January 18, 2019

For many shoppers, a “buy one, get one free” deal is often too good to pass up. As this video shows, though, “BOGO” promotions aren’t as special as many consumers perceive them to be.

Questions:

  1. How do “buy one, get one free” deals sometimes deceive customers?
  2. Why do retailers like Amazon show customers a product’s original list price along with the discounted price?
Continue reading...

January 17, 2019

Nearly four years ago, we published a blog post centered on companies like Impossible Foods and Beyond Meat who claimed to be creating the future of food. Both of these startups developed plant-based alternatives to meat that looked and tasted similar to the real thing, an idea which seemed straight out of science fiction at the time. Fast forward to 2019, though, and now consumers can purchase Beyond Meat’s burger patties at any Whole Foods location that manages to keep Continue reading

Continue reading...

January 15, 2019

Back in 2016 we took a look at the enormous legal fight surrounding talcum powder produced by Johnson & Johnson. At the time, a judge ruled that the company had to pay $72 million to a group of 60 plaintiffs who said they contracted ovarian cancer from using J&J baby powder. But that settlement was far from the end of the pharmaceutical giant’s problems as it continues to face thousands of talc-related lawsuits all over the country.

In fact, Continue reading

Continue reading...

January 10, 2019

For thousands of years, people have been baking bread by largely following the same procedure: dough is kneaded into a loaf and then placed in a hot oven until it’s done. And while this may sound simple enough, baking a perfect loaf of bread actually requires a great deal of skill and years of experience. That is unless you have a BreadBot, a new machine that automates nearly every aspect of the baking process.

Recently unveiled at the annual Consumer Continue reading

Continue reading...

January 8, 2019

Apple started the new year on the wrong foot following a surprise announcement that last quarter’s iPhone sales will likely fall short of projections. While the company had originally planned to bring in between $89 billion and $93 billion, CEO Tim Cook said last week that overall revenue would likely tally at just $85 billion. “Lower than anticipated iPhone revenue, primarily in Greater China, accounts for all of our revenue shortfall,” Cook wrote in a letter to investors. As a Continue reading

Continue reading...

January 3, 2019

At the bottom of every product page on Amazon sits a collection of user reviews that serve as a resource for those who need a second opinion before making a purchase. And while regular customers write many of these reviews, there are also plenty of others who receive free products in exchange for their perspective. The following video shows the positives and negatives behind this system and how Amazon tries to filter out the worst offenders.

Questions:

  1. Do you think Continue reading
Continue reading...

December 19, 2018

With December 25th less than a week away, twinkling Christmas trees are currently illuminating homes across the country. And while these festive firs will only stand for a couple of weeks, their journey from farms to family rooms takes more than a decade. This video about the production process on Christmas tree farms looks at why they must follow strict logistical schedules or else face disastrous consequences in the long term.

Questions:

  1. Why are logistics so important for Christmas tree Continue reading
Continue reading...

December 13, 2018

While airports can be tense places at any time of year, they’re especially stressful during the holiday season. As crowds of travelers rush from security checkpoints to their gates, doing something as simple as buying a magazine or a bite to eat can become nearly impossible. That’s why Amazon is reportedly looking to expand its line of Amazon Go brick and mortar stores into airports. At these cashier-free retail outlets, customers simply grab items they want off the shelves and Continue reading

Continue reading...

December 11, 2018

For most of the 20th century, the AM radio band served as the country’s main source for mass media. And while broadcasters eventually moved on to higher quality options like FM and satellite radio, the AM dial remains packed with all sorts of talk, sports, and music programs. And just like in the early days, anybody can tune in as long as they own a radio. That is unless you want to listen while riding in your Tesla or Chevrolet Continue reading

Continue reading...

December 7, 2018

The video game industry has grown into a global juggernaut. Last year, consumers around the world spent more than $100 billion on games, more than double the amount spent on movies. As this in-depth video shows, however, some video game companies have started to earn all that money by operating like casinos. From examining the business model of “loot boxes” to the ways that video games track customer data, this long but fascinating video provides an excellent assessment of an Continue reading

Continue reading...