Promotions - McGraw-Hill Introduction to Business

MrBeast Sues Food Delivery Partner for “Low-Quality” Products

August 4, 2023

The YouTube star Jimmy Donaldson, better known as MrBeast, is the video-sharing platform’s most popular creator, boasting more than 172 million subscribers and counting. Donaldson has parlayed his massive success on YouTube into numerous other businesses, including food brands like the snack line Feastables and MrBeast Burger. He co-founded the latter in 2020 after partnering with Virtual Dining Concepts, a company that specializes in serving food through “ghost kitchens.” These ventures take up residence in the kitchens of established restaurants Continue reading →

[VIDEO] Why Primark Is Thriving As Other Retailers Struggle

August 2, 2023

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Experts estimate that as many as 80,000 American retail stores will close over the next five years as companies like Forever 21, JCPenney, and Neiman Marcus struggle to stay afloat. That’s not the case for the British retailer Primark, however, which has 18 locations in the U.S. with plans for a lot more to come. This video looks at how the company became a multibillion dollar brand in Europe by sticking to brick-and-mortar stores stocked with high quality items at Continue reading →

[VIDEO] How T.J. Maxx Prices Products to Move

June 7, 2023

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The parent company of T.J. Maxx earned more than $50 billion last year, more than Nordstrom and Macy’s combined. This video shows how the retailer lives up to its promise to give customers “the max for the minimum price” through ever-changing inventory and eye-catching deals.

Questions:

What is “price-anchoring,” and how does T.J. Maxx utilize it to drive sales?
Why does T.J. Maxx continuously restock its stores with new inventory?

Marketing, Branding, Promotions, Retail, Pricing, Product Distribution, Supply & Demand, T.J. Maxx

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

[VIDEO] How Nintendo Stays in the Game

May 5, 2023

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The Super Mario Brothers Movie has earned more than $1 billion at the worldwide box office so far, marking just the latest success for the entertainment juggernaut Nintendo. This video looks at how the Japanese company manages to stay on top of the volatile video game industry thanks to reliable hardware sales as well as classic characters like Mario, Luigi, Link, and many others.

Questions:

Why do Sony and Microsoft sell their consoles at a loss? How does Nintendo manage Continue reading →

Marketing, Product Development, Promotions, Entertainment, Product Distribution, Video Games, Nintendo, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media, Videos

Bed Bath & Beyond Goes Bankrupt

April 26, 2023

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On Sunday, the once mighty home goods retailer Bed Bath & Beyond declared bankruptcy after years of poor sales and mounting debt. The company will start closing its 360 locations today and has stopped accepting the big blue coupons that made the brand famous in better days that have long gone. In recent times, Bed Bath and Beyond faced increasingly choosy consumers who avoided the retailer in favor of competitors with better selections and e-commerce capabilities. The company enjoyed a Continue reading →

Marketing, Operations Management, Entrepreneurship, Product Development, Promotions, Product Distribution, Bankruptcy, E-commerce, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Chapter 18: Financial Management, Bonus Chapter B: Technology and New Media

[VIDEO] How Girl Scouts’ $800 Million Cookie Empire Works

April 21, 2023

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For a few months every year, legions of Girl Scouts across America set out on entrepreneurial adventures to sell classic cookies like Thin Mints, Samoas, and Tagalongs. This video looks at the $800 million Girl Scout cookie operation, which aims to teach kids valuable business lessons and people skills that remain for a lifetime.

Questions:

How do the Girl Scouts use scarcity to increase demand for cookies every year?
How has e-commerce changed the Girl Scout cookie selling experience?

Marketing, Entrepreneurship, Promotions, Education, Product Distribution, E-commerce, Food & Drink, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media, Videos

Hollywood Rediscovers the Profitable Magic of Movie Theaters

April 18, 2023

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The onset of the Covid-19 pandemic in 2020 changed the movie exhibition industry forever, as theaters around the country closed their doors and streaming services racked up millions of new subscribers. At the time, some experts predicted that platforms like Netflix and Disney+ would take over the attention of moviegoers entirely as theaters gradually faded into obscurity. In the years that followed, though, the enthusiasm surrounding streaming has started to taper off as these services continue to mount up debt Continue reading →

Marketing, Promotions, Entertainment, Streaming, Product Distribution, Movie theaters

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

[VIDEO] The Multi-Billion Dollar Business of BTS

December 14, 2022

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The members of the K-pop group BTS are more than just entertainers: they’re financial juggernauts who have contributed billions of dollars to the South Korean economy. The video below looks at how BTS leverages their massive global audience to develop lucrative brand partnerships with everyone from McDonald’s to Louis Vuitton. This bonanza of cash might not go on forever, though, with the group announcing they were taking a brief hiatus that could potentially blunt their branding power.

Questions:

What Continue reading →

Marketing, Global, Product Development, Branding, Promotions, Entertainment, McDonald’s, Music, Product Distribution, South Korea, Celebrities

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

Big Business Gets a Big Boost from Controversial World Cup

December 2, 2022

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The 2022 FIFA World Cup moves into the knockout stages this weekend, a nerve-wracking time when teams can be eliminated with a single loss. While the tournament’s soccer stars will experience a dramatic increase of tension on the field, the host country Qatar has already faced plenty of global pressure since FIFA awarded them the event in 2010. The Middle East nation has long been accused of using corruption to land the World Cup, leading to a 2015 indictment from Continue reading →

Ticketmaster Buckles under the Pressure of Taylor Swift Tour

November 18, 2022

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Last month Taylor Swift released her 10th album Midnights, which shocked the recording industry by selling the equivalent of 1,578,000 copies. Songs from the album also occupied every slot of Billboard’s Top 10 singles chart, the first time in history that an artist has achieved this feat. Needless to say, anticipation for Swift’s upcoming tour grew to massive proportions on the eve of a pre-sale event planned for earlier this week. Ticketmaster established a Verified Fan program to keep Continue reading →

Marketing, Ethics, Promotions, Entertainment, Regulation, Music, Product Distribution, Monopolies, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 5: Forms of Business Ownership, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter A: Business Law