TikTok - McGraw-Hill Introduction to Business

Sellers Charge Thousands for Smartphones Preloaded With TikTok

January 28, 2025

TikTok turned its service back on for U.S. users after a 12-hour shutdown earlier this month, but the popular video-sharing platform is still blocked from American app stores while it faces legal uncertainty. That means people can’t download or restore the app if it gets deleted. As a result, unlocked cell phones that come preloaded with the popular social media video-sharing app have become a hot commodity on resale sites like Ebay and Facebook Marketplace. In many cases, sellers are Continue reading →

Global, Ethics, Social Media, Product Development, China, Smartphones, Product Distribution, Supply & Demand, TikTok

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Online Deal Seekers Head to TikTok for Black Friday Shopping

December 4, 2024

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Since the late 1980s, Americans have marked the day after Thanksgiving as Black Friday, the “official” start of the holiday sale season and the busiest shopping day of the year. Stores like Walmart, Target, and Best Buy used to draw huge crowds by offering massive discounts to the first shoppers to come through the doors. As time passed and e-commerce became more common, though, the one-day sales bonanza expanded to include online deals. Now Amazon is the undisputed champion of Continue reading →

Bank Sues for Check Fraud after ‘Infinite Money Glitch’ Trend

November 1, 2024

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Last summer, a viral social media stunt claimed to show people withdrawing huge amounts of cash by exploiting a “glitch” at JPMorgan Chase bank ATMs. The unverified rumor claimed that anyone could deposit a large check to their own account using a mobile device and then withdraw “unlimited money” from an ATM before the bank cleared the check. Some people tried the stunt with varying levels of success. In one case in Houston, a man wearing a mask deposited a Continue reading →

Ethics, Social Media, Banking, Crime, Fraud, Cash, TikTok

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 20: Money and Financial Institutions, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media

New Law Could Potentially Ban TikTok in the U.S.

May 1, 2024

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A few weeks ago, we examined TikTok’s uncanny ability to provide entrepreneurs with major marketing opportunities at the expense of brand control. The potential downsides of the latter became clear last week when President Biden signed a bill into law that could ban the social network in the U.S. Under the provisions of the bill, which passed both the House and Senate with considerable support, TikTok’s Chinese parent company ByteDance has 270 days to sell the app to an American Continue reading →

Universal Music Group Removes Tunes from TikTok

March 8, 2024

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On February 1st, Universal Music Group (UMG) allowed its licensing deal with TikTok to expire after accusing the platform of providing insufficient payments to artists. In an angry letter, the music giant said that the video-sharing app was “flooded with A.I.-generated recordings,” which diluted the pool of potential revenue for legitimate artists. As a result, TikTok removed all music affiliated with UMG from its platform, a drastic move that escalated in severity last week. After failing to make any progress Continue reading →

Marketing, Global, Ethics, Social Media, Licensing, Pricing, TikTok

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Century-Old Stanley Becomes a Social Media Sensation

January 31, 2024

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Founded in 1913, the Stanley company has sold steel-insulated mugs for more than a century, operating for much of that time as a niche brand with a small but loyal customer base. Over the last few years, however, Stanley tumblers have become ubiquitous products thanks to the company’s canny use of social media. Their brightest moment in the spotlight happened last November when a TikTok user posted a video showing how her Stanley mug survived a car fire with the Continue reading →

Marketing, Ethics, Entrepreneurship, Social Media, Manufacturing, Product Development, Promotions, Product Distribution, Food & Drink, TikTok

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

[VIDEO] The High Stakes of Spotting Fakes in the Luxury Watch Market

June 23, 2023

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From 2011 to 2021, the value of Rolex watches outperformed real estate and stock markets as well as commodities like gold. This video looks at the risks and rewards of the $20 billion used watch industry, from soaring demand and big price tags to small margins and extensive counterfeiting.

Questions:

Why are counterfeit products harmful to luxury brands like Rolex?
How does high demand for Rolex encourage counterfeiters to produce knockoffs?

Airbnb Guests Face Stress from Long Lists of Chores

September 23, 2022

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When Airbnb launched in 2008, the short-term rental company marketed itself as an easy alternative to hotels that had supposedly become too restrictive for the modern traveler. 14 years after its founding, however, many guests are heading back to hotels because of extensive cleaning requirements from Airbnb hosts. For example, teacher Christina Marie recently booked a short-term rental house on Lake Tahoe with her family of six. She spent the last day of her vacation cleaning and ensuring that her Continue reading →

Instagram Trails TikTok in Short-Video Market

September 20, 2022

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Over the years, Instagram has attracted hundreds of millions of daily users by providing a platform for people to share pictures and videos of their family and friends. Starting in 2020, though, the social network launched Instagram Reels, a short-video feature made to rival TikTok. Although Instagram’s parent company Meta has staked much of its future on Reels, internal company documents show that the feature is not very popular with users both large and small.

For example, Instagram users Continue reading →

Marketing, Social Media, Product Development, Advertising, Instagram, Product Distribution, TikTok

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

“Quiet Quitting” Trend Takes off on TikTok

August 24, 2022

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Like other social networks, TikTok users share almost everything about their lives on the app, from their favorite music and TV shows to their anxieties about work. In fact, talk about the latter has increased significantly in recent weeks as videos about “quiet quitting” generate millions of views among young professionals. The phrase is meant to convey the opposite idea of “hustle culture,” another popular work-related topic on TikTok that encourages people to devote themselves entirely to their careers. Quiet Continue reading →

Motivation, Ethics, Training, Human Resources, Social Media, Labor Relations, Company Culture, TikTok

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 8: Organizational Culture and Structure, Chapter 10: Motivation, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Bonus Chapter B: Technology and New Media