December 11, 2018

For most of the 20th century, the AM radio band served as the country’s main source for mass media. And while broadcasters eventually moved on to higher quality options like FM and satellite radio, the AM dial remains packed with all sorts of talk, sports, and music programs. And just like in the early days, anybody can tune in as long as they own a radio. That is unless you want to listen while riding in your Tesla or Chevrolet Continue reading

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December 7, 2018

The video game industry has grown into a global juggernaut. Last year, consumers around the world spent more than $100 billion on games, more than double the amount spent on movies. As this in-depth video shows, however, some video game companies have started to earn all that money by operating like casinos. From examining the business model of “loot boxes” to the ways that video games track customer data, this long but fascinating video provides an excellent assessment of an Continue reading

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December 4, 2018

A couple of years ago, a pair of video game developers received a deeply worrying email from the British Red Cross. “It has been brought to our attention that in your game ‘Prison Architect’ a red cross emblem is displayed on vehicles,” read the email. “Those responsible may be unaware that use of the red cross emblem is restricted under the Geneva Conventions for the Protection of War Victims.” Little did the two developers know, but their placement of a Continue reading

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November 30, 2018

Way back in 1856, a California dry-goods merchant named Levi Strauss marveled at a new type of garment created by one of his customers. Working as a tailor in Nevada, the customer had developed a pair of rivet-fastened pants that were far more durable than anything else available at the time. The two soon filed a patent on the product and founded Levi Strauss and Company, the world’s first producer of denim jeans. And while the company continues to thrive Continue reading

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November 16, 2018

In 2001, a company called Segway introduced a two-wheeled “personal transporter” that it claimed would revolutionize how people traveled in big cities. 17 years later, though, and the Segway is mainly a vehicle for security guards and tourists. Along with chronicling the ways that the company failed to live up to expectations, this video also looks at how Segway could still leave a big impact on the transportation industry.

Questions:

  1. Why did Segway fail to connect with consumers in the Continue reading
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November 9, 2018

Visit the candy section of any American drug store and you’ll likely find some Kit Kats stocked unceremoniously alongside an assortment of other brands. But at the Don Quijote market in Tokyo, the chocolate-covered wafer bars occupy a place of honor in the megastore’s vast candy section. That’s because the seven-story market is one of the few places where consumers can browse through dozens of Kit Kat varieties developed exclusively for the Japanese market. From fruit-based variations to bolder flavors Continue reading

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October 19, 2018

Although Americans can buy a Coke just about anywhere, no other place seems to make the soft drink better than McDonald’s. And that’s not an accident: the company has had a special connection with Coca-Cola since the burger chain’s founding in 1955. Back then, McDonald’s boss Ray Kroc struck a handshake deal with a local Coke supplier, establishing a close business relationship that continues to this day. “Those two companies helped each other grow and expand around the globe,” said Continue reading

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October 11, 2018

In recent years airlines have grown increasingly stingy with the perks they grant to economy class customers. While passengers not so long ago could check up to two bags, most airlines now charge fliers for placing even one suitcase in the plane’s cargo hold. Many people also can’t make changes to their travel itineraries without incurring fees as high as $500. As a result, many casual travelers have started turning to alternative air carriers like Spirit or WOW. Although these Continue reading

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October 9, 2018

During the summer, we looked at IHOP’s temporary name change to “IHOb” and the social media sensation that followed their announcement. As it turns out, the pancake chain wasn’t the only company experimenting with their branding around that time. In August, Dunkin’ Donuts dropped the second word out of their name at a number of locations in the Boston area. While some customers went online to vent their frustration about the change, many others apparently didn’t mind that the word Continue reading

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October 2, 2018

Over the next few weeks, a new crop of TV shows will premiere across the major networks. But not all of these shows will stay on the air for a full season. That’s because broadcasters have long used the fall as a testing ground for new programming. If a show premieres to high ratings and audience acclaim, network executives will likely order more episodes of it. If few people decide to tune in, however, a new show might last one Continue reading

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