Bonus Chapter B: Technology and New Media - McGraw-Hill Introduction to Business

MrBeast Sues Food Delivery Partner for “Low-Quality” Products

August 4, 2023

The YouTube star Jimmy Donaldson, better known as MrBeast, is the video-sharing platform’s most popular creator, boasting more than 172 million subscribers and counting. Donaldson has parlayed his massive success on YouTube into numerous other businesses, including food brands like the snack line Feastables and MrBeast Burger. He co-founded the latter in 2020 after partnering with Virtual Dining Concepts, a company that specializes in serving food through “ghost kitchens.” These ventures take up residence in the kitchens of established restaurants Continue reading →

[VIDEO] Why Primark Is Thriving As Other Retailers Struggle

August 2, 2023

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Experts estimate that as many as 80,000 American retail stores will close over the next five years as companies like Forever 21, JCPenney, and Neiman Marcus struggle to stay afloat. That’s not the case for the British retailer Primark, however, which has 18 locations in the U.S. with plans for a lot more to come. This video looks at how the company became a multibillion dollar brand in Europe by sticking to brick-and-mortar stores stocked with high quality items at Continue reading →

“Barbenheimer” Bonanza Boosts the Economy

July 28, 2023

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Last weekend, the highly anticipated summer movie Barbie opened in theaters to rave reviews and huge ticket sales, earning $162 million in just a few days. Of course, Barbie wasn’t the only film to make a splash at the box office: the 3-hour long drama Oppenheimer also enjoyed a big weekend with domestic receipts totaling $82.5 million. The success of these two films follows months of viral marketing that made light of the stark differences between sunny and bright Barbie Continue reading →

Entertainment, Marketing, Advertising, Social Media, Movies, Unions, Hollywood, Word of Mouth, Strikes, Viral marketing

Chapter 1: Taking Risks and Making Profits, Chapter 12: Labor Management and Unions, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Hollywood Actors Join Writers on Strike

July 19, 2023

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At the beginning of May, the Writers Guild of America (WGA) voted to strike against major Hollywood studios, citing poor working conditions and declining pay as the primary causes of the work stoppage. Although the union does not appear to be any closer to signing a new deal than they were months ago, members of the WGA have recently seen their picket lines become stocked with new faces, some of which are quite famous. That’s because last week the Screen Continue reading →

[VIDEO] The High Stakes of Spotting Fakes in the Luxury Watch Market

June 23, 2023

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From 2011 to 2021, the value of Rolex watches outperformed real estate and stock markets as well as commodities like gold. This video looks at the risks and rewards of the $20 billion used watch industry, from soaring demand and big price tags to small margins and extensive counterfeiting.

Questions:

Why are counterfeit products harmful to luxury brands like Rolex?
How does high demand for Rolex encourage counterfeiters to produce knockoffs?

[VIDEO] How Streaming Changed the Business of TV Writing

June 15, 2023

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The Writers Guild of America has been on strike for more than a month and a half as they continue to demand better working conditions in modern Hollywood. This video takes an in-depth look at how streaming services like Netflix and Hulu completely changed the business of writing for television, from shorter schedules and smaller residual checks to depriving writers of vital experience by keeping them off set.

Questions:

How does spending time “on set” allow writers to gain Continue reading →

Operations Management, Ethics, Training, Human Resources, Entertainment, Labor Relations, Streaming, Compensation, Television, Product Distribution

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 10: Motivation, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos

Apps Cause Confusion with Customer Ratings

June 9, 2023

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On rideshare apps like Lyft and Uber as well as platforms like Airbnb, customers are encouraged to rate their overall experience out of five stars. The general goal of these ratings is to inform both the company and future customers about an individual’s performance on the job. After all, if an Uber driver keeps their car dirty or swerves all over the road, then the rider can leave a low rating to reflect their subpar experience. Then again, that’s how Continue reading →

Airbnb, Customer feedback, Transportation, Marketing, Uber, Ethics, Lyft, Entrepreneurship, Product Distribution

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

[VIDEO] How Nintendo Stays in the Game

May 5, 2023

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The Super Mario Brothers Movie has earned more than $1 billion at the worldwide box office so far, marking just the latest success for the entertainment juggernaut Nintendo. This video looks at how the Japanese company manages to stay on top of the volatile video game industry thanks to reliable hardware sales as well as classic characters like Mario, Luigi, Link, and many others.

Questions:

Why do Sony and Microsoft sell their consoles at a loss? How does Nintendo manage Continue reading →

Promotions, Entertainment, Marketing, Product Distribution, Video Games, Nintendo, Supply & Demand, Product Development

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media, Videos

Hollywood Screenwriters Go on Strike

May 3, 2023

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Members of the Writers Guild of America (WGA) began walking picket lines yesterday after failing to agree a new deal with production companies. This strike marks an end to 15 years of labor peace in Hollywood, bringing dozens of television and film projects to an immediate and indefinite halt. According to representatives of the approximately 11,500 striking writers, the rise of streaming has upended the industry and led to declining conditions for creative workers. For example, in the past network Continue reading →

Unions, Television, Labor Relations, Movies, Strikes, Entertainment, Ethics, Streaming

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 10: Motivation, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Bed Bath & Beyond Goes Bankrupt

April 26, 2023

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On Sunday, the once mighty home goods retailer Bed Bath & Beyond declared bankruptcy after years of poor sales and mounting debt. The company will start closing its 360 locations today and has stopped accepting the big blue coupons that made the brand famous in better days that have long gone. In recent times, Bed Bath and Beyond faced increasingly choosy consumers who avoided the retailer in favor of competitors with better selections and e-commerce capabilities. The company enjoyed a Continue reading →

Marketing, Operations Management, Entrepreneurship, Product Development, Promotions, Product Distribution, Bankruptcy, E-commerce, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Chapter 18: Financial Management, Bonus Chapter B: Technology and New Media