Product Development - McGraw-Hill Introduction to Business

[VIDEO] Why Costco Went All in on Kirkland

April 4, 2025

In 1995, Costco took a big risk by creating its own private label, Kirkland Signature, to compete against name brands in numerous product categories. As this video explains, though, the warehouse retailer’s gamble paid off handsomely. Kirkland earned more than $86 billion in sales last year, and now other retailers are following Costco’s lead by expanding their own private labels.

Questions:

What are some advantages that private label products give to retailers? What are some drawbacks?
Why did Continue reading →

Marketing, Product Development, Branding, Retail, Pricing, Product Distribution, Supply & Demand, Costco

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

23andMe Files for Bankruptcy, Raising New Privacy Concerns

April 2, 2025

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In October, we examined the uncertain future of 23andMe, a company that helped popularize direct-to-consumer genetic testing. On Sunday, the company filed for bankruptcy and announced the resignation of its founder, Anne Wojcicki. The bankruptcy raises urgent questions about the privacy of sensitive DNA data provided by more than 15 million customers. Since the data isn’t protected by health-privacy laws, it’s unclear what that would mean for people who have used 23andMe. For example, insurance companies could buy and Continue reading →

Ethics, Product Development, Startups, Security, Product Distribution, Privacy, Health care

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

‘Buy Now, Pay Later” Services Potentially Endanger Young Consumers

March 27, 2025

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In the early 2000’s, finance companies got in trouble for targeting young people with gifts like pizza and free t-shirts in order to get them to apply for credit cards with high interest rates and big fees. These fee-heavy accounts made it easy to turn a small debt into a very large debt, leaving some college students bankrupt before they could start their careers. In 2010, the U.S. made it illegal to give free gifts for credit card applications. Since Continue reading →

Marketing, Ethics, Product Development, Promotions, Product Distribution, E-commerce, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Japanese Fandom Drives Growth for Major League Baseball

March 19, 2025

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Baseball is known as “America’s Pastime,” but Japan has its own thriving baseball culture steeped in more than a century of tradition. Over the past 30 years, more Japanese players have come to the U.S. and Canada to join Major League Baseball, increasing the size of the league’s Japanese fanbase. Now that cultural exchange is paying off for the league with a whole new market for merchandise, ticket sales, and broadcast revenue. In 2024, MLB sponsorship revenue from Japan increased Continue reading →

Marketing, Global, Product Development, Sports, Entertainment, Product Distribution, Japan, Supply & Demand, Baseball

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

Strategic Missteps Led to the Downfall of Walgreens

March 14, 2025

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Do you live within five miles of a Walgreens? If you’re like almost 80 percent of the U.S. population, the answer is yes. The Walgreens Boots Alliance has grown its pharmacy chain into a massive conglomerate since Walgreens’ founding in 1901. Less than a decade ago, it officially became America’s largest drugstore chain with more than 13,000 stores all the way from Norway to Chile, Alaska to Thailand. Its stock was so successful that the Dow Jones Industrial Average chose Continue reading →

Operations Management, Global, Product Development, Retail, Walgreens

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Southwest Airlines Lays Off Employees for the First Time

March 12, 2025

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Air travel is one of the most volatile industries in the global economy, and airlines routinely lay off hundreds of employees at once to balance budgets after major upheavals. One exception to this rule has long been Southwest Airlines. The Dallas-based carrier hasn’t laid off any staffers in its more than five-decade history. Even after the 9/11 terrorist attacks when revenue dried up and other airlines initiated mass layoffs, Southwest avoided forced job cuts thanks to employees who donated part Continue reading →

Demand from Young People Opens New Market For Hand Sanitizer

March 6, 2025

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Hand sanitizer is one of the products that saw a dramatic spike in consumer demand during the pandemic, with sales peaking at $52 million each week in July 2020. The increased demand should have led to big business for Andrea Lisbona, who moved to the U.S. in 2018 to launch her hand sanitizer brand called Touchland. But the pandemic also upended the global supply chain, which meant she could not get the packaging and materials she needed to ship her Continue reading →

Marketing, Entrepreneurship, Product Development, Branding, Promotions, Supply chains, Product Distribution, Supply & Demand, Pandemic

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

[VIDEO] Cheesemakers Worry about Brie Mold Going Extinct

March 4, 2025

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To produce fine French cheeses like brie and camembert, you need milk, time, and one especially important ingredient: mold. For decades, farmers around the world have produced cheese by cloning the mold Penicillium camemberti, but now some are worried that it could become extinct. Along with providing an in-depth look at how brie and camembert are made, this video examines the ways that some cheesemakers are responding to the uncertain future of their business.

Questions:

Why are brie and Continue reading →

Operations Management, Global, Entrepreneurship, Product Development, Food & Drink, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

American Consumers Are Eating a Record Amount of Meat Sticks

February 27, 2025

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Meat sticks have come a long way since the invention of the Slim Jim in 1929. Sales of the savory snack topped $3 billion in 2024, a jump of 10 percent compared to the previous year. More than 40 million households buy them annually, making meat sticks the fastest-growing category in snacks. These days, meat sticks come in all sorts of styles: short or long, fat or slim, snappy or soft. They’re made with bold flavors like jalapeno, taco, teriyaki, Continue reading →

Marketing, Entrepreneurship, Product Development, Product Distribution, Food & Drink, Trends, Supply & Demand, Pandemic

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution

Gen Z Is Finding Love Online — Just Not On Dating Apps

February 20, 2025

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When Match.com first launched in 1995, many users were wary about meeting strangers off of the Internet. The popularity of online dating steadily grew over the years, though, with the concept becoming more mainstream after 2013 when Tinder launched its famous “swipe” mechanism. Now it’s very common to find a love interest online. Today, one in 10 people with partners say they met their current partner on a dating site or app. That number is significantly higher for the lesbian, Continue reading →

Marketing, Social Media, Product Development, Product Distribution, Dating apps

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media