September 6, 2016

YunHoLeeLast week we shared a video about how food companies label some items as “natural” even though they’re no healthier than their non-natural counterparts. While that term may soon come under regulation, the Food and Drug Administration (FDA) recently banned another marketing buzzword from use on commercial products. As of last Friday, “antibacterial” soaps are no longer allowed on U.S. store shelves after manufacturers failed to prove they were safer or cleaner than regular products.

“Consumers may think antibacterial washes Continue reading

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September 2, 2016

As Americans become more health conscious eaters, food companies have taken advantage of this trend by producing an abundance of items labelled “organic” and “natural.” However, one of these words is not like the other. This video takes a look at what “natural” means when it appears on food packaging and how this potentially misleading word could soon be subject to stricter regulation.

Questions:

 

  1. What is the difference between the words “organic” and “natural” when it comes to food Continue reading
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August 26, 2016

IgorMaynaudCigaretteFrance is home to more than 13 million smokers, which includes one-third of teenagers and a quarter of adults. For years the nation’s health ministry has attempted to reduce this enormous number by spearheading initiatives that target the consumer appeal of cigarettes. For instance, the French government has long followed European Union laws requiring tobacco companies to cover 65 percent of their packaging with health warnings. In May, however, lawmakers took this concept a step further by passing “neutral packaging” Continue reading

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April 29, 2016

A few years ago, we took a look at the confusing nature of “sell by” dates printed on food packaging. Many often assume that these numbers show when a particular item will spoil and thus become inedible. On the whole, however, sell by dates indicate when food starts to become less flavorful, not dangerous to eat. As a result, each year thousands of people as well as supermarkets toss tons of otherwise edible food into the trash.

While changing the Continue reading

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April 26, 2016

When a company rebrands a popular product, they usually alert the public to the upcoming changes through a widespread marketing campaign. For iconic food and drink brands, however, the process isn’t as straightforward. After all, every marketer remembers what happened when Coca-Cola launched its New Coke brand in the 1990s. Consumers reacted viciously to the soft drink’s revamped recipe, creating a rift with the public that took Coca-Cola years to repair.

Executives at Kraft took horror stories like these to Continue reading

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February 24, 2016

For many modern eaters, food doesn’t necessarily have to be healthy as long as it’s authentic. After all, people don’t eat at popular burger joints like Shake Shack because their food is more nutritious than McDonald’s. Today’s fast casual chains draw in customers by focusing on how their ingredients are genuine and sustainable rather than simply healthy. As Chipotle’s recent troubles show, though, maintaining high quality standards in the vast food industry is a lot more difficult than advertised. Not Continue reading

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November 17, 2013

The information that appears on food packaging is under more scrutiny than ever as many people carefully count their calories and regulators research companies’ health claims. However, there’s one line on nearly every item of food that bamboozles both consumers and producers alike: the “sell by” date. Or should we say the “use by” date? Whatever name it goes by on a particular package of food, misunderstanding of its meaning causes Americans to toss out more than 40 percent of Continue reading

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November 13, 2013

As Americans become more health conscious, food companies have had to come up with increasingly creative ways to keep people snacking. In fact, just last month we featured an article in the newsletter about how smaller packaging can lead people to eat more than they normally would. But for a growing number of consumers, fatty snacks like candy and potato chips are to be avoided no matter how they’re packaged. That’s why a number of niche brands have popped up Continue reading

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October 30, 2013

Though it might not seem like it to the casual snacker, packaging plays a big part in the way we eat. Food companies spend a fortune studying the psychology behind our eating habits in order to discover the most effective pathways into America’s stomachs. Surprisingly, they’ve found out that perhaps the best way to keep customers snacking is through resealable packages rather than individually wrapped ones. For example, research conducted by Hershey showed that individual wrappers on items like candy Continue reading

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