June 15, 2017

tupalo-zara2017 has not been a good year so far for many retailers. Chains like J.C. Penney and Sears plan to close hundreds of locations while J. Crew has posted 11 consecutive quarters of declining same-store sales. But as these formerly powerful brands struggle, the Spanish fashion giant Zara is thriving like never before. This week its parent company Inditex announced that first quarter sales jumped 18 percent to $733.3 million. Plus, total sales for Zara topped out at $6.3 billion, Continue reading

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June 13, 2017

slgckgc-kitkatKitKats first landed in U.K. candy stores in 1935 and the four-fingered bars quickly became a hit. By the 1970s the crunchy chocolate candy had grown from a popular British treat into a worldwide hit. Nestle purchased KitKat in 1988 and solidified the candy bar’s position as a global brand. KitKat has changed little over the course of this long history, retaining its signature four-fingers of chocolate that “break off” with a satisfying snap.

But according to a recent ruling Continue reading

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raniel-diazSince 1967 customers have flocked to Trader Joe’s to stock up on such unusually named items as Quinoa Cowboy Veggie Burgers and Chocolate Dilemma Cheesecake. And while the grocery chain has attracted thousands of loyal patrons over the years, perhaps no other customer has been as dedicated as Mike Hallatt. For years this Vancouver native would drive 3 hours south of his Canadian hometown to Seattle where he would pack his car with as many Trader Joe’s products as he Continue reading

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meal-kitFor those who don’t want to take a trip to the grocery store or dine out, meal-kit startups like Blue Apron and HelloFresh bring dinner right to your doorstep. These companies place all the ingredients you need into a box along with detailed instructions about how to prepare your meal. And thanks to incessant advertising through new media platforms like podcasts, meal-kit startups have seen interest from consumers increase year after year. In fact, Blue Apron has been so successful Continue reading

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fidget-spinnerIn the proud tradition of pet rocks and Beanie Babies, fidget spinners have recently become the hottest fad product on the market. These tiny toys feature three prongs that whirl around a ball-bearing equipped center, creating something that looks like a little ceiling fan that spins in your hand. Some even sport multi-colored lights so you can dazzle all your jealous friends. They’re available to purchase almost everywhere and have become ubiquitous in schools across the country, much to the Continue reading

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In the early days of China’s tech industry, most companies simply took the concepts developed by successful American startups and created Chinese versions of them. For instance, rather than Google, most of the country uses the domestically owned search engine Baidu. But after years of imitation, Chinese apps like the all-encompassing WeChat could change the way that people use the Internet all over the world.

Questions:

 

  1. Why haven’t American tech companies like Facebook and Google been able to succeed Continue reading
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chevroletFor the past few years, Chevrolet has ran a series of ads that feature “real people, not actors” staring in awe as they look at and listen to facts about Chevy cars. These televised focus groups are filmed on sets outfitted with enormous doors and spinning elevators that reveal the vehicles in grand fashion. All the while a friendly host tells the onlookers about how many J.D. Power awards Chevy has won along with other details about the brand. Whenever Continue reading

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droneIn 2013 Amazon announced a bold new venture: a drone delivery service that could bring products to customers within 30 minutes. Three years later, the e-commerce giant completed its first Amazon Prime Air delivery during a trial run in Great Britain. Of course, the company still has a long way to go before its drones are ready to take flight in great numbers. Along with figuring out many technical details, Amazon must also deal with regulations that limit where drones Continue reading

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lyft-carSelf-driving vehicle technology has improved so much in recent years that the concept is no longer a futuristic fantasy. As automated driving becomes more refined, companies have begun to move out of the research phase and on to developing commercial strategies. Waymo, for instance, became a company in December 2016 after eight years of autonomous vehicle research by its parent Google. During that time, Waymo says that its vehicles logged more than 3 million miles driving in the real world. Continue reading

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eelkeAccording to estimates from the U.N., by 2050 the global food industry will need to produce 455 million tons of meat annually in order to keep up with demand. Today’s meat makers already produce 259 tons per year, leaving behind an enormous environmental impact in the process. More than 70 percent of the world’s water consumption comes from meat and dairy production along with 38 percent of land use and 19 percent of global greenhouse gas emissions. Environmentalists fear that Continue reading

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