Chapter 2: Economics - McGraw-Hill Introduction to Business

Rising Costs and Reluctant Customers Hurt Music Festivals

October 29, 2024

With sunny weather, beautiful views, and lots of open space, California is one of the country’s most popular settings for music festivals. Thousands of people travel to the Golden State every summer to attend dozens of festivals — including Coachella, the most-attended annual music festival in North America. However, it’s getting more expensive to run a music festival in California as the cost of living keeps going up. Prices for transportation, accommodations, labor, and refreshments have skyrocketed above the typical Continue reading →

Promotions, Entertainment, Marketing, Pricing, Entrepreneurship, Music, Product Distribution, Supply & Demand, Inflation

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

[VIDEO] Why Walgreens And CVS Are Shutting Down Thousands Of Locations

October 24, 2024

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Walgreens and CVS stores are common sights on American street corners, but in the coming years there will be significantly fewer of them around. The video below takes a detailed look at the recent struggles faced by U.S. pharmacy chains as they plan to shut down thousands of locations nationwide.

Questions:

Why are Walgreens and CVS closing thousands of stores over the coming years? What are some factors that have contributed to their problems?
How can entrepreneurs help prevent “pharmacy deserts”?

Chocolate Prices Are Scarily High This Halloween

October 22, 2024

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For millions of Americans, Halloween is all about eating candy. And there’s no variety of candy more beloved than chocolate. According to national surveys, the average American’s favorite Halloween candy is a chocolate treat like M&Ms, Snickers, or Reese’s Peanut Butter Cups. But this year, you may notice less chocolate in your family’s trick-or-treat stash. That’s because cocoa prices are at record highs after three years of poor crops. The price of cocoa has doubled since the start of 2024 Continue reading →

Holidays, Food & Drink, Supply & Demand, Product Development, Promotions, Supply chains, Packaging, Marketing, Product Distribution, Agriculture, Halloween

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution

U.S. Port Strike Ends Quickly but Could Come Back

October 11, 2024

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Over the last few months, companies around the globe kept a close eye on American ports as a key union agreement neared its expiration date. The International Longshoremen’s Association, a union representing 50,000 members, demanded wage increases that met resistance from management. Unable to reach an agreement, the union went on strike at the beginning of last week.

But not for long. Just three days after longshoremen at East and Gulf Coast ports walked out on their jobs, employers represented Continue reading →

[VIDEO] How Kodak Invented the “Snapshot”

October 10, 2024

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Photography was once a specialized field where only trained professionals had the expertise to shoot and develop prints. Then in the late 19th century, Kodak released the first of many “point-and-shoot” cameras that would change the industry forever. The video below explores the fascinating history behind the “snapshot” and how technological innovations can bring niche products to a wider market.

Questions:

How did the introduction of point-and-shoot cameras change the photography market?
Do you see any similarities between the Continue reading →

Eggs Are Getting Expensive Again

October 4, 2024

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After facing months of sticker shock at grocery stores around the country, American consumers are finally receiving some relief from inflation as prices for many products start to stabilize. Food prices went up by just 0.1 percent in August, a far smaller increase than in months past and a possible sign of lower prices to come. Still, there’s one major exception to this trend: eggs. American families paid an average of $3.20 for a dozen Grade A large eggs in Continue reading →

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution

[VIDEO] Xbox Stakes its Future on Cloud Gaming

September 27, 2024

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For decades, the video game console market has been dominated by two major players: Microsoft’s Xbox and Sony’s Playstation. While the latter has consistently outsold the former, in recent years Microsoft has been buying up game developers in an effort to control the software side of the business. The video below explores Microsoft’s bet on cloud gaming through Xbox Game Pass, and whether the tech giant’s gamble will pay off in the long run.

Questions:

Why do companies like Microsoft Continue reading →

Supply & Demand, Microsoft, Sony, Product Development, Promotions, Global, Entertainment, Product Distribution, Video Games

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Car Insurance Rates Climb as Vehicle Prices Fall

September 25, 2024

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During the Covid-19 pandemic, the disruption of global supply chains sent car prices soaring as auto deliveries became erratic and spare parts went scarce. Now that worldwide logistics networks are largely back to normal, however, the cost of cars has been steadily going down. According to the Consumer Price Index (CPI), used car prices fell by 10 percent over the past year while new vehicles are about 4 percent cheaper compared to 2023. Rental cars costs have dropped as well, Continue reading →

Supply chains, Transportation, Insurance, Ethics, Product Distribution, Risk Management, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter C: Managing Risk

Bad Weather and Competing Crops Hurt the Coffee Industry

September 20, 2024

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When it comes to global commodities like coffee beans, even the slightest change in the environment or the economy can drastically change prices and supplies. That’s what happened in 2021 when a sudden and severe frost in Brazil destroyed 500,000 acres of coffee plantations, sending prices for unroasted coffee beans soaring. The extensive damage reduced the country’s coffee production by more than 10 million bags annually for three consecutive years. Brazil is the world’s largest producer of Arabica beans, the Continue reading →

Operations Management, Product Distribution, Global, Agriculture, Entrepreneurship, Food & Drink, Supply & Demand, Product Development

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution

[VIDEO] How a Cork Company Produces 22 Million Stoppers Per Day

September 12, 2024

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Although wine corks might seem like simple items, the video below shows why they’re anything but. Along with examining the production and manufacturing processes around cork, this lengthy video also explains how one company uses it to produce everything from flooring to footwear.

Questions:

What are cork companies like Amorim doing to address the shortage of skilled laborers needed for bark harvesting?
How did Amorim diversify its operations after a fungi infection nearly destroyed its cork stopper business?