Today, Uber will start to trade shares on the New York Stock Exchange in one of the mostly highly anticipated IPOs ever. Although the ride-hailing service had been pushing for a $100 billion valuation, it began the day trading at $45 per share, amounting to a valuation of about $82.4 billion. This enormous windfall will create instant fortunes for those who invested early in Uber. For the company’s millions of drivers, however, it’s unlikely they will benefit that much from Continue reading
On Tuesday we looked at how Marvel fans recently packed movie theaters across the country for Avengers: Endgame. Many of these viewers likely enjoyed the movie alongside an overflowing bag of popcorn and boxes of candy, snacks that can leave quite a mess in the aisles. Most people probably assume that movie theater ushers are responsible for cleaning up the stray kernels and soda spills leftover by the day’s customers. But while these employees sweep up between screenings, the Continue reading
From the robin’s egg-blue boxes at Tiffany to Coca-Cola’s classic glass bottles, packaging has long played a role in the success of many well-known brands. In fact, it’s become even more important in today’s social media-driven business environment. Along with catching the eyes of passing shoppers in stores, a product’s packaging must also be bold enough to grab the attention of scrolling Instagram, YouTube, and Reddit users. In the last few years, these platforms have been flooded with “unboxing” videos Continue reading
For more than a decade, the Fisher-Price Rock ‘n Play Sleeper has been a staple product for many new parents. This vibrating, cloth-covered cradle allows a baby to lay at an incline while rocking back and forth, helping them sleep as well as soothing symptoms like congestion and acid reflux. So it came as a major shock to many parents last week when Fisher-Price announced that it was recalling more than 5 million Rock n’ Plays.
The American Academy of Continue reading
The grocery chain Stop & Shop began in 1892 as a small store in Boston’s North End neighborhood. Since then the company has expanded to more than 450 locations throughout the Northeastern United States. Last Thursday, however, operations at many of those stores were thrown off course as more than 31,000 Stop & Shop employees went on strike. After negotiations over a new contract reached a stalemate, members of five local United Food and Commercial Workers (UFCW) unions walked out Continue reading
Last year consumers around the globe purchased more than 78 million smart speakers like the Amazon Echo. The e-commerce giant’s hit product is powered by Alexa, a voice-activated digital assistant that can respond to spoken commands. For example, ask Alexa what the weather is like and she will respond with the temperature as well as the chance for rain. In its marketing materials, Amazon says that Alexa “lives in the cloud and is always getting smarter.” But while many customers Continue reading
By 2020, experts estimate that companies could pay social media influencers as much as $10 billion annually to market products online. These Internet personalities leverage their enormous followings on platforms like Instagram to earn big money through sponsored content. For instance, last year a British fashion influencer named Jess worked with 22 brands, charging $1,000 for every sponsored post that went out to her more than 230,000 Instagram followers.
But while the money that marketers paid Jess was real, the Continue reading
Last week Microsoft announced that its eBook platform would soon close down. This news didn’t really come as a shock to many in the business world since the company struggled from the start to attract a dedicated audience of readers. First of all, Microsoft tied the platform exclusively to its Edge web browser, which accounts for only 4.4 percent of the total browser market. The company’s e-reader app also launched without key features such as highlighting, sticky notes, and titled Continue reading