same protection as movies or songs?
Do you think fashion designers should be able to copyright Continue reading →

Ethics, Social Media, Clothing, Product Development, Copyright, Regulation, Legal, Product Distribution, Knockoffs

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media, Videos

Study Shows that Google Could Be Constantly Tracking Your Data

August 24, 2018

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By now it’s no secret that big tech companies routinely collect tons of data about their users’ online habits. And as Facebook’s recent scandal with Cambridge Analytica showed, sometimes they sell that information to outside parties without first telling users about it. As a result, people must always be careful about sharing too much information online. According to a new study conducted by a Vanderbilt University professor, however, even the most cautious users probably can’t escape the all-seeing power of Continue reading →

Global, Ethics, Silicon Valley, Google, Data Mining, Facebook, Security, Legal

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media, Uncategorized

Bayer Risks Its Reputation with Takeover of Monsanto

August 14, 2018

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In June, the German pharmaceutical giant Bayer paid $63 billion to acquire Monsanto, one of the biggest names in agricultural technology. The idea behind the deal was to merge Bayer’s pesticide business with Monsanto’s dominance in genetically modified crops to create the world’s largest seed and agrochemical company. Along with these valuable assets, however, Bayer also acquired a lot of legal baggage. Over the years, Monsanto has faced thousands of lawsuits from consumer and environmental advocates who claim that the Continue reading →

Marketing, Ethics, Branding, Legal, Agriculture, Mergers and Acquisitions, Bayer, Monsanto, Reputation

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 5: Forms of Business Ownership, Chapter 13: Marketing, Chapter 14: Product and Price, Bonus Chapter A: Business Law

Canada Dry Faces Lawsuit Over Lack of Ginger

August 10, 2018

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Over the last few years, many Americans have started to cut sugary drinks like soda out of their diets for health reasons. So instead of reaching for a Coke, these calorie-conscious consumers will opt for alternatives like bottled water or ginger ale. According to a recent lawsuit filed in New York, however, the latter isn’t that much better than soda if you’re drinking Canada Dry. Despite advertising on the label that it is “made with real ginger,” plaintiff Julie Fletcher Continue reading →

Marketing, Ethics, Promotions, Packaging, Legal, False Advertising, Canada Dry, Food & Drink

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion, Bonus Chapter A: Business Law

Poke Craze Leads to Trademark Conflicts

August 2, 2018

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If you’ve never heard of poke (pronounced poe-kay) before, then you’re certainly not alone. This Hawaiian dish consisting of marinated sushi served over rice has been popular with eaters in the 50th state since the 1970s. For many people on the U.S. mainland, however, this meal remained a mystery until a few years ago when poke joints began to pop up along the east and west coasts. It has since grown into a nationwide trend: according to Foursquare more than Continue reading →

Ethics, Entrepreneurship, Food, Product Development, Branding, Legal, Hawaii, Fads, Trademarks

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion, Bonus Chapter A: Business Law

[VIDEO] GDPR: What Is It and How Might It Affect You?

May 24, 2018

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Over the last few weeks, you may have noticed all sorts of websites sending emails to your inbox about updates to their privacy policies. The timing of these messages is no coincidence: they’re all part of an effort to inform users about the changes that are set to come from a piece of legislation recently passed by the European Union. Named the General Data Protection Regulation (GDPR), this video details how the new law will let people opt-out of data Continue reading →

Marketing, Europe, Regulation, Data Mining, Legal, Privacy, EU, GDPR

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media, Videos