November 19, 2020

Sony’s PlayStation 5 launched earlier this month and is expected to be one of the blockbuster products of the holiday season. This video looks at the evolution of the console throughout the years and how it became a central focus of Sony’s business.

Questions:

  1. How did the PlayStation help Sony transition from a consumer electronics manufacturer into a gaming company?
  2. Why did Sony decide to focus closely on the gamer market for future generations of the PlayStation, and how did they accomplish this task?
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October 29, 2020

Jingles were once a regular feature of television and radio advertising, but these catchy tunes are no longer as popular with admakers as they used to be. This video looks at the history of jingles in commercials and why they have slowly disappeared in the age of digital advertising. 

Questions:

  1. What are the advantages and disadvantages of using jingles in modern advertising? 
  2. How did the use of music in commercials evolve over the course of the 20th century?
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October 16, 2020

On the surface, food advertisements don’t seem to be overly complicated. As this detailed video shows, though, filming the average food commercial often requires scientific precision as well as robotic assistance. 

Questions:

  1. Why is it important for ad makers to stick closely to what their clients want to see in a commercial? 
  2. Do you think it is worth the expense for companies to use robots and other complicated and expensive filming techniques in their ads? Why or why not?
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September 18, 2020

In order to assess the state of the economy, analysts often examine how many long-lasting goods are being ordered by retailers and manufacturers. The idea is that companies who are confident enough to stock up on durable goods like appliances and cars are anticipating a consumer base that’s eager to purchase them. This video looks at the durable goods indicator and explains how investors often look beyond it to get a better sense of where the economy is headed.

Questions: Continue reading

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September 2, 2020

The video sharing app TikTok has become a big hit with millions of Americans over the last few years. According to the federal government, however, the Chinese-owned company presents national security risks that could lead to a ban on the app in the U.S. This video looks at the controversy surrounding TikTok’s American operations as well as the larger dangers of a fractured global Internet. 

Questions:

  1. Why is the federal government considering a ban on TikTok? 
  2. Do you Continue reading
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August 20, 2020

As companies across all industries look for ways to reduce contact between employees during the pandemic, many are turning to automated labor as a way both to stay safe and trim costs. This video looks at how advanced robotic technology could change workplaces in the long term while also examining the potential limitations of automation. 

Questions:

  1. Why are many companies investing in automated labor during the pandemic?
  2. What are the advantages and disadvantages of automation?
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July 23, 2020

Since thousands of concert venues around the world remain closed due to coronavirus, many artists have taken to social media to stream live performances. These innovative concerts draw in huge online audiences but are no replacement for the revenue generated by live shows. This video looks at how the music industry is hoping to earn cash from unorthodox venues, such as drive-in concerts and video game tie-ins. 

Questions:

  1. Do you think virtual events in video games like Fortnite could Continue reading
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Retail sales plummeted during the coronavirus lockdown, which is bad news for more people than just business owners. This video shows how retailers drive economic growth by creating a ripple effect of sales across many different sectors.

Questions:

  1. How do retail sales help drive economic growth?
  2. Why have online retailers seen sales skyrocket during the pandemic?
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April 30, 2020

Although many companies remain closed during the ongoing pandemic, some businesses have been able to alter their operations to produce increasingly vital supplies. This video looks at how Dogfish Head Brewery managed to keep its employees on the payroll while also supplying local hospitals with hand sanitizer.

Questions:

  1. How did Dogfish Head Brewery change its operations to make hand sanitizer?
  2. What is the three-step process that Dogfish Head Brewery used to engage with their community during the coronavirus crisis?
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April 17, 2020

With millions of cars off the road and thousands of airplanes sitting idle on tarmacs, oil consumption has plummeted since the start of the coronavirus pandemic. This has led to a drastic drop in petroleum prices that could have an enormous impact on the global economy in the months to come. This video looks at how trade tensions caused prices to fall before the Covid-19 crisis and how oil producing nations are now rethinking their priorities. 

Questions:

  1. How has Continue reading
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