September 24, 2020

With audiences largely reluctant to return to the movies, it’s not just theater chains that are struggling to adapt to life during the pandemic. Farmers who supply theaters with popcorn have seen orders for their product almost disappear as retail suppliers have seen sales surge. While Orville Redenbacher, Jolly Time, and Pop Secret have benefited from consumers staying home, the Preferred Popcorn company in Nebraska has millions of tons of unsold kernels on hand.

Preferred Popcorn primarily supplies snack distributors Continue reading

Continue reading...

September 22, 2020

On August 27th, Warner Bros. began gradually releasing the movie Tenet in theaters that had been closed for months due to the pandemic. After more than two weeks on American screens, though, the $200 million film has only earned $29.5 million domestically. As a result, Hollywood studios may hold back on releasing major titles until audiences are ready to return. “You can’t do it. The economics won’t allow you to do it,” said one studio executive. “We can’t give [theaters] Continue reading

Continue reading...

August 31, 2020

For decades, ice cream trucks carrying Good Humor products have traveled through American neighborhoods with the folk song “Turkey in the Straw” playing at full blast. Unfortunately, though, this more than two-century old tune has a sinister history outside of its long association with frozen treats. During the 19th and early 20th centuries, “Turkey in the Straw” was a standard number in minstrel shows that relied heavily on racist caricatures. 

“While these associations of ‘Turkey in the Straw’ are Continue reading

Continue reading...

August 17, 2020

With hundreds of American movie theaters closed since March, the film exhibition industry has made several attempts to return to business only to reverse course soon after. AMC Theatres, for instance, announced plans to reopen on July 15th but scrapped that idea as coronavirus cases spiked across the U.S. Despite these setbacks, though, the nation’s largest theater chain has now set August 20th as its return date. What’s more, AMC plans to charge just 15 cents per admission on the Continue reading

Continue reading...

August 11, 2020

For many Americans who have been working from home for six months, each day can seem like the same procession of Zoom meetings and email exchanges. As a result, some professionals have had trouble scheduling meetings with new clients who don’t want to add another video chat to their already packed calendars. For example, a Brooklyn-based ad executive named Lewis Smithingham tried for weeks to set up a meeting with an investment analyst only to receive a string of postponements Continue reading

Continue reading...

July 23, 2020

Since thousands of concert venues around the world remain closed due to coronavirus, many artists have taken to social media to stream live performances. These innovative concerts draw in huge online audiences but are no replacement for the revenue generated by live shows. This video looks at how the music industry is hoping to earn cash from unorthodox venues, such as drive-in concerts and video game tie-ins. 

Questions:

  1. Do you think virtual events in video games like Fortnite could Continue reading
Continue reading...

July 14, 2020

Last month, we looked at AMC Theatres’ plans to reopen on July 15th with expanded safety measures. But after major studios delayed the release of upcoming blockbusters like Tenet and Mulan, the chain pushed back its reopening plans to July 30th. Still, even this goal could be optimistic as cases of coronavirus continue to rise across the country. “Twenty days ago, I would’ve said we’re on track,” said David Gross, head of the film consultancy company Franchise Entertainment Research. Continue reading

Continue reading...

June 23, 2020

For months, movie theaters around the country have sat empty as Americans remained in their homes to curb the spread of coronavirus. With many businesses now gradually reopening, though, last week the nation’s largest film exhibitors also announced their plans for returning. AMC Theatres, for instance, will reopen by July 15th with a number of precautionary measures in place. Along with filling theaters to a maximum capacity of 30 percent, the company will also use advanced cleaning technology such as Continue reading

Continue reading...

In early March, the movie studio Universal had already spent millions of dollars marketing its upcoming title Trolls World Tour in anticipation of its April 10th release. When the coronavirus pandemic shut down theaters across the nation, though, Universal made the bold decision to release the movie through on-demand platforms like Apple TV and Amazon. The gamble paid off handsomely for the movie studio: after three weeks on the market for $20 per rental, Trolls World Tour brought in more Continue reading

Continue reading...

April 24, 2020

For nearly two months, millions of Americans have been shut inside their homes in an effort to curb the spread of coronavirus. Many people have turned to video games as a way to pass the time, and one of the most popular titles of the last few weeks has been Animal Crossing: New Horizons. Players of the Nintendo Switch title move into their own island where they work and hunt for treasure all in an effort to buy things Continue reading

Continue reading...