August 6, 2019

Last week, we took a look at how online shopping and rising rents are causing many retailers to reassess the worth of their flagship stores. Among the companies mentioned was Barneys, a Manhattan mainstay that used the success of its nine-story flagship to expand across the world. The retailer first became famous for its flashy Madison Avenue window displays that drew countless people inside over the years. By the late 1990s, Barneys became an almost sacred destination for shoppers Continue reading

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August 1, 2019

For many years, shoppers flocked to destinations like Madison Avenue in Manhattan and Chicago’s Magnificent Mile to experience the best that American retail had to offer. Home to flagship locations from Macy’s, Barneys and many others, these enormous stores acted as potent marketing tools as much as places to buy products. The rise of online shopping changed all that, however, causing multi-floor department stores to lose their appeal. 

As a result, many top retailers are closing the doors on Continue reading

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July 30, 2019

From free finger food at Costo to complimentary mini-sized makeup at Sephora, companies have long depended on free samples as a powerful promotional tool. But as the clothing retailer Forever 21 recently learned, this time-tested strategy can backfire when paired with the wrong type of product. 

Forever 21 routinely includes sample items when shipping out orders to its customer base of young women. Last week one of those products was a free Atkins-branded lemon granola bar that encouraged customers Continue reading

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July 12, 2019

In recent years consumers have started to lose interest in high-end fashion shows from major houses like Victoria’s Secret and Calvin Klein. In fact, the latter recently closed its luxury collection in order to focus on casualwear. Many designers have responded to industry changes by creating styles for all shapes and sizes to wear, not just thin models. This video looks at the designers who are answering the call from consumers for greater inclusivity in fashion. 

Questions:

 

  1. What Continue reading
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In the years before the Transportation Safety Administration (TSA) and heightened security measures, airports opened their doors to pretty much anybody who wanted to come in. Of course, most of the non-travelers who spent time in terminals were people waiting for passengers to disembark. After all, 20th century airports didn’t have much else besides a few newsstands and small restaurants. 

Nowadays, though, many airport concourses are starting to look more like resorts than travel hubs. For instance, Tampa International Continue reading

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For more than a decade, the British chef Jamie Oliver has been world famous for his global empire of restaurants and campaigns against junk food. But while he remains committed to using his platform to promote healthy eating, his name doesn’t appear to hold the same branding power as it once did. A few weeks ago, the celebrity chef announced that 22 of his 25 U.K. eateries would close after the Jamie Oliver Restaurant Group filed for bankruptcy protection. Although Continue reading

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In the 1980s Coca-Cola was losing market share to its rival Pepsi at an alarming rate. Blind taste tests performed by Coke even showed that consumers seemed to prefer Pepsi’s sweeter flavor. So in 1985 the Atlanta-based company scrapped its classic formula in favor of a sugary but smooth cola that came to be known as “New Coke.” The change shocked soda lovers across the country, prompting boycotts and letter-writing campaigns that did significant damage to Coke’s brand image. After Continue reading

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From music and movies to everyday items like clothes and toilet paper, today’s consumers can order all sorts of products through monthly subscription services. But as more companies adopt this sales strategy, it’s possible that consumers could get tired of subscriptions once all the monthly fees start stacking up. This video looks at why these services have become so widespread and offers advice for consumers who feel they’ve taken on too many subscriptions.

Questions:

  1. Why are more companies starting to Continue reading
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If you’ve never seen a tiny Smart car puttering around the streets of your town, then you’re certainly not alone. The American public have taken little interest in these subcompact, battery-powered two seaters, with the German automaker selling less than 1,200 of its Fourtwo model in 2018. That’s why Smart’s parent company Daimler recently announced it would stop selling the car in the U.S. and Canada after this model year.

“Micro-cars” like these “make sense when you have small roads Continue reading

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Starting in the late 1990s, Atlanta business owner Frank Reiss struggled to keep his small bookstore in operation. Along with the growing dominance of Amazon, he also lost much of his lucrative rare book business to the online auction house eBay. Reiss considered closing his beloved A Capella Books in the early 2000s until his father suggested that hosting events with authors could turn things around for the better. The plan worked: A Cappella sold more than 500 books Continue reading

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