China - McGraw-Hill Introduction to Business

Movie Studios Offer New Titles On-Demand for Homebound Viewers

March 27, 2020

With movie theaters across the world closed due to coronavirus containment, experts predict that the global film industry could lose as much as $15 billion this year. China shuttered more than 60,000 theaters in January right before the annual Lunar New Year holidays, a boom period that usually brings in $2 billion in box office sales. Meanwhile in the U.S., AMC Theatres recently announced that it has furloughed its CEO and corporate staff after the company closed more than 1,000 Continue reading →

Global Stocks Plummet Amid Coronavirus Fears

February 28, 2020

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Stock markets around the world have been falling dramatically all week due to fears surrounding the spread of the coronavirus. If global exchanges continue with this cycle of massive selloffs today, then the past week could represent the biggest stock market drop since the height of the 2008 financial crisis. And it’s not looking too good so far: “We’re drinking from a fireman’s hose this morning,” said Patrick Spencer, managing director at the investment firm Baird. “It wasn’t a good Continue reading →

Economics, Operations Management, Global, China, Supply chains, Health, Travel, Stock Market, Coronavirus

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 19: Securities Markets, Bonus Chapter A: Business Law

Chinese Factories and Retailers Struggle due to Coronavirus Fears

February 11, 2020

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A few weeks ago, the coronavirus outbreak in China caused countless businesses to shutter as the government also restricted travel throughout the country. Many companies announced plans to stay closed during an extended Lunar New Year holiday, which was supposed to end yesterday. But with many workers still unable to leave their hometowns, a number of manufacturers are pushing that date back. Volkswagen, for instance, will only reopen some of its plants in about a week due to complications with Continue reading →

Operations Management, Global, Human Resources, Manufacturing, China, Supply chains, Health, Product Distribution, Crisis management, Coronavirus

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 7: Management & Leadership, Chapter 9: Production and Operations Management, Chapter 11: Human Resource Management, Chapter 15: Distribution

Coronavirus Outbreak Could Have Major Economic Impact

January 31, 2020

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Last week, the world learned that a deadly, fast-moving disease called the coronavirus had appeared in several Chinese cities. The mysterious illness has already killed more than a hundred people and infected thousands more, leading the World Health Organization to declare the coronavirus a global health emergency. Despite its potentially worldwide implications, though, right now the disease is primarily localized in China. Along with placing entire cities on quarantine, Chinese authorities have also extended the annual Lunar New Year holiday Continue reading →

Operations Management, Global, Ethics, Human Resources, Manufacturing, China, Health, Crisis management, Coronavirus

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 7: Management & Leadership, Chapter 9: Production and Operations Management, Chapter 11: Human Resource Management

Toilet Paper Startups Challenge Established Brands

November 12, 2019

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Major conglomerates like Procter & Gamble, Kimberly Clark and Georgia-Pacific earn more than $31 billion annually from toilet paper sales. But while this industry is certainly lucrative, it’s not exactly innovative. After all, one of the few significant developments these companies have made in recent decades is to sell larger rolls. Brands such as Charmin and Quilted Northern treat their products like commodities, meaning that they compete primarily based on price. By concentrating on value, the biggest names in toilet Continue reading →

Marketing, Entrepreneurship, Manufacturing, Product Development, Branding, Pricing, China, Sustainability

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution

[VIDEO] Why the NBA Is Facing a Difficult Choice in China

October 11, 2019

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This week, Houston Rockets owner Daryl Morey sparked an international controversy when he tweeted his support for the protests in Hong Kong. His words angered both Chinese officials and businesses, leading a number of companies and government organizations to suspend ties with the Rockets. The NBA tried to ease the situation by calling Morey’s comments “regrettable,” which then caused outrage among Americans. This short video explains how the NBA must walk a fine line between appealing to its core Continue reading →

Global, Ethics, Social Media, Sports, Entertainment, China, NBA

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Bonus Chapter B: Technology and New Media

[VIDEO] Why Making Apple iPhones in America Is So Hard

September 13, 2019

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As the trade war with China heats up, Apple is starting to move some of its production to other nations throughout its global supplier network. But don’t expect the tech giant to return home to the U.S. anytime soon. This video shows how difficult it would be for Apple to manufacture its most popular products domestically and explores how the company could approach this problem in the future.

Questions:

Why did Apple move production of the 2013 Mac Pro to Continue reading →

Global, Silicon Valley, China, Product Distribution, Production, Apple, Trade War

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 15: Distribution

[VIDEO] Meet Granny Sunshine, China’s 71-Year-Old Fashion Model

March 29, 2019

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China’s population is aging on a massive scale. Within 30 years, experts estimate that the country will be home to more than 500 million citizens over 60. As a result, China’s economy and society could face majors changes as it strives to meet the needs of seniors. This video takes a look at the massive purchasing power that the nation’s seniors will soon wield and how businesses are responding to shifting demographics.

Questions:

How does Granny Sunshine’s success in fashion Continue reading →

Marketing, Global, Product Development, Demographics, China, Retirement, Seniors

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 11: Human Resource Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

China’s Growing Class of Affluent Women Prefer to Buy Their Own Jewelry

February 14, 2019

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Although certain candies will be hard to come by today, plenty of people around the world will show their love by giving jewelry to their valentines. That might not be the case in China, however, where more women are opting to buy bling for themselves rather than wait for their partners to do so. For example, a Shanghai-based business manager named Crystal Zhu said that her boyfriend’s “nice but a bit dull” selections aren’t as expressive as she’d like. “The Continue reading →

Marketing, Global, Entrepreneurship, China, Luxury, Jewelry

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion

Apple Stock Drops after iPhone Sales Slow in China

January 8, 2019

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Apple started the new year on the wrong foot following a surprise announcement that last quarter’s iPhone sales will likely fall short of projections. While the company had originally planned to bring in between $89 billion and $93 billion, CEO Tim Cook said last week that overall revenue would likely tally at just $85 billion. “Lower than anticipated iPhone revenue, primarily in Greater China, accounts for all of our revenue shortfall,” Cook wrote in a letter to investors. As a Continue reading →

Global, Silicon Valley, Product Development, Pricing, China, Smartphones, Product Distribution, Apple

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media