Sunscreen has long been a summer necessity with boring branding: white tubes, medical claims, and a whiff of obligation. That’s why Vacation, a startup launched in 2021, flipped the formula by making sunscreen feel like a party. With branding that channels 1980s beach culture, Vacation’s products come in whipped-cream cans, neon jugs, and packaging that doubles as accessories. Its sunscreen doesn’t just block UV rays; it smells like “pool toy and lycra,” thanks to perfumers behind niche luxury scents. The Continue reading