February 23, 2021

In February 2020 during a regular season NBA game, Lebron James performed a two-handed windmill slam dunk that he afterwards said was a tribute to the late Kobe Bryant. A clip of James’ dunk placed side-by-side with a nearly identical one of Bryant’s from 2001 quickly went viral and can be easily found from multiple sources on YouTube. Then again, you could also do what social media entrepreneur Jack Settleman did in January: pay $47,500 for a clip of the Continue reading

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February 16, 2021

After millions of Americans either lost work or saw their incomes drop during the pandemic, many started side businesses as a way to make up for lost revenue. In fact, last year new business applications increased by 24 percent compared to 2019, reaching their highest level on record. The retail sector comprised 54 percent of new businesses as many people used platforms like Shopify to sell products online. Founded in 2006, Shopify provides entrepreneurs with e-commerce tools that can handle Continue reading

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February 9, 2021

Despite the circumstances surrounding the pandemic, this year’s Super Bowl managed to hit some familiar notes as Tom Brady lifted the trophy for a seventh time and companies once again spent big on high-profile ads. According to USA Today’s Ad Meter, the night’s big winner was Rocket Mortgage, whose two commercials featuring comedian Tracy Morgan took the top spots in the annual poll. Amazon and M&M’s humorous ads took third and fourth while Toyota’s uplifting spot featuring Paralympian Jessica Long Continue reading

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January 26, 2021

For more than 30 years, the Budweiser clydesdales have marched across millions of American television screens during the annual Super Bowl broadcast. This year, though, the horses will stay in the stable as Budweiser instead donates a portion of its marketing budget to a public service campaign. The Anheuser-Busch company has joined a $50 million effort by the Ad Council to combat misconceptions about Covid-19 vaccination. 

Other major brands like Coca-Cola, Audi, and Hyundai are also choosing not to Continue reading

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January 21, 2021

At the start of the pandemic, fast food chains like Taco Bell suddenly had to close their dining rooms and serve all customers via drive-thrus. Many of these companies altered their menus to increase efficiency so that the lines of cars would move as quickly as possible. For instance, Taco Bell got rid of items like the Mexican Pizza and Nachos Supreme to reduce its packaging needs while also ditching all potato items so that it could keep its ingredients Continue reading

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January 19, 2021

The food service industry has been hit especially hard during the pandemic as restaurants and bars try to stay afloat with fewer customers. But while the struggles of the nation’s eateries have received a lot of attention, catering companies have suffered just as much behind the scenes. With restrictions in place that keep gatherings small, not many people need caterers to provide food for their weddings or office parties. As a result, catering companies across the country are laying off Continue reading

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December 10, 2020

The e-commerce site Etsy was founded in 2005 as a place where crafty, independent creators could sell their wares online to consumers. In 2015 the company went public and greatly expanded its product offerings to include items from larger brands. The following years saw Etsy struggle with its brand identity as it cycled through different leadership and organizational structures. Then came 2020 and the coronavirus pandemic, which has caused countless businesses to struggle or outright close in the last few Continue reading

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December 3, 2020

Black Friday began years ago as a one-day event where retailers across the country slashed prices to attract holiday shoppers into stores. Then the deals began to stretch into the weekend, then into Thanksgiving itself, and finally this year holiday sales spilled online into more than a weeklong extravaganza. With many retailers either remaining closed for indoor customers or open at limited capacity, experts expect that e-commerce will drive sales for many companies this holiday season.

Although foot traffic at Continue reading

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December 1, 2020

With the holiday shopping season in full swing, retailers are hoping that they can attract lots of Christmas customers to offset the losses of an especially hard year. In normal circumstances, stores would roll out the red carpet for Santa Claus and his elves to set up shop and learn about exactly what kids wanted to see under their trees. But due to the pandemic, this year mall Santas will be following extra precautions that could take away from the Continue reading

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November 19, 2020

Sony’s PlayStation 5 launched earlier this month and is expected to be one of the blockbuster products of the holiday season. This video looks at the evolution of the console throughout the years and how it became a central focus of Sony’s business.

Questions:

  1. How did the PlayStation help Sony transition from a consumer electronics manufacturer into a gaming company?
  2. Why did Sony decide to focus closely on the gamer market for future generations of the PlayStation, and how did they accomplish this task?
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