More than 113 million people tuned into Super Bowl LVIII on Sunday, a staggering audience that is increasingly rare these days. “In this era of fragmentation, the Super Bowl is what television used to be,” said media analyst Brad Adgate. Of course, these viewers are a potential goldmine for advertisers, who must pay a small fortune for the chance to grab the public’s attention on this massive stage. The going rate for a 30-second spot on this year’s broadcast was Continue reading