Product Distribution - McGraw-Hill Introduction to Business

Benefit Corps Help Shareholders and Society

June 13, 2015

While nonprofit organizations do the world an immeasurable amount of good, their restrictive structure can prove frustrating for some entrepreneurs. After all in order to stay afloat, many nonprofits depend on the generosity of donors, a source of capital that could suddenly dry up at anytime. That’s why a few startups are combining the social drive of nonprofits with sustainable business models to form benefit corporations, or “B-corps” for short.

On the surface these companies seem like normal firms: they Continue reading →

Product Development, Corporate Social Responsibility, Ethics, Product Distribution, Entrepreneurship, A to Z, Labor Relations

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 5: Forms of Business Ownership, Chapter 9: Production and Operations Management, Chapter 10: Motivation, Chapter 13: Marketing

RadioShack Rides Again

May 21, 2015

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After years of declining sales, RadioShack finally seemed to be on the way out after filing for bankruptcy protection in February 2015. The electronics retailer had been a mainstay of American commerce for nearly a century, thriving off the sales of niche items like CB radios and pre-iPod portable music players. As technology became more commonplace, however, RadioShack struggled to keep up with the mainstream and settled into stagnation. Executives at the brand tried to reverse this trend by redesigning Continue reading →

Product Development, Retail, Finance, Product Distribution, Bankruptcy, RadioShack, Marketing

Chapter 1: Taking Risks and Making Profits, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Bonus Chapter A: Business Law

Disney Switches from Rereleasing to Reimagining

April 18, 2015

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For years Walt Disney Studios thrived by strategically reissuing its catalogue of animated classics on home video. Starting out on VHS and continuing with DVD and Blu-ray, the company rereleased a movie every seven years, updating the special features and packaging into something new for consumers to purchase. With digital downloads rising and DVD sales on the downturn, however, Disney’s longtime cash cow is starting to run dry. As a result, the Mouse has switched focus to reimagining its past Continue reading →

Product Development, Entertainment, Disney, Product Distribution, Marketing

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

Marketing to All Five Senses

April 15, 2015

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The mission of marketers is to make a product appealing to customers. To accomplish this task, ads often depend on eye-popping visual imagery or memorable music in order to form a quick impression. But as many marketers are beginning to realize, consumers have three more senses to stimulate besides sight and sound. Anything from a pleasing smell to a feeling of warmth can make people more receptive to buy, leading a number of companies to ramp up their sensory marketing Continue reading →

Branding, Promotions, Consumer Research, Product Distribution, Marketing, Dunkin’ Donuts, Abercrombie & Fitch

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter A: Business Law

Lumber Liquidators Comes up Short

April 2, 2015

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To many amateur investors, a company that brings in more than $1 billion in annual sales would seem like a pretty safe bet. But these numbers didn’t impress Wall Street hedge fund manager Whitney Tilson when he noticed them in a report about Lumber Liquidators. From his professional perspective, this small flooring retailer should not have been enjoying such large profit margins. Suspecting that the company was cutting corners in some way, he advised his clients to sell the company Continue reading →

Product Development, Finance, Regulation, Product Distribution, Lumber Liquidators, Ethics, Manufacturing

Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Bonus Chapter A: Business Law

The FCC’s Big Net Neutrality Decision

March 1, 2015

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Over the last few years, net neutrality has appeared as a subject of debate everywhere from Internet forums to the highest levels of government. As of February 26, 2015 however, the Federal Communications Commission may have ended the discussion once and for all. On that day, the FCC voted to classify Internet providers as public utilities, thus preventing them from extending better service to websites who pay more money. The decision was a victory for the Internet’s many net neutrality Continue reading →

Innovation, Regulation, Product Distribution, FCC, Net Neutrality, Ethics

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media

How GameStop Could Keep Going

February 23, 2015

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Like many other brick-and-mortar retailers, GameStop’s long-term financial health depends on how much damage the Internet can ultimately do to its bottom line. For years, though, the video game retailer seemed almost immune to the effects of web retail. Prices remained competitive thanks to the company’s dependence on reselling used games and consoles while its knowledgeable sales staff ensured that regular customers stayed happy.

Still, many experts are predicting that GameStop will go the way of Blockbuster sooner or later. Continue reading →

Entertainment, Retail, Innovation, Product Distribution, GameStop, Video Games, Product Development

Chapter 1: Taking Risks and Making Profits, Chapter 11: Human Resource Management, Chapter 13: Marketing, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

China Cracks Down on Knockoffs

February 7, 2015

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As the world’s manufacturing superpower, China is home to thousands of factories producing millions of items each day. Keeping track of all that industrial output is far from easy, though. With little oversight to monitor them, some Chinese factories make knock-off or simply poor quality products, and then sell them to retailers as if they were up to standard.

While pirated items are mainly a headache for the company that gets ripped off, products made cheaply or without regard for Continue reading →

Global, China, Ethics, Regulation, Manufacturing, Product Distribution, Knockoff products, Product Development

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter A: Business Law

A Texas Plumber’s Terrible Truck Luck

January 23, 2015

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Jeff Oberholtzer, a plumber from Texas City, TX, thought he had seen the last of his old pickup truck when he sold it in October 2013. Unfortunately for him, the Ford F-250 he offloaded popped up more than a year later in a place he never would have expected. In mid-December 2014, a terrorist Twitter account from Syria posted a picture of two extremists firing a homemade anti-aircraft gun from the bed of a truck. While the picture normally would Continue reading →

Global, Ethics, Branding, Product Distribution, Middle East, Marketing

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

California’s Far-Reaching Chicken Legislation

January 19, 2015

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At the beginning of 2015 a new California law went into effect requiring chicken farmers to provide more living space for their hens. As of January 1, every egg sold in the state must have been laid by a bird with at least 116 square inches of room in its coop, an increase of 73 percent from the industry standard. Although the legislation is mandatory only for egg producers in California, chicken farmers across the country are quickly adapting to Continue reading →

Ethics, Food, Regulation, Product Distribution, California, Chicken

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 20: Money and Financial Institutions