For nearly a week, millions of people around the world have been tuning into the Winter Olympics broadcasting from Pyeongchang, South Korea. Like seemingly every edition of the games, figure skating has been one of the most watched events as stars like Adam Rippon and Mirai Nagasu take to the ice with incredible grace and skill. With everyone’s eyes on the athletes, though, your ears may have missed something new about the music that soundtracks these routines. For the first Continue reading
Earlier this week we looked at how audiences responded both positively and negatively to this year’s lineup of Super Bowl ads. While a number of funny spots seemed to go over well with the public, a Dodge Ram ad prominently featuring a speech by Dr. Martin Luther King Jr. decidedly did not. After the commercial aired, thousands took to social media to condemn the company for stealing the words of such an admired humanitarian. Of course, these critics soon Continue reading
Unlike last year’s historic comeback, Tom Brady wasn’t able to turn around the fortunes of his New England Patriots to win Super Bowl LII. The Philadelphia Eagles ultimately left as champions after a thrilling game that saw plenty of action on the field. The tone during the commercial breaks was far less tense, however, as marketers largely relied on humor for 2018’s crop of Super Bowl ads. Among the top spots on USA Today’s annual Ad Meter poll are Continue reading
For decades, malls served as community hubs where people could shop, see a movie, or grab some food all in one convenient location. But the rise of e-commerce and social media caused malls to decline both as retail and recreational centers, leading many to look like ghost towns today. In fact, experts predict that one in every four malls could go out of business by 2022.
In an effort to stay open, mall owners across the country have started appealing Continue reading
A few weeks ago, Tide’s official Twitter account posted a quick video of New England Patriots star Rob Gronkowski talking about one of the brand’s best-selling products. While this would normally be standard procedure for a company spokesperson, the clip didn’t feature any footage of Gronk encouraging people to buy laundry detergent. Instead, he actively discourages the public from taking part in the “Tide pod challenge,” a dangerous viral dare that centers on ingesting containers of concentrated detergent. “No no Continue reading
Along with his animated colleagues Mickey and Jerry, Chuck E. Cheese is one of the most famous mice in American entertainment. Since 1977 he has served as the mascot for his namesake pizza chain where generations of employees have put on costumes and played the iconic rodent for children’s birthday parties. Of course, the outfit’s design has changed significantly since the company launched as “Pizza Time Theatre” more than forty years ago. But while the suit may be different, the Continue reading
For Facebook’s more than 2 billion users, the News Feed serves as a gateway to what’s going on in their world. People can spend hours scrolling through the photos and videos that pop into their feeds from friends and media companies they follow. In fact, for years Facebook ensured that content posted by brands received prominent placement in the News Feeds of its users. At one point the company even developed a partnership program that allowed media firms to take Continue reading