Page 4 – McGraw-Hill Introduction to Business

Analytics Firm Comscore Settles Fraud Charge with SEC

September 26, 2019

In the lucrative world of data analytics, few companies are more prominent than Comscore. The Virginia-based tech firm analyzes much of the country’s web traffic which then serves as a key reference for pricing online ads. Similar to the television ratings tracker Nielsen, Comscore measures how many people visit a website, the amount of time they spend on it, and other important metrics that can determine its popularity. As a result, the company’s data is vital for media companies and Continue reading →

Accounting, Advertising, Comscore, Ethics, Fraud, Leadership, Management, Regulation, SEC, Social Media

Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media, Chapter 13: Marketing, Chapter 17: Accounting, Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 7: Management & Leadership

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Managers Advised to Stay Polite When Competing for Promotions

September 24, 2019

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Over the last few decades, countless movies and TV shows have portrayed cutthroat corporate characters who will stop at nothing to advance up the company ladder. According to many top managers, however, today’s firms aren’t looking to promote anyone as ruthless as this. Although obtaining executive positions at major companies remains extremely competitive, modern businesses want collaborative managers who are willing to work with everyone. That especially includes colleagues who could be seen as their competition for promotions.

“Today, Continue reading →

CEO, Collaboration, Ethics, Hiring, Leadership, Management

Chapter 11: Human Resource Management, Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 7: Management & Leadership

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Streaming Services Pay Big Money for Classic Shows

September 20, 2019

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This week Netflix announced that it spent $500 million to acquire the streaming rights to Seinfeld, which broadcast its last episode way back in 1998. While it may seem strange to spend so much money on a decades-old show, Netflix is far from the only streaming service to splash cash on a classic sitcom. Along with paying $425 million for Friends, HBO Max also acquired the streaming rights to The Big Bang Theory for $1 billion. Meanwhile, NBC-Universal Continue reading →

Advertising, Entertainment, Marketing, Netflix, Product Development, Product Distribution, Streaming, Television

Bonus Chapter B: Technology and New Media, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 1: Taking Risks and Making Profits

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California Passes Law to Protect Gig Economy Workers

September 19, 2019

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On Wednesday, California Governor Gavin Newsom signed a landmark labor law that guarantees wage and benefit protections for gig economy workers. The primary targets of this legislation are the state’s many Uber and Lyft drivers who are currently classified as independent contractors. When the new law comes into effect next year, the state will reclassify these contracted workers as regular employees entitled to a minimum wage, sick days, and other benefits.

“Today the so-called gig companies present themselves as Continue reading →

Compensation, Ethics, Gig economy, Labor Relations, Lyft, Regulation, Silicon Valley, Transportation, Uber

Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility

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Nearly 50,000 General Motors Workers Go on Strike

September 17, 2019

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On Monday around 48,000 General Motors employees walked off their jobs and onto picket lines after the United Auto Workers failed to reach a new agreement with the company. Along with improved pay and health benefits, the striking workers also want to keep plants open to ensure job security. “Our members have been very clear about what they will and will not accept from this contract,” said UAW Vice President Terry Dittes. “We are standing up for fair wages, we Continue reading →

Cars, General Motors, Labor Relations, Management, Operations Management, Strikes, Transportation, UAW, Unions

Chapter 12: Labor Management and Unions, Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 7: Management & Leadership, Chapter 9: Production and Operations Management

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[VIDEO] Why Making Apple iPhones in America Is So Hard

September 13, 2019

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As the trade war with China heats up, Apple is starting to move some of its production to other nations throughout its global supplier network. But don’t expect the tech giant to return home to the U.S. anytime soon. This video shows how difficult it would be for Apple to manufacture its most popular products domestically and explores how the company could approach this problem in the future.

Questions:

Why did Apple move production of the 2013 Mac Pro to Continue reading →

Apple, China, Global, Product Distribution, Production, Silicon Valley, Trade War

Chapter 15: Distribution, Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management

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Legislators Announce Google Antitrust Investigation

September 12, 2019

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On Monday, attorneys general for 50 U.S. states and territories announced that Google would face a broad and bipartisan antitrust investigation. Lawmakers said the search giant’s domination of “all aspects of advertising on the Internet and searching on the Internet” could be harmful to consumers as well as the web at large. Google currently captures 75 percent of all spending on search ads in the U.S., leading to more than $48 billion in revenue from ads alone.

According to lawmakers, Continue reading →

Advertising, Ethics, Google, Monopolies, Regulation, Silicon Valley

Bonus Chapter A: Business Law, Chapter 13: Marketing, Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility

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Hurricane Dorian Causes Billions in Damages to the Bahamas

September 10, 2019

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Last week, Hurricane Dorian tore through the Caribbean and up the Southeastern Coast of the U.S., causing major damage all along the way. Two islands in particular, Abaco Island and Grand Bahama, faced huge devastation as a result of the tropical storm. According to the United Nations, more than 70,000 people in the Bahamas are now homeless and in need of food and water. (Click here to view a list of vetted relief organizations that are currently seeking donations.) Continue reading →

Bahamas, Ethics, GDP, Global, Hurricanes, Marketing, Natural Disasters, Risk Management, Tourism, Travel

Bonus Chapter C: Managing Risk, Chapter 13: Marketing, Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility

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Companies Boycott Leather from Brazil Due to Amazon Fires

September 6, 2019

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So far this year nearly 50,000 fires have been detected in the Brazilian Amazon rainforest, the most recorded in almost a decade. According to international experts, the majority of these fires are not simply natural occurrences. In fact, a 2016 report from the United Nations’ Food and Agriculture Organization found that cattle farmers were responsible for 80 percent of deforestation in Brazil. These enormous agricultural operations often burn rainforest in order to clear land for cattle grazing. Experts believe that Continue reading →

Boycotts, Brazil, Ethics, Global, Operations Management, Product Distribution, Regulation, Supply chains, Sustainability

Bonus Chapter A: Business Law, Chapter 15: Distribution, Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management

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[VIDEO] How Minimum Wage Works in the U.S.

September 5, 2019

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In recent years, progressive policymakers have advocated to increase the minimum wage across the nation while other legislators oppose the measure entirely. Along with looking at the reasoning behind both sides, this video also explains how foreign countries deal with the complicated issue of the minimum wage.

Questions:

How does minimum wage policy in the U.S. differ from other countries?
Should the U.S. develop a minimum wage system that is tied to inflation? Why or why not?

Compensation, Economics, Entrepreneurship, Ethics, Management, Minimum Wage, Motivation, Regulation

Bonus Chapter A: Business Law, Chapter 10: Motivation, Chapter 11: Human Resource Management, Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 7: Management & Leadership

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Streaming Services Pay Big Money for Classic Shows

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