Page 4 – McGraw-Hill Introduction to Business

Plastic Straw Bans Face Opposition from Accessibility Advocates

September 4, 2018

A couple of months ago, we took a look at Starbucks’ plan to eliminate its use of plastic straws by 2020. While the coffee chain remains the most high-profile business to ban straws, several cities throughout the country have joined the effort by passing legislation regulating their use. For instance, last month San Francisco passed an ordinance that prohibits restaurants from distributing any single-use plastic utensils or accessories. The cities of Seattle, Malibu, and Vancouver have recently put similar laws Continue reading →

Accessibility, Ethics, Food & Drink, Global, Operations Management, Packaging, Plastic Straws, Product Distribution, Regulation, Sustainability

Bonus Chapter A: Business Law, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management

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[VIDEO] Why Most Orange Juice Comes From Brazil, Not Florida

August 31, 2018

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Although many American advertisements suggest that Florida remains the orange juice capital of the world, the video below shows how that’s not quite the case. Due to the state’s extreme weather and a number of other factors, the South American nation of Brazil has long stood as the globe’s top producer of OJ.

Questions:

Why has the size of Florida’s orange crop fallen so much in recent years?
What are the benefits and drawbacks of Brazil’s dominance of the orange industry?

Brazil, Ethics, Florida, Food, Global, Labor Relations, Operations Management, Supply chains

Chapter 12: Labor Management and Unions, Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Videos

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Technology Fuels Flood of Global Tourism

August 30, 2018

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With the summer winding down, people across the country are returning from vacation and settling back into their normal routines. And while many Americans would certainly rather be back on the beach than at work or school, many of the world’s most popular tourist destinations seem happy to see their visitors go. According to the United Nations’ World Tourism Organization, international trips increased by 6 percent in the first half of 2018. Although this amount of growth would usually be Continue reading →

Airbnb, Amsterdam, Ethics, Global, Regulation, Social Media, Sustainability, Tourism, Transportation

Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media, Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility

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Amazon Loses Ground in the Smart Speaker Market

August 28, 2018

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A few years ago, many tech industry analysts predicted that the Amazon Echo would soon dominate the growing smart speaker market. After all, the voice-activated device accounted for more than 75 percent of market share as the company moved “tens of millions” of Echo products in 2017 alone. Consumers were also becoming more familiar with Alexa, the virtual assistant designed to answer questions and perform simple tasks like turning the lights on and off. Given these factors plus Amazon’s ever Continue reading →

Alexa, Amazon, China, E-commerce, Global, Google, Innovation, Product Development, Retail, Smart Speakers

Bonus Chapter B: Technology and New Media, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization

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Study Shows that Google Could Be Constantly Tracking Your Data

August 24, 2018

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By now it’s no secret that big tech companies routinely collect tons of data about their users’ online habits. And as Facebook’s recent scandal with Cambridge Analytica showed, sometimes they sell that information to outside parties without first telling users about it. As a result, people must always be careful about sharing too much information online. According to a new study conducted by a Vanderbilt University professor, however, even the most cautious users probably can’t escape the all-seeing power of Continue reading →

Data Mining, Ethics, Facebook, Global, Google, Legal, Security, Silicon Valley

Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media, Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Uncategorized

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Coca-Cola Launches Hundreds of New Drink Brands

August 23, 2018

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For more than a century, Coca-Cola’s immense branding power has centered on its signature soft drink. But with many of today’s consumers switching from sugary sodas to healthier options, the company can no longer rely on its namesake beverage like it once did. So in order to keep up with changing tastes, last year Coca-Cola launched more than 500 new drink brands across the globe. “There are products out there in the world that perhaps we wouldn’t have tried a Continue reading →

Branding, Coca-Cola, Food & Drink, Global, India, Marketing, Product Development, Product Distribution

Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization

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Aretha Franklin’s “Respect” and the Fight for Radio Royalties

August 21, 2018

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Last week the legendary soul and gospel singer Aretha Franklin passed away at the age of 76. Her legacy includes a wide catalogue of classic hits that will long be remembered by music lovers, especially her signature song “Respect.” But while she earned millions of fans over the years with the anthemic tune, she unfortunately did not earn millions of dollars directly from it. That’s because all of the song’s radio royalties have gone to the estate of its writer, Continue reading →

Copyright, Entertainment, Ethics, Music, Product Distribution, Radio, Regulation

Bonus Chapter A: Business Law, Chapter 15: Distribution, Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility

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[VIDEO] It’s Not You. Date Labels on Food Make No Sense.

August 17, 2018

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If you’ve ever wondered whether it’s safe to eat eggs that have gone past their “sell-by date,” you are certainly not alone. This video looks at the confusing dates that companies place on food packaging and how they encourage consumers to throw out items that are still edible.

Questions:

Why do companies place sell-by dates on food packaging?
What can companies do to make food date labels more straightforward for consumers?

Ethics, Food, Marketing, Operations Management, Packaging, Product Distribution, Sustainability

Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Uncategorized, Videos

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Dallas Takes on Bike-Share Companies

August 16, 2018

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If you live in a large or mid-sized city, you’ve probably noticed a lot of brightly colored bicycles popping up on sidewalks throughout town. Whether they’re green bikes from Lime or Ofo’s yellow models, these two-wheeled vehicles are available to rent for as little as $1 per ride. Bike-share companies claim that this business model provides cities with a wealth of transportation options that both tourists and locals alike can easily access. For communities that have been absolutely flooded with Continue reading →

Bike-share, China, Dallas, Ethics, Product Distribution, Regulation, Texas, Transportation

Bonus Chapter B: Technology and New Media, Chapter 13: Marketing, Chapter 15: Distribution, Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Uncategorized

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Bayer Risks Its Reputation with Takeover of Monsanto

August 14, 2018

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In June, the German pharmaceutical giant Bayer paid $63 billion to acquire Monsanto, one of the biggest names in agricultural technology. The idea behind the deal was to merge Bayer’s pesticide business with Monsanto’s dominance in genetically modified crops to create the world’s largest seed and agrochemical company. Along with these valuable assets, however, Bayer also acquired a lot of legal baggage. Over the years, Monsanto has faced thousands of lawsuits from consumer and environmental advocates who claim that the Continue reading →

Agriculture, Bayer, Branding, Ethics, Legal, Marketing, Mergers and Acquisitions, Monsanto, Reputation

Bonus Chapter A: Business Law, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 5: Forms of Business Ownership

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Amazon Loses Ground in the Smart Speaker Market

Coca-Cola Launches Hundreds of New Drink Brands

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