In early March, the movie studio Universal had already spent millions of dollars marketing its upcoming title Trolls World Tour in anticipation of its April 10th release. When the coronavirus pandemic shut down theaters across the nation, though, Universal made the bold decision to release the movie through on-demand platforms like Apple TV and Amazon. The gamble paid off handsomely for the movie studio: after three weeks on the market for $20 per rental, Trolls World Tour brought in more Continue reading

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April 3, 2020

Earlier this year, we looked at how the fitness startup ClassPass grew into a $1 billion company thanks to an innovative business model that allows members to easily find exercise classes in their area. Flash forward just a few months later, however, and ClassPass finds itself in a completely different position due to widespread shutdowns caused by coronavirus containment. As gyms and fitness centers closed across the world in March, ClassPass watched as 95 percent of its revenue disappeared within Continue reading

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April 2, 2020

After a long debate, last week legislators finally approved and signed into law a $2 trillion stimulus package that provides much needed economic relief during this unprecedented health crisis. The video below looks at how the money will be allocated to companies and the logistics behind expanded unemployment benefits as well as a $1,200 stimulus payment to American adults. 

Questions:

  1. What sort of restrictions does the stimulus package place upon companies that accept government relief?
  2. Do you think this Continue reading
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March 19, 2020

With millions of people across the country staying home and practicing social distancing, it’s no surprise that many are doing their shopping online through Amazon. As a result, the e-commerce giant has seen demand for household items and medical supplies increase dramatically over the last couple of weeks. In order to ensure that no essential products go out of stock, this week Amazon announced that its U.S. and European warehouses will now only hold “vital supplies.” This includes baby products, Continue reading

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March 17, 2020

Fears over the spread of coronavirus have upended daily life for millions of Americans and countless businesses. The CDC has recommended that organizations cancel any events with 50 or more people, and restaurants around the country are either switching to take-out only or closing entirely. As a result of the uncertainty surrounding this health crisis, financial markets around the globe are experiencing near-record drops in value. In fact, on Monday the Dow Jones Industrial Average plummeted by about 3,000 points, Continue reading

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March 13, 2020

Due to concerns about the spread of coronavirus, representatives from athletic leagues across the globe have announced that they will temporarily halt play. On Wednesday, the National Basketball Association was the first to suspend competition after a player on the Utah Jazz tested positively for COVID-19. The next day, the National Hockey League similarly put games on hold while Major League Soccer delayed the start of its upcoming season as well. Shortly after these announcements, Major League Baseball canceled the Continue reading

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March 5, 2020

With winter starting to wind down, this is the time of year that cities around the world usually prepare for incoming business conferences and big events to bring in thousands of travelers. The annual South by Southwest conference in Austin, Texas, will be held later this month followed closely by spring break holidays and then the Olympics in Japan during the summer. But with cases of coronavirus now appearing in Europe and the U.S., many organizations and governments are either Continue reading

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February 11, 2020

A few weeks ago, the coronavirus outbreak in China caused countless businesses to shutter as the government also restricted travel throughout the country. Many companies announced plans to stay closed during an extended Lunar New Year holiday, which was supposed to end yesterday. But with many workers still unable to leave their hometowns, a number of manufacturers are pushing that date back. Volkswagen, for instance, will only reopen some of its plants in about a week due to complications with Continue reading

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January 31, 2020

Last week, the world learned that a deadly, fast-moving disease called the coronavirus had appeared in several Chinese cities. The mysterious illness has already killed more than a hundred people and infected thousands more, leading the World Health Organization to declare the coronavirus a global health emergency. Despite its potentially worldwide implications, though, right now the disease is primarily localized in China. Along with placing entire cities on quarantine, Chinese authorities have also extended the annual Lunar New Year holiday Continue reading

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December 17, 2019

During December, the Hallmark Channel’s schedule is chock full of Christmas movies to keep the holiday spirit strong throughout the month. But last week the usually jolly TV network behaved more like Ebenezer Scrooge in the eyes of many fans and users on social media. The controversy began when Hallmark received a complaint from an advocacy group whose stated mission is to “fight against indecency.” The organization complained about four ads that featured same-sex couples from a wedding planning company Continue reading

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