December 10, 2020

The e-commerce site Etsy was founded in 2005 as a place where crafty, independent creators could sell their wares online to consumers. In 2015 the company went public and greatly expanded its product offerings to include items from larger brands. The following years saw Etsy struggle with its brand identity as it cycled through different leadership and organizational structures. Then came 2020 and the coronavirus pandemic, which has caused countless businesses to struggle or outright close in the last few Continue reading

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December 3, 2020

Black Friday began years ago as a one-day event where retailers across the country slashed prices to attract holiday shoppers into stores. Then the deals began to stretch into the weekend, then into Thanksgiving itself, and finally this year holiday sales spilled online into more than a weeklong extravaganza. With many retailers either remaining closed for indoor customers or open at limited capacity, experts expect that e-commerce will drive sales for many companies this holiday season.

Although foot traffic at Continue reading

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November 17, 2020

Since the start of the pandemic, takeout and delivery orders have taken on outsized importance at restaurants that have been unable to open to full capacity. As a result, some companies are investing in “ghost kitchens” that focus solely on pickup and delivery orders. For instance, last week Chipotle opened its first Digital Kitchen in New York, a location with no dining room that is largely closed off to walk-in customers.

“The Digital Kitchen incorporates innovative features that will complement Continue reading

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November 12, 2020

Since the 1990s, on November 11th Chinese retailers led by the e-commerce giant Alibaba have celebrated Singles Day with an abundance of discounts and deals. Initially started as a sort of anti-Valentine’s Day and celebration of singlehood, over the years Singles Day has grown into one of the globe’s biggest sales events. In fact, Alibaba said that consumers purchased more than $75 billion worth of products on its site during yesterday’s festivities. 

This massive haul represents a 26 percent Continue reading

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October 13, 2020

As brick-and-mortar retailers struggle to make ends meet during the pandemic, e-commerce outlets like Amazon are thriving as consumers purchase more products from home than ever before. Experts expect that this trend will continue into the holiday shopping season, which can drive as much as 30 percent of retailers’ overall sales. So while companies would normally be hiring extra cashiers to prepare for Christmas, this year they’re bringing in warehouse workers to handle the high volume of online orders.  Continue reading

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April 16, 2020

With thousands of stores closed around the country, U.S. retailers saw sales plunge by 8.7 percent in March. That represents the worst monthly decline on record as millions of consumers stopped visiting restaurants, bars, and shopping malls due to stay-at-home orders for coronavirus containment. While sales of cars, furniture, and electronics all experienced double digit drops, spending at clothing stores plummeted by more than 50 percent. Manufacturing capacity and oil production also fell to their lowest rates since the end Continue reading

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March 19, 2020

With millions of people across the country staying home and practicing social distancing, it’s no surprise that many are doing their shopping online through Amazon. As a result, the e-commerce giant has seen demand for household items and medical supplies increase dramatically over the last couple of weeks. In order to ensure that no essential products go out of stock, this week Amazon announced that its U.S. and European warehouses will now only hold “vital supplies.” This includes baby products, Continue reading

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February 13, 2020

In 2017, the home goods company Brandless launched with a novel way to take on Amazon as well as other big-box retailers. The direct-to-consumer startup sold high-quality, organic versions of everything from toilet paper to beauty products in simple, no-frills packaging. Brandless claimed that this eliminated the so-called “BrandTax” levied by many companies, which could account for as much as 40 percent of the product’s actual cost. With little money spent on traditional marketing, Brandless initially charged just $3 for Continue reading

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February 6, 2020

As the country’s largest department store chain, Macy’s has hundreds of locations nationwide and earned more than $25 billion in sales in 2018 alone. Still, the last few years have not been easy for the retailer as more consumers turn to e-commerce outlets like Amazon for their shopping needs. Meanwhile, discount retailers like TJ Maxx and fast-fashion brands like H&M are also winning over shoppers with wide selections and great deals. After struggling to keep up with all of this Continue reading

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January 7, 2020

The holiday season is the most important time of the year by far for the nation’s retailers, with many earning as much as 40 percent of their annual sales during that period. Fortunately for them, 2019’s holiday sales increased by 3.4 percent compared to the previous year. Retailers are especially relieved since Thanksgiving arrived six days later than it did in 2018, which took away crucial time that companies could have used to drive sales. 

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