Videos - McGraw-Hill Introduction to Business

[VIDEO] Cheesemakers Worry about Brie Mold Going Extinct

March 4, 2025

To produce fine French cheeses like brie and camembert, you need milk, time, and one especially important ingredient: mold. For decades, farmers around the world have produced cheese by cloning the mold Penicillium camemberti, but now some are worried that it could become extinct. Along with providing an in-depth look at how brie and camembert are made, this video examines the ways that some cheesemakers are responding to the uncertain future of their business.

Questions:

Why are brie and Continue reading →

Operations Management, Global, Entrepreneurship, Product Development, Food & Drink, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

[VIDEO] How NFL Stadiums Are Engineered to Maximize Profit

February 14, 2025

NickelsMcHughMcHugh

For decades, American stadium designers aimed to pack as many spectators into a space as safely as possible. In recent years, though, amenities like upscale concession stands and luxury boxes have become increasingly important to the financial health of American sports venues. This video looks at how the Superdome in New Orleans was rebuilt to make as much money as possible, from streamlined snack bars and walking paths to pricey club seating and suites.

Questions:

Why are modern stadiums Continue reading →

Marketing, Operations Management, Product Development, Sports, Entertainment, Pricing, Product Distribution, Supply & Demand, Stadiums

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] Insurance Adjusters Assess the Damage from LA Fires

January 31, 2025

NickelsMcHughMcHugh

The devastating wildfires that have raged in the Los Angeles area will result in an estimated $250 billion in economic losses, making it one of the costliest natural disasters in American history. The video below looks at how private insurance adjusters assess the damage done to LA homes, and the tough choices that many homeowners now face.

Questions:

What service do private insurance adjusters provide for homeowners?
What are some challenges that homeowners will face as they attempt to rebuild after the fires?

Personal Finance, Ethics, Insurance, Crisis management, Natural Disasters, Risk Management, Home ownership

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Bonus Chapter C: Managing Risk, Bonus Chapter D: Personal Finance, Videos

[VIDEO] Prisoners Fight L.A. Fires for Less Than $2 an Hour

January 17, 2025

NickelsMcHughMcHugh

For weeks, the Los Angeles area has been battling enormous fires that have caused billions of dollars in damage while thousands of residents evacuate. Along with a large force of professional firefighters, California prison laborers are also taking on the blazes for a chance to shave some time off their sentences. They also receive some compensation, often just a couple dollars an hour. This short video shows incarcerated individuals at work actively fighting fires as well as performing routine maintenance Continue reading →

Motivation, Operations Management, Ethics, Labor Relations, Compensation, California, Crisis management, Natural Disasters

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 10: Motivation, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Videos

[VIDEO] How Shopping Malls Are Being Transformed Into Apartments

December 11, 2024

NickelsMcHughMcHugh

After decades of decline, many American malls are continuing to struggle as former anchor stores like Macy’s, JCPenney, and Sears either close locations or go out of business entirely. With lots of open space on their hands, at least 192 malls are experimenting with housing in an attempt to bring life back to dying retail spaces. The video below explains the logistics of mall-based apartments, which can be located close to restaurants and shops but also lack basic amenities like Continue reading →

Marketing, Entrepreneurship, Product Development, Retail, Product Distribution, Malls, Supply & Demand, Housing

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

Soaring Chocolate Prices Impact Businesses around the Globe

November 8, 2024

NickelsMcHughMcHugh

A few weeks ago, we looked at how rising cocoa prices led to price increases for chocolate just before the Halloween season. The video below examines this global issue in great detail, from the struggles of cocoa farmers in Ghana to the effects of rising costs both on independent operators and major candy producers like Mars Wrigley.

Questions:

What are some of the issues affecting the livelihoods of Ghanaian cocoa farmers?
How are independent businesses like Li-Lac Chocolates responding Continue reading →

[VIDEO] Why Walgreens And CVS Are Shutting Down Thousands Of Locations

October 24, 2024

NickelsMcHughMcHugh

Walgreens and CVS stores are common sights on American street corners, but in the coming years there will be significantly fewer of them around. The video below takes a detailed look at the recent struggles faced by U.S. pharmacy chains as they plan to shut down thousands of locations nationwide.

Questions:

Why are Walgreens and CVS closing thousands of stores over the coming years? What are some factors that have contributed to their problems?
How can entrepreneurs help prevent “pharmacy deserts”?

[VIDEO] How Kodak Invented the “Snapshot”

October 10, 2024

NickelsMcHughMcHugh

Photography was once a specialized field where only trained professionals had the expertise to shoot and develop prints. Then in the late 19th century, Kodak released the first of many “point-and-shoot” cameras that would change the industry forever. The video below explores the fascinating history behind the “snapshot” and how technological innovations can bring niche products to a wider market.

Questions:

How did the introduction of point-and-shoot cameras change the photography market?
Do you see any similarities between the Continue reading →

[VIDEO] How a Cork Company Produces 22 Million Stoppers Per Day

September 12, 2024

NickelsMcHughMcHugh

Although wine corks might seem like simple items, the video below shows why they’re anything but. Along with examining the production and manufacturing processes around cork, this lengthy video also explains how one company uses it to produce everything from flooring to footwear.

Questions:

What are cork companies like Amorim doing to address the shortage of skilled laborers needed for bark harvesting?
How did Amorim diversify its operations after a fungi infection nearly destroyed its cork stopper business?

[VIDEO] How the Pandemic Began a “Pop-Up” Restaurant Boom

August 29, 2024

NickelsMcHughMcHugh

The onset of the Covid-19 pandemic brought the restaurant industry to a standstill as countless kitchens closed and diners largely remained at home. But that didn’t stop some entrepreneurs from finding opportunities in this chaotic situation. The video below breaks down the boom of “pop-up” restaurants that flourished during the pandemic thanks to low overhead and mobile setups that met customers closer to where they lived.

Questions:

How did the pandemic change the restaurant industry?
What are some advantages Continue reading →