November 19, 2013

 

For many image-conscious consumers, product customization provides a way to stand out from the crowd without searching high and low for something totally unique. At Big Shot Bikes, for instance, customers can choose the color and shape of up to 10 parts of the Colorado company’s fixed gear bikes. Once customers select their preferences, Big Shot assembles the bicycles and ships them to the buyers for under $500. With such a relatively reasonable price tag, the company wants consumers Continue reading

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October 23, 2013

Last autumn the Weather Channel officially became the Weather Company, signaling the start of a major rebranding effort. The meteorological media firm didn’t pull the plug on its long-standing TV station, though. Instead, the change reflects the Weather Company’s new position as a data and analytics outfit concerned with all things weather. Over the course of 75 years the Atlanta-based company has amassed huge amounts of atmospheric information concerning dew points and cloud cover percentages. All this data combined with Continue reading

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October 20, 2013

For the last year or so, many of the articles about retail featured in this newsletter mentioned the perceived scourge of showrooming. This thoroughly modern phenomenon occurs when shoppers visit a brick-and-mortar business solely to browse before they ultimately buy a product for cheaper online. Fear over showrooming has gripped much of the retail world, leading at least one company to start charging people to look around their stores.

According to a recent Harvard study, however, the threat of showrooming Continue reading

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September 2, 2013

When it comes to pulling off a corporate comeback, there’s nobody quite like Netflix CEO Reed Hastings. He’s had to fend off detractors at every juncture, beginning with those who denied his company’s ability to compete with the traditional video store. After almost singlehandedly ending that era of home video distribution, Hastings nearly lost it after he split Netflix’s streaming and DVD delivery services in two. The schism cost the company millions of subscribers and sent stock tumbling from $298 Continue reading

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July 10, 2013

In the business world, companies aren’t the only ones who are concerned with attracting top tier talent. Governments, too, have a vested interest in either retaining their most skilled individuals or attracting the best from elsewhere. After all, an innovative and educated workforce can only sustain itself by remaining desirable to other capable candidates. For countries like India, this means keeping doctors and engineers local so they can help a homeland in need rather than travel abroad for greater fortunes. Continue reading

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In today’s modern economy, statistics are supreme. GDP, unemployment and interest rates all play dominant roles in the allocation of the government’s budget. No spending bill can hope to pass into law without a battery of statistics and figures charting how such legislation will benefit the country. But just how accurately do those numbers reflect the world we live in?

Take GDP, for instance. The famous figure has only been reliably collected in the U.S. since the 1930s and didn’t Continue reading

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millenMillenials are unlike any other generation that has come before. With 80 million born between 1980 and 2000, Millenials represent the largest age group in American history. They are also perhaps the most self-centered generation the world has ever seen. Fifty-eight percent more college students scored higher on a narcissism test in 2009 than in 1982. Forty percent of Millenials believe they should be promoted at work every 2 years regardless of their performance. They’re also obsessed with fame: three Continue reading

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forkTechnology has streamlined so many aspects of modern life that it can be difficult to remember a time when little electronic gadgets didn’t rule the world. Although millions of Americans remain inseparable from their smartphones, not everyone is as enthusiastic about the country’s dependence on technology. In fact, a growing number of scholars and cultural observers are worried that today’s latest innovations are becoming too efficient for humanity’s own good.

Take Google’s self-driving car, for instance. One neuroscientist recently laid Continue reading

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April 10, 2013

rbullEver since The Colgate Comedy Hour premiered in the 1950s, companies have been happy to stamp their names across a variety of entertainment ventures. For some modern companies, though, simply being the sponsor of an event no longer has the same appeal. After all, nearly every form of mass entertainment features a sponsor of some type. Whether it’s TV, concerts or sporting events, consumers are constantly bombarded with the names of corporate benefactors, making it difficult for some brands to Continue reading

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March 15, 2013

By now, the perks available to employees at Silicon Valley’s hottest startups and established tech giants are the stuff of legend. Google staffers can enjoy their breaks either by eating a free gourmet lunch in the commissary or by receiving a relaxing massage from one of the company’s in-house masseurs. YouTube employees can walk down the stairs to their next meeting or they could take a ride on the story-high slide instead. And if a Twitter programmer doesn’t want to Continue reading

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