Chapter 3: Globalization - McGraw-Hill Introduction to Business

[VIDEO] Are Americans Ready to Love Trains Again?

February 21, 2020

For much of the 19th and early 20th centuries, train travel was the primary mode of transportation for millions of Americans. Once cars and air travel rose to prominence, however, trains fell out of use in the U.S. while other European and Asian nations greatly expanded their railway capabilities. Along with looking at the history of American train travel, this in-depth video examines a modern company that wants to connect the nation with high-speed trains like so many other countries Continue reading →

Unilever Pledges to Stop Marketing Food & Drinks to Kids

February 14, 2020

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The consumer goods giant Unilever is known for its huge portfolio of major brands like Dove, Lipton, Axe, and many others. The conglomerate also owns several big names in the ice cream aisle such as Breyers, Klondike, Good Humor, Ben & Jerry’s, and more. But while these brands are well-known to many consumers, they’re about to become a lot less familiar to kids. That’s because Unilever recently announced that by the end of the year it would stop airing TV Continue reading →

Marketing, Global, Ethics, Product Development, Promotions, Regulation, Advertising, Packaging, Health, Food & Drink, Unilever

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media

Direct-to-Consumer Company Brandless Closes Down

February 13, 2020

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In 2017, the home goods company Brandless launched with a novel way to take on Amazon as well as other big-box retailers. The direct-to-consumer startup sold high-quality, organic versions of everything from toilet paper to beauty products in simple, no-frills packaging. Brandless claimed that this eliminated the so-called “BrandTax” levied by many companies, which could account for as much as 40 percent of the product’s actual cost. With little money spent on traditional marketing, Brandless initially charged just $3 for Continue reading →

Chinese Factories and Retailers Struggle due to Coronavirus Fears

February 11, 2020

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A few weeks ago, the coronavirus outbreak in China caused countless businesses to shutter as the government also restricted travel throughout the country. Many companies announced plans to stay closed during an extended Lunar New Year holiday, which was supposed to end yesterday. But with many workers still unable to leave their hometowns, a number of manufacturers are pushing that date back. Volkswagen, for instance, will only reopen some of its plants in about a week due to complications with Continue reading →

Operations Management, Global, Human Resources, Manufacturing, China, Supply chains, Health, Product Distribution, Crisis management, Coronavirus

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 7: Management & Leadership, Chapter 9: Production and Operations Management, Chapter 11: Human Resource Management, Chapter 15: Distribution

Coronavirus Outbreak Could Have Major Economic Impact

January 31, 2020

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Last week, the world learned that a deadly, fast-moving disease called the coronavirus had appeared in several Chinese cities. The mysterious illness has already killed more than a hundred people and infected thousands more, leading the World Health Organization to declare the coronavirus a global health emergency. Despite its potentially worldwide implications, though, right now the disease is primarily localized in China. Along with placing entire cities on quarantine, Chinese authorities have also extended the annual Lunar New Year holiday Continue reading →

Operations Management, Global, Ethics, Human Resources, Manufacturing, China, Health, Crisis management, Coronavirus

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 7: Management & Leadership, Chapter 9: Production and Operations Management, Chapter 11: Human Resource Management

ClassPass Grows into $1 Billion Company

January 28, 2020

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In 2013 the fitness startup ClassPass launched as a way to help gyms and workout studios fill open spaces in exercise classes. Through the ClassPass app, users can browse a list of available classes in their area and book times that fit within their schedule. They also don’t need to sign up for a variety of different gym memberships since ClassPass now partners with more than 30,000 fitness centers in 28 countries. The company’s growing global reach has attracted interest Continue reading →

Marketing, Global, Entrepreneurship, Pricing, Venture Capital, Startups, Unicorn, Fitness, ClassPass

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 18: Financial Management, Bonus Chapter B: Technology and New Media

[VIDEO] Nike’s Vaporfly Running Shoe Causes Controversy

January 24, 2020

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Last year, the Kenyan long-distance runner Eliud Kipchoge completed a marathon in under two hours, a feat that was once thought to be impossible. But along with his considerable athletic skills, Kipchoge also had help from a revolutionary new product: Nike’s Vaporfly running shoes. This video takes a look at the sudden dominance of the Vaporfly and how regulators could possibly ban the shoe if it proves to give runners too much of an advantage.

Questions:

Do you think Nike Continue reading →

Marketing, Global, Ethics, Product Development, Sports, Regulation, Nike, Footwear

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Bonus Chapter A: Business Law

Dairy Industry Puts Its Hope in Icelandic Yogurt

January 16, 2020

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Earlier this week, we took a look at how the nation’s two largest milk processors filed for bankruptcy due to declining demand and volatile pricing. But fluid milk isn’t the only sector of the dairy market that’s currently struggling. In 2019 U.S. yogurt sales dropped by more than three percent, continuing a downward slide that’s been happening since 2014. The introduction of Greek yogurt gave many hope that this protein-packed snack would save the industry. Unfortunately, though, Greek yogurt’s popularity Continue reading →

Marketing, Global, Product Development, Food & Drink, Dairy

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price

Poor Potato Crop Leads to Fears of French Fry Shortage

December 6, 2019

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This week, multiple news outlets reported about a poor potato crop in Canada and the U.S. that could potentially affect the nation’s French fry supply. With winter weather arriving early throughout North America, potato growers lost thousands of acres of crops due to freezing temperatures. As a result, the U.S. Department of Agriculture estimates that American spud production will drop by six percent this year. And since potatoes used for French fries tend to be harvested later in the season, Continue reading →

Canada, Supply chains, Weather, Product Distribution, Agriculture, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 15: Distribution

European Protesters Target Amazon on Black Friday

December 3, 2019

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Analysts at Adobe estimate that consumers spent more than $29 billion online last week between Thanksgiving and Cyber Monday. Although brick-and-mortar sales rose slightly as well, e-commerce sales surged to record highs as consumers increasingly turned to online retailers for their holiday shopping needs. In fact, experts predict that companies like Amazon earned as much as $9.4 billion on Cyber Monday alone.

But while Amazon enjoyed another successful start to the festive season in the U.S., the e-commerce giant Continue reading →

Global, Ethics, Promotions, Regulation, Amazon, Product Distribution, Black Friday, E-commerce, Strikes, Cyber Monday

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 12: Labor Management and Unions, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media