October 15, 2019

Each year, the toy brand Nerf earns more than $400 million in revenue by selling bright neon “blasters” that shoot rubber-tipped darts. But while the Hasbro-owned company moves plenty of blasters, it has a little more trouble with the darts. Since Nerf’s foam ammo can be easily copied, consumers often opt for cheaper alternatives rather than pay a premium for Nerf-branded darts. “We’ve had the same dart or similar dart for so many years that it’s become uniformed across our Continue reading

Continue reading...

October 11, 2019

This week, Houston Rockets owner Daryl Morey sparked an international controversy when he tweeted his support for the protests in Hong Kong. His words angered both Chinese officials and businesses, leading a number of companies and government organizations to suspend ties with the Rockets. The NBA tried to ease the situation by calling Morey’s comments “regrettable,” which then caused outrage among Americans. This short video explains how the NBA must walk a fine line between appealing to its core Continue reading

Continue reading...

October 8, 2019

When Apple launched the iTunes store in 2003, the music industry was not in a good state. Rampant online piracy sent CD sales plummeting and caused many to wonder whether record companies could compete against the freedom of the Internet. Fortunately for the industry, the iTunes strategy of selling individual songs for just 99 cents made buying digital music mainstream and limited the reach of piracy. The app also drove sales of the iPod, which was Apple’s signature product at Continue reading

Continue reading...

September 20, 2019

This week Netflix announced that it spent $500 million to acquire the streaming rights to Seinfeld, which broadcast its last episode way back in 1998. While it may seem strange to spend so much money on a decades-old show, Netflix is far from the only streaming service to splash cash on a classic sitcom. Along with paying $425 million for Friends, HBO Max also acquired the streaming rights to The Big Bang Theory for $1 billion. Meanwhile, NBC-Universal Continue reading

Continue reading...

August 20, 2019

In 2018 users on the video streaming platform Twitch watched more than 505 billion minutes of live streams, up from 355 billion minutes the previous year. At some point many of those viewers likely tuned into Tyler “Ninja” Blevins, a streamer of the video game Fortnite who once boasted more than 14 million followers on Twitch. Along with earning ad revenue and subscription money from streaming, Ninja also made millions from lucrative endorsement deals with companies like Uber Eats and Continue reading

Continue reading...

July 18, 2019

Earlier this year, Netflix raised its monthly rates by 13 to 18 percent across its various subscription plans. According to experts, the streaming video platform increased prices in order to ease investors’ fears that it was taking on too much debt. Unfortunately for Netflix’s stakeholders, however, the company recently announced that this decision contributed to a drop in U.S. subscribers for the first time since its launch 12 years ago.

During the second quarter of 2019, Netflix lost 126,000 customers. Continue reading

Continue reading...

June 11, 2019

On Sunday night CBS aired the 73rd Annual Tony Awards, one of the most important evenings in American theater. But while this prestigious ceremony has been compared to Broadway’s version of the Oscars, the Tonys don’t attract nearly as large of an audience as Hollywood’s big night. For instance, 30 million people watched the Academy Awards in February compared to just 6 million viewers for Sunday’s show. Although Broadway continues to enjoy strong box office sales, many theaters have had Continue reading

Continue reading...

On Tuesday we looked at how Marvel fans recently packed movie theaters across the country for Avengers: Endgame. Many of these viewers likely enjoyed the movie alongside an overflowing bag of popcorn and boxes of candy, snacks that can leave quite a mess in the aisles. Most people probably assume that movie theater ushers are responsible for cleaning up the stray kernels and soda spills leftover by the day’s customers. But while these employees sweep up between screenings, the Continue reading

Continue reading...

April 30, 2019

This weekend Marvel released Avengers: Endgame, the final installment of the original “Cinematic Universe” that the company built across 22 films over the last decade. Perhaps the most anticipated movie of the year, millions of people all over the world flocked to theaters to watch the conclusion to this massive franchise. In fact, this weekend Avengers: Endgame rocketed to the No. 1 box office spot in 54 countries as it earned $1.2 billion worldwide. The movie brought in $350 Continue reading

Continue reading...

March 26, 2019

On Monday, Apple CEO Tim Cook stepped onto a big stage at the company’s headquarters in Cupertino, California, to make some important announcements. Events like these are meant to remind Apple fans of the times when late founder Steve Jobs stepped on the same stage to reveal world-changing products like the iPhone and iPad. Unlike on those occasions, however, Cook didn’t unveil any new or updated gadgets at Monday’s event. Instead, celebrities like Steven Spielberg, Reese Witherspoon, and Oprah Winfrey Continue reading

Continue reading...