With 158 million users and a $25 billion valuation, the photo and video sharing app Snapchat has grown into one of the most powerful social networks around. Still, just because the app is popular doesn’t mean it’s guaranteed to become a moneymaker. Twitter, for instance, has more than 300 million users and has struggled to be profitable for years. So in order to become a true tech giant, Snapchat is teaming up with old media firms to create original content Continue reading
For many attendees of today’s big music festivals, enjoying an interesting atmosphere is often just as important as watching what’s happening on stage. After all, these events don’t happen in a vacuum: festivals like Coachella are endlessly documented through Instagram and other social media platforms. From the fancy food trucks to famous people casually milling about the crowd, music festivals offer no shortage of material to liven up anyone’s feed.
Last weekend’s Fyre Festival promised to be the most Instagrammable Continue reading
This week United Airlines has faced a surge in public anger following the release of a video that showed a passenger being dragged off of an overbooked flight. Along with its plummeting reputation, the company’s stock price has also experienced quite a bit of turbulence since the incident. At its worst point United shares fell 6.3 percent, reducing the the airline’s market value by $1.4 billion. United’s CEO has repeatedly apologized for the way the company handled the situation Continue reading
By the end of the year, the photo sharing app Instagram expects to earn $3 billion from ad sales. That’s a huge jump from the $60 million the social network made in 2015. In that time, Instagram has collected more than 600 million users, a number bested only by its parent company Facebook. About 8 million of these accounts belong to companies who use the platform primarily for promotion.
Soon, though, some brands will be able to develop closer relationships Continue reading
Since YouTube’s founding, the video s
haring site has prided itself on being a platform that anyone can use to express themselves. This concept catapulted the site to instant success and led to a $1.65 billion buyout from Google in 2006. Along with becoming one of the search engine giant’s most lucrative advertising outlets, YouTube is also the most valuable video platform on the Internet by far.
Despite this lofty status, though, major advertisers like AT&T, Lyft and Johnson & Continue reading
For 82 years, the accounting firm PwC (formerly PricewaterhouseCooper) has tallied the votes and handed out the envelopes at the Academy Awards. Although it’s not the company’s most lucrative contract, the Oscars are nevertheless one of the crown jewels of PwC’s clientele. Not only does the awards show give the firm a marketing boost, but it also acts as evidence for PwC’s ability to handle situations in the spotlight smoothly.
But as anyone who watched Sunday night’s broadcast knows, that Continue reading
Over the years video games have grown from a niche entertainment platform into a dominant commercial and cultural force. And while plenty of casual players drive this thriving industry, a new class of professional gamers has also emerged on the Internet and in “eSports” leagues. During these competitions, dedicated players face off against each other in front of thousands of cheering fans, just like at regular sporting events.
Like video games themselves, eSports were once thought to hold limited appeal Continue reading
In this digitally driven age, personal privacy is quickly becoming a thing of the past. Along with social networks and websites that track users, many electronic devices also pay close attention to their owners’ personal habits. And in at least one recent case, sometimes people don’t even know they’re being watched by their possessions.
That’s why the Federal Trade Commission recently slapped the television maker Vizio with a $2.2 million fine. According to investigators, the company installed software that allowed Continue reading