After years of declining sales, brick-and-mortar bookstores are starting to make a comeback with consumers. Close to 300 bookstores opened in the U.S. in 2023, surprising many who thought independent sellers could not compete in the age of Amazon. Along with providing quality service and interesting selections, bookstores are also attracting customers by adding wine bars, dinner menus, and aesthetic experiences alongside the shelves. At places like the Strand in New York, you can now sip a cappuccino while browsing Continue reading

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April 23, 2025

For Walmart, rising tariffs and worries about a possible recession are major concerns. Those economic pressures could make it harder for the company to keep prices low, which is a big part of why shoppers choose Walmart in the first place. One thing that’s helping the company is its membership program, Walmart+. Members made up nearly half of all online spending on Walmart’s website and app last year. These customers shop more often and spend more money than those without Continue reading

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April 18, 2025

Once considered to be products exclusively made for children, plush toy brands like Jellycat, Build-A-Bear, and Squishmallows are now seeing significant sales from millennial and Gen Z buyers. In 2024, more than 20 percent of all plush toy sales were made by adults purchasing for themselves. Post-pandemic stress, economic uncertainty, and the rise of self-care culture have all contributed to this shift. Plush toys are no longer framed as childish; instead, many see them as tools for comfort, emotional regulation, Continue reading

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March 27, 2025

In the early 2000’s, finance companies got in trouble for targeting young people with gifts like pizza and free t-shirts in order to get them to apply for credit cards with high interest rates and big fees. These fee-heavy accounts made it easy to turn a small debt into a very large debt, leaving some college students bankrupt before they could start their careers. In 2010, the U.S. made it illegal to give free gifts for credit card applications. Since Continue reading

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March 19, 2025

Baseball is known as “America’s Pastime,” but Japan has its own thriving baseball culture steeped in more than a century of tradition. Over the past 30 years, more Japanese players have come to the U.S. and Canada to join Major League Baseball, increasing the size of the league’s Japanese fanbase. Now that cultural exchange is paying off for the league with a whole new market for merchandise, ticket sales, and broadcast revenue. In 2024, MLB sponsorship revenue from Japan increased Continue reading

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March 6, 2025

Hand sanitizer is one of the products that saw a dramatic spike in consumer demand during the pandemic, with sales peaking at $52 million each week in July 2020. The increased demand should have led to big business for Andrea Lisbona, who moved to the U.S. in 2018 to launch her hand sanitizer brand called Touchland. But the pandemic also upended the global supply chain, which meant she could not get the packaging and materials she needed to ship her Continue reading

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February 14, 2025

For decades, American stadium designers aimed to pack as many spectators into a space as safely as possible. In recent years, though, amenities like upscale concession stands and luxury boxes have become increasingly important to the financial health of American sports venues. This video looks at how the Superdome in New Orleans was rebuilt to make as much money as possible, from streamlined snack bars and walking paths to pricey club seating and suites. 

Questions:

  1. Why are modern stadiums Continue reading
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February 12, 2025

When Walt Disney built his world-famous theme parks, he envisioned them as affordable places for families to spend full days together in the dreamlike world of animated movies. In fact, one executive in the 1980s who tried to raise the price of parking by one dollar met stiff resistance from people who claimed the idea ran counter to Disney’s vision for The Happiest Place on Earth. Over time, though, prices rose steadily with inflation, until the COVID-19 pandemic brought everything Continue reading

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February 10, 2025

This year, AI firms flocked to buy Super Bowl commercials, hoping to make a huge splash about their new products in a cost-effective way. A 30-second spot during Super Bowl LIX cost about $8 million, which may seem like a lot to pay for a short ad. Given that the massively popular game drew in more than 200 million viewers, however, a commercial’s cost-per-viewer actually amounts to less than a nickel. It’s incentives like these that motivated Google to use Continue reading

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January 22, 2025

When online reviews first started in the late 1990s, shoppers used them to compare their purchases with each other instead of relying on the seller’s description or an expert recommendation. Directory sites like Yelp and Trustpilot grew their user bases by incentivizing contributors to leave authentic reviews for restaurants, doctors, and just about any public-facing business. But online reviews created a new problem: fake reviews. Businesses hired brokers to recruit people to write false reviews — either positive ones to Continue reading

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