From music and movies to everyday items like clothes and toilet paper, today’s consumers can order all sorts of products through monthly subscription services. But as more companies adopt this sales strategy, it’s possible that consumers could get tired of subscriptions once all the monthly fees start stacking up. This video looks at why these services have become so widespread and offers advice for consumers who feel they’ve taken on too many subscriptions.

Questions:

  1. Why are more companies starting to Continue reading
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Whether you realize it or not, companies and organizations across the country are employing facial recognition technology for all sorts of purposes. The video below looks at the various uses for this controversial new tech and why many people are wary about its quick expansion into everyday life.

Questions:

  1. What are the potential advantages and disadvantages of using facial recognition technology in everyday life?
  2. Do you think Microsoft and Amazon should sign the Safe Face Pledge? Why or why not?
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Although some brick and mortar retailers are managing to thrive in the age of e-commerce, many others haven’t been able to compete against rivals like Amazon. This includes a good portion of America’s once mighty malls that now either struggle to keep tenants or have shuttered completely. In an ironic twist, however, abandoned malls are currently being purchased by Amazon and other companies to serve as product distribution centers. This video details why the location and size of Continue reading

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April 26, 2019

In 2018 Americans received as many as 48 billion unwanted robocalls from telemarketers and scammers. Although legislators have tried to put a stop to these irritating interruptions, completely stamping out unwanted or fraudulent robocalls appears to be a nearly impossible task. This video shows how the power of the Internet as well as regulatory loopholes allow robocallers to operate without much interference.

Questions:

  1. Why is it often difficult for regulators to collect penalties issued against robocall companies?
  2. Why can’t regulators Continue reading
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April 11, 2019

Although Americans have become enthusiastic recyclers in recent years, many people still have trouble telling the difference between what’s recyclable and what isn’t. In fact, approximately 25 percent of the material that U.S. citizens toss in their recycling bins can’t actually be recycled. This video takes a look at the possible causes of this trend and provides viewers with some simple waste-sorting advice: “when in doubt, throw it out.”

Questions:

  1. How does single-stream recycling contribute to the high rate of Continue reading
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March 29, 2019

China’s population is aging on a massive scale. Within 30 years, experts estimate that the country will be home to more than 500 million citizens over 60. As a result, China’s economy and society could face majors changes as it strives to meet the needs of seniors. This video takes a look at the massive purchasing power that the nation’s seniors will soon wield and how businesses are responding to shifting demographics.

Questions:

  1. How does Granny Sunshine’s success in fashion Continue reading
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March 15, 2019

With stories about the Boeing 737 Max 8’s potentially fatal flaws dominating the news, some consumers may start to lose trust in the safety of air travel. As this video shows, that’s what happened in the 1930s when the Hindenburg airship plummeted in flames on a journey from Germany to the U.S. Although it wasn’t the first nor the deadliest airship crash, footage of the burning Hindenburg shocked the public and destroyed almost all confidence in the budding airship industry. Continue reading

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March 1, 2019

Red Bull has grown into one of the world’s most powerful beverage brands thanks in no small part to its innovative approach to marketing. This video takes a close look at the Austrian company’s trailblazing sponsorship of extreme sports events and how the Red Bull brand is about a lot more than just selling energy drinks.

Questions:

  1. Why did Red Bull choose to sponsor extreme sports events rather than well-known leagues like the NFL or NBA?  
  2. How did Red Continue reading
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February 15, 2019

There are few things more important to a product than a solid brand name. After all, the title on an item’s label will stick around long after the people who originally created it are gone. That’s why many major companies seek out the services of Lexicon Branding, a marketing firm that comes up with product names. This video looks at the company’s process and how it developed recognizable brand names like Swiffer, Febreeze, and Blackberry.

Questions:

  1. Do you think it’s Continue reading
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February 1, 2019

Many years ago, hundreds of delivery men used to criss-cross New York City transporting big bottles of seltzer water directly to customers. As soda and other pre-packaged drinks became popular, however, most of the city’s “seltzer men” began to disappear once demand for their product plummeted. But the old-school seltzer trade isn’t entirely dead in the Big Apple. The video below shows how Brooklyn Seltzer Boys carries on this legacy by combining traditional methods with a new marketing strategy.

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