This year, AI firms flocked to buy Super Bowl commercials, hoping to make a huge splash about their new products in a cost-effective way. A 30-second spot during Super Bowl LIX cost about $8 million, which may seem like a lot to pay for a short ad. Given that the massively popular game drew in more than 200 million viewers, however, a commercial’s cost-per-viewer actually amounts to less than a nickel. It’s incentives like these that motivated Google to use Continue reading
TikTok turned its service back on for U.S. users after a 12-hour shutdown earlier this month, but the popular video-sharing platform is still blocked from American app stores while it faces legal uncertainty. That means people can’t download or restore the app if it gets deleted. As a result, unlocked cell phones that come preloaded with the popular social media video-sharing app have become a hot commodity on resale sites like Ebay and Facebook Marketplace. In many cases, sellers are Continue reading
When online reviews first started in the late 1990s, shoppers used them to compare their purchases with each other instead of relying on the seller’s description or an expert recommendation. Directory sites like Yelp and Trustpilot grew their user bases by incentivizing contributors to leave authentic reviews for restaurants, doctors, and just about any public-facing business. But online reviews created a new problem: fake reviews. Businesses hired brokers to recruit people to write false reviews — either positive ones to Continue reading
Have you ever gotten the feeling that Siri, the voice-activated digital assistant on Apple devices, was eavesdropping on your private conversations? Have you noticed online ads for a particular brand after talking about it out loud? If you said yes, you’re not alone. A 2019 class-action lawsuit representing tens of millions of people accused Apple of violating user privacy by making unauthorized recordings through Siri and sharing them with advertisers. For example, two of the plaintiffs in the lawsuit said Continue reading
In the days before online shopping, catalogs were a common way to purchase holiday gifts without having to go to a store as customers placed and received their orders directly through the mail. Sears issued the first holiday edition of its popular catalog in 1933 selling toys like a Mickey Mouse watch, a Lionel electric train set, and live singing canaries. In 1968, the catalog grew to more than 600 pages, including 225 pages of toys. Many companies relied on Continue reading
Since the late 1980s, Americans have marked the day after Thanksgiving as Black Friday, the “official” start of the holiday sale season and the busiest shopping day of the year. Stores like Walmart, Target, and Best Buy used to draw huge crowds by offering massive discounts to the first shoppers to come through the doors. As time passed and e-commerce became more common, though, the one-day sales bonanza expanded to include online deals. Now Amazon is the undisputed champion of Continue reading
Redbox launched its video rental kiosk business back in the early 2000s when the industry was still dominated by chains like Blockbuster. While brick-and-mortar stores charged $2 to $5 per night, customers could rent movies at Redbox for just $1 since the kiosks were much cheaper to maintain than physical locations. Customers also liked that Redbox operated 24/7, functioning more like a vending machine than a retailer. By 2007, the company had more U.S. locations than Blockbuster. Redbox peaked in Continue reading
Last summer, a viral social media stunt claimed to show people withdrawing huge amounts of cash by exploiting a “glitch” at JPMorgan Chase bank ATMs. The unverified rumor claimed that anyone could deposit a large check to their own account using a mobile device and then withdraw “unlimited money” from an ATM before the bank cleared the check. Some people tried the stunt with varying levels of success. In one case in Houston, a man wearing a mask deposited a Continue reading
In the 1980s, record companies started releasing music on compact discs after a century of producing vinyl albums. Driven by new digital technology, the music business soon exploded into a billion dollar industry. But with big budgets came big fights over profits between record companies and recording artists. For example, the R&B group TLC blamed an unfair contract with their record label when they filed for bankruptcy in the 1990s despite selling 65 million records. Musical innovator Prince temporarily changed Continue reading